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Barry Frey

Barry Frey is President & Chief Executive Officer in May 2013. The DPAA provides industry leadership to networks, technology, content and research companies, and connects the ecosystem to the advertising marketplace. Barry oversees all operations driving awareness, value and revenue to this fast growing space.

During Mr. Frey's tenure, he has expanded the organization's membership base while bringing the entire digital place based (DPB) industry to its highest level of recognition in large part through his creation of the “Video Everywhere” marketing campaign. This initiative has helped position DPB networks as important players in the video advertising market seen by brands, agencies, the press and financial analysts.

Before joining DPAA, Mr. Frey was widely recognized as a digital and advanced advertising leader and revenue generator.


Digital Out-of-Home & Programmatic: Current Practices, Future Growth

Tue, September 26 at 3:00 PM ● Target Media Network Stage @ PlayStation

How Location Data is Transforming Advertising

Wed, September 27 at 4:30 PM ● Target Media Network Stage @ PlayStation

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