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Rick Erwin

As president of Acxiom’s Audience Solutions Division, Rick drives the strategy, growth and profitability of Acxiom’s industry-leading data products and services. With over two decades in the traditional and digital marketing industries, Rick is a leading voice in the field of data-driven marketing and an outspoken advocate for its value in the global economy.

Prior to joining Acxiom, Rick spent 10 years as president of the Consumer Insights and Targeting Division of Experian Marketing Services. During
his tenure, he led the turnaround and growth of seven legacy data and analytics businesses, and established the company as a force in the digital marketing services industry. Prior to Experian, Rick held numerous senior management roles in his 12-year career at RR Donnelley in that company’s Marketing Services Division.

Rick earned his master’s degree in business administration from Northwestern University (Kellogg), and holds a bachelor’s degree in marketing from Michigan State University. He is a past Vice Chairman, Treasurer and current director of the Direct Marketing Association (DMA), and also serves as a director for Chicago Youth Centers, Shedd Aquarium and RevSpring, Inc.


Industry Initiative On Data Transparency presented by ARF & CIMM

Tue, September 26 at 4:00 PM ● Tech Xperience & Workshop Stage

The Current State of Play in Data-Driven Advertising

Wed, September 27 at 11:15 AM ● Target Media Network Stage @ PlayStation

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