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Jane Clarke

As the CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM), Jane is responsible for developing CIMM’s strategy and vision and overseeing all day-to-day operations. CIMM is a coalition of leading TV and video content providers, media agencies and advertisers formed to spur innovation in cross-platform media measurement and bringing more granular measurement to TV. CIMM initiatives range from a youth/family measurement research project with RealityMine and TVision Insights to capture all media usage via device meters with ACR technology and a router meter, to white papers on best practices for cross-device identity measurement, and for cross-channel attribution and ROI analyses,, to an RFP for the effective combination of set-top box and Smart TV data.
Jane has more than 30 years’ experience in the media industry collecting and analyzing strategic insights

Replay

Industry Initiative On Data Transparency presented by ARF & CIMM

Tue, September 26 at 4:00 PM ● Tech Xperience & Workshop Stage

Attention is the New Currency for Advertisers

Thu, September 28 at 4:30 PM ● Target Media Network Stage @ PlayStation

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