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Kristi Argyilan joined Target as Senior Vice President of Media and Guest Engagement in July 2014. In her current role, Argyilan is responsible for leading and integrating Target’s paid, earned, owned and shared media initiatives. Since her arrival, her team has spearheaded several key campaigns, including Target Holiday, Target Style and The Grammy’s as well as expansion of all digital capabilities including Search and Target’s private digital media marketplace, The Bullseye Marketplace.
Prior to Target, Argyilan led Mediabrands Automated Marketplace Development as President of MAGNA Global NA and expanded it to include trading desks, advanced analytics, technology in complement to custom content, and strategy. In 2014, Argyilan was named by AdAge as a Woman to Watch.
Argyilan received a BA in Music: Voice from Northern Illinois University. She worked with the Dean of Music to create a couture degree in Arts Management that included roles in the Chicago area arts scene.
Kristi Argyilan Job Title Senior Vice President, Media and Guest Engagement Company TARGET Connect via