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Jordan Bitterman

As CMO for IBM Watson Content & IoT Platform, Jordan Bitterman oversees messaging to internal and external audiences. He is responsible for all marketing functions across the division - connecting b2b marketing, ad sales marketing, consumer marketing, and corporate communications. The Watson Content & IoT Platform group consists of The Weather Company, the Watson IoT Platform, and Watson Media.

Previously, Bitterman was the chief strategy officer at Mindshare, where he developed The Loop, the company’s real-time marketing “war room,” which became a differentiator for the agency.

Bitterman co-created the digital advertising NewFronts, and in 2015, he was named an Adweek Media All Star as well as one of Adweek’s 13 Most Admired Media Executives. He serves on the Bitly board of directors and sits on the board of the IAB Video Center.

Bitterman received his bachelor’s degree in marketing from George Washington University.


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