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Susan Panico

Susan leads Pandora’s B2B Marketing functions, driving the overall marketing strategy and support teams for a multi-channel, billon dollar sales organization. Susan’s team helps brands big and small connect with Pandora's 100M+ quarterly, engaged listeners and the music they love with insight-driven, creative solutions that win hearts, minds and ROI. Prior to Pandora, Susan held various roles at Sony PlayStation including overseeing marketing and managing PlayStation Network, the company’s digital entertainment platform. Susan’s favorite Pandora stations are Tone-Loc, Thumbprint Radio and The Sauce.


Creating Content for Millennials

Mon, September 25 at 12:00 PM ● Shutterstock Stage @ Liberty

Moving from Device-Centric Targeting to People-Based Messaging

Wed, September 27 at 1:30 PM ● Target Media Network Stage @ PlayStation

Alexa, What's My Voice Strategy? (And my VR strategy, and my...)

Thu, September 28 at 1:30 PM ● Bing Stage

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