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Musa Tariq

Musa Tariq is Vice President and Chief Brand Officer at Ford Motor Company, a position to which he was appointed Jan. 30, 2017.

In this role, Tariq is responsible for further building and differentiating the company’s Ford brand, one of the most valued in the world. He is working with Marketing, Communications and company leaders across the world to define, build and communicate the Ford primary brand and what it stands for with all stakeholders.

Prior to joining Ford, Tariq was Apple’s Global Marketing and Communication director for Retail. In this role, he focused initially on the company’s strategy for in-store digital experiences, launching several initiatives that enhanced the retail experience
in more than 490 stores around the world.

Prior to Apple, Tariq was the first senior director of Social Media and Community at Nike, responsible for the company’s Social Media strategy and the teams managing more than 500 Nike social media accounts globally.

Before Nike, Tariq served as global head of Digital Marketing and as the first-ever director of Social Media at Burberry.
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