Michael Hayes is chief revenue and marketing officer at UberMedia, the leading cross screen mobile ad platform that uniquely combines first party social/interest data, location history, intent cues to drive results for advertisers.
Under Hayes, UberMedia has secured advertising partnerships with some of the most recognizable brands including Lexus, BMW, Chrysler-Jeep, AT&T, Verizon, Nike, Adidas, Levis, Unilever, Disney, Sony, Paramount, Coca Cola, Red Bull and many more.
Prior to UberMedia, Hayes was president at Initiative, one of Interpublic’s two worldwide media agencies. At Initiative, Hayes was responsible for worldwide strategy and operational oversight of the agency’s digital practice. This included overall digital strategy and activation on behalf the agency’s flagship clients including Hyundai-Kia, MillerCoors, Lionsgate, MillerCoors, and Dr. Pepper Snapple Group.
With years behind the wheel of an ad agency and as many years focused on the mission of the advertiser, Hayes offers a balanced viewpoint that is rare in the industry.
Named one of Ad Week’s Media All-Stars, a recognition given to a dozen of the most talented, innovative media people in the industry, Hayes has infused his experience and expertise into the infrastructure of the digital space.
His insights as a digital marketer, agency veteran, and seasoned sales executive make Hayes a sought-after speaker at national industry gatherings, including the AAAA/IAB, JD Power, iMedia, and ad tech investor events.