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Jeff Katz

As GM of GumGum Sports, Jeff is using computer vision to disrupt the sponsorship measurement space. Most sports organizations and brands only account for TV media value when purchasing in-arena signage. However, much more sponsorship media value, such as game highlights shared on social media, is being missed. GumGum Sports helps teams and brands go Beyond The Broadcast™ by capturing the full media value of visible signage across broadcast TV, social media and more. Prior to launching GumGum Sports, Jeff was the Director of Mobile Business Development and R&D for AOL/Verizon. Follow Jeff’s action on Twitter: http://bit.ly/2vlbvWP

Replay

Beyond the Broadcast, Capture The Full Value of Your Sports Sponsorships

Tue, September 26 at 3:15 PM ● Tech Xperience & Workshop Stage

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