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Duane Varan

Dr. Duane Varan, CEO of MediaScience and former Chief Research Officer of the Disney Media & Advertising Lab, has spent years studying a wide range of factors contributing to and/or inhibiting ad receptivity. His research draws on over 50,000 test sessions incorporating biometrics and other advanced new audience research methods for better understanding consumer response to advertising.

Dr. Varan leads a team of highly skilled PhDs, researchers, sales and brand strategists with expertise in neuroscience, psychology, media research, brand marketing and computer science. With our university and industry partners, we continually strive to identify the best research tools and methods for clients.

Throughout the years, we have presented at over 50 industry conferences across four continents and has been honored with numerous awards, including selection as a 2015 ARF Re:Think Winning Paper, the 2014 ARF Audience Measurement Best Paper, the Best Paper Award at the Ehrenburg-Bass/Wharto


Big Screen + Small Screen - The value of adding mobile video to a TV campaign

Wed, September 27 at 3:15 PM ● Tech Xperience & Workshop Stage

Measuring Emotions: Enhancing User Experience & Ad Effectiveness

Thu, September 28 at 2:00 PM ● Shutterstock Stage @ Liberty

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