Barry Frey has been Pres/CEO of DPAA since May 2013. The DPAA provides industry leadership to networks, technology, content and research companies, and connects the ecosystem to the advertising marketplace. Barry oversees all operations driving awareness, value and revenue to this fast growing space.
During Mr. Frey's tenure, he has expanded the organization's membership base while bringing the entire digital out of home industry to its highest level of recognition in large part through his creation of the “Video Everywhere” marketing campaign. This initiative has helped position DOOH networks as important players in the video advertising market seen by brands, agencies, the press and financial analysts.
Before joining DPAA, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator.