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Amy is one of those people who has to find a reason for everything. Where other people see a website, Amy sees heat maps, click paths and conversions. Most people open their mailbox to get the mail; Amy goes to hers to confirm that her segmentation hasn’t changed.
So it’s a good thing that Amy spends her days looking for answers in consumers’ behaviors. As Chief Intelligence Officer, Amy’s team uses data to understand behavior, make decisions and stretch every dollar spent. There is a common thread in her experience—she likes to build teams. Amy came to Droga5 from J. Walter Thompson, where she built a full-service analytics capability from business planning through optimization and ROI measurement. Prior to that, she was at BBDO/Proximity, where she was Head of Data and Analytics, building the digital analytics capability from the ground up. She has worked across nearly every vertical and brands, such as AT&T, Starbucks, Johnson & Johnson, HSBC and more.
Amy Avery Job Title Chief Intelligence Officer Company DROGA5 Connect via