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Lee Boykoff is Vice President, Analytics & CRM for A+E Networks, overseeing Digital Analytics, Digital Audience Development, and CRM for the company’s portfolio of brands. In his 9 year tenure at A+E, his efforts have fueled 30% annual audience growth across the organization’s websites and apps. Today, A&E, HISTORY, Lifetime, fyi, LMN, H2 and Biography reach a combined 30 million digital users per month and attract more than 1 billion video views annually. A+E’s mobile and connected device apps, launched in Dec 2012, have recently surpassed 40 million downloads.
Prior to A+E, Boykoff was a consultant at IRI, focused on media mix modelling and pricing optimization for Fortune 500 CPG Clients. Earlier in his career, he promoted live events and concerts for both Live Nation and an array of independent promoters.
Boykoff graduated from Bowdoin College with a B.A. in Economics and received his M.B.A from UNC’s Kenan-Flagler School of Business. He currently resides in Brooklyn, New York with his wife and two children.
Lee Boykoff Job Title SVP, Data Strategy, Digital Analytics & CRM Company A+E NETWORKS Connect via