Devika Bulchandani took on additional responsibilities as Managing Director of McCann New York in 2016, adding to her worldwide role as President of McCann XBC, McCann Worldgroup’s agency unit dedicated to MasterCard.
Prior to being named President of McCann XBC in 2014, Devika had served as its Chief Strategy Officer. Formed in 2012, McCann XBC works on MasterCard’s global marketing efforts alongside additional McCann Worldgroup companies such as MRM//McCann and Interpublic agencies such as R/GA and Octagon. Devika is responsible for focusing the entire XBC team around the world on ensuring that MasterCard’s global “Priceless” platform, introduced by McCann in 1997, works in new and ever more relevant ways.
Previously, in addition to directing the strategy for McCann XBC, she was Managing Director of Global Strategy of McCann, building and managing the Global Strategy Group that was focused on developing new and integrated ways of working for McCann’s Global Brands. Earlier, beginning in 2005, she was Chief Strategy Officer of McCann Erickson's flagship New York office, with strategic oversight for the agency’s entire client base.
As a member of the McCann family since 1997, Devika has been a driving force for many of the agency’s clients across a myriad of categories including retail, CPG, finance, travel and technology. Prior to joining McCann, she was a founding member of the Account Planning Group of Anderson & Lembke in New York. Previously, she was with the Ford Foundation.
Devika has won Effie Awards for Marketing Excellence and multiple 4As Jay Chiat Awards for Excellence in Strategic Planning. She also was honored with the AdColor “Innovator Award” – an accolade sponsored by top industry associations including the AAF, ANA and 4As. Her industry/community work includes numerous Ad Council campaigns tackling issues such as childhood and adult obesity as well as parental viewing control.