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As Chief Intelligence Officer, Amy leads a team focused on data-driven decision-making. Consumer understanding is at the center of the practice: understanding the audience and what they think, feel and do along their journey. This understanding helps Amy and the team move upstream into business strategy and also downstream, optimizing every dollar spent.
As obsessed with creative as the teams around her, Amy is constantly innovating, finding new ways to understand and predict behavior and redefining how measurement is done—connecting everything to the bottom line.
Amy came to Droga5 from J. Walter Thompson where she built a full-service analytics capability, from business planning to optimization and ROI measurement. Prior to that, she was at BBDO/Proximity, where she was Head of Data and Analytics, building the digital analytics capability from the ground up. She has worked across nearly every vertical and spends her time working on brands like Sprint, Chase and Harley-Davidson.
Amy Avery Job Title Chief Intelligence Officer Company DROGA5 Connect via