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Caitlin McLarnon

Caitlin McLarnon is the Growth Marketing Manager of the US division of HelloFresh, a global leader in meal kit delivery.

Since joining the company in February 2016, Caitlin has spearheaded multiple channels, most notably launching and managing Influencer Marketing by successfully scaling from a handful of collaborations to nearly 300+ per month while incorporating some of the most well known names within the industry. As an innovative pioneer on the Growth Marketing team, she has also introduced and been responsible for Podcasting and Radio in addition to managing Paid Social and Content Marketing.

Before joining HelloFresh, Caitlin worked on the agency side as a Media Buyer and then Account Executive focused on TV and Digital Advertising. She holds a B.A. from the University of Central Florida in Business Administration and Mass Communications. Her favorite HelloFresh recipe is the Zucchini-and-Parmesan-Crusted Chicken.

Replay

The Rise of Celebrity Influencers for Subscription & E-Commerce Marketing

Mon, September 25 at 5:30 PM ● Shutterstock Stage @ Liberty

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