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Kristi Argyilan

Kristi Argyilan joined Target as Senior Vice President of Media, Guest Engagement & Measurement in July 2014. In her current role, Kristi spearheads Target’s enterprise media strategy including communications, all digital channels, paid social, guest engagement, and traditional media channels.

She launched Target Guest Access, Target’s entry into the data product and publishing business through a digital media exchange which is now open to other national advertisers.

In addition Kristi oversees several key campaigns, including Target Holiday, Target Style and the Grammy’s.

Most recently, Kristi has been driving ‘Performance Marketing’ for Target which includes marketing mix modeling and near time measurement for in market optimization.

She also leads enterprise strategic partnerships with key media companies (Google, Facebook, Pinterest, Snapchat, Twitter, NBCU) and agency partners (Mother, Deutsch LA, GroupM' Essence/Team Arrow, etc.)

Replay

What is Good Data & Its Future?

Tue, September 26 at 4:30 PM ● Target Media Network Stage @ PlayStation

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