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As Head of Marketing Strategy & Creative for PepsiCo North America Nutrition, Jessica Spaulding is working to change the way consumers think about nutrition, whether reinforcing the current relevance of heritage brands or helping emerging brands stand out in an increasingly crowded landscape. In her current role, she leads the development of the marketing strategy across all of the PepsiCo nutrition brands to ensure they build smart, breakthrough creative campaigns that surround and engage the target consumer.
Recognized as a creative disruptor, Jessica took a non-traditional approach to successfully reposition and relaunch brands in her previous role as marketing director of Healthy Snacking & Cereal for Quaker Foods. From redefining target audiences to championing breakthrough TV spots, first-of-its-kind digital content and influencer relationships, she lead the Quaker cereal business to its best performance in years as the only manufacturer to see growth in a declining category.
Jessica Spaulding Job Title Head of Marketing Strategy & Creative, North America Nutrition Company PEPSICO Connect via