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Gayatri Bhalla

Gayatri brings more than twenty years of experience working with top brands, having broad, multidisciplinary experience in the public, private and nonprofit sectors, and serving as an Adjunct Professor at Georgetown. Her most recent roles include architecting the email personalization program for Pfizer, leading the digital media strategy for T-Mobile, and serving as COO of Catalist, a big data and political technology company. Gayatri has developed mobile apps, digital brand awareness, social media outreach and engagement, digital media, and online lead generation and conversation campaigns for clients, and she also has a deep background in corporate strategy. In addition to her role at IMS, Gayatri serves as an Adjunct Professor in the Georgetown Graduate School of Communications.


Raise your Attribution IQ: Demystifying the Multiple Attributes of Attribution

Tue, September 26 at 11:30 AM ● Tech Xperience & Workshop Stage

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