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Wade Rifkin

In just one year since joining Clear Channel Outdoor, Wade Rifkin has launched the company's, and the nation’s, first programmatic private marketplace solution for Out-of-Home ad buying. Rifkin’s strategy has automated CCO’s digital billboard purchasing to meet the growing demands of marketers. This newly-orchestrated offering taps into audience-driven data, biddable auction-based buying and integrates OOH into the broader programmatic media ecosystem, thus positioning CCO for future growth. Additionally, Rifkin’s pioneering work in OOH programmatic was a key contributor in AdWeek naming CCO one of the Top Mobile Innovators of 2016.
As SVP/Programmatic, Wade is forging partnerships with data providers and ad tech companies to make additional assets within CCO’s extensive digital portfolio available to local, national and international media buyers.


When Programmatic Buying Gets Placement Right

Tue, September 26 at 3:45 PM ● Target Media Network Stage @ PlayStation

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