Sinclair Broadcast Group, the USA’s largest operator of local TV stations, recently expanded its media with the purchase of 21 FOX regional sports networks. Led by CEO Chris Ripley, Sinclair is leveraging the power of live sports to deliver for brands at scale on a local and national level. An all-star panel of leading luminaries from the sports ecosystem breaks it all down and examines how sports continues to break through as must-see-live programming in a crowded, cluttered marketplace.
Commissioner, National Hockey League
President & CEO, Sinclair
ex-CEO, TURNER MEDIA
Commissioner Emeritus, NBA
CEO, YES Network
Brooklyn Nets Game Analyst, YES Network
The AD Club presents Advertising Futures, a talent pipeline and career development initiative for high school students to experience the process that advertising professionals go through to develop and activate an advertising campaign; providing students both practical and mentoring experience in the field of advertising.
High school students from all of the NYC boroughs are paired with mentors (AD Club member agencies) who together assist them in preparing a solution to the creative brief provided by The AD Council. It is during this process that students develop strategy, problem solve, innovate, and create a pitch; presented during Advertising Week to industry professionals and thought leaders who ultimately select the best presentation. Winners receive bragging rights and an impressive Stanley Cup sized trophy that lives at their school for one year.
Gender bias in the workforce is well studied. But did you know that the disparity is especially extreme when it comes to working mothers? In this session, we explore cutting edge academic and original neuroscience research regarding employer bias, self-bias, and the effect of media. SPARK Neuro will present original neuroscience research highlighting brands that have had a positive impact on shifting the narrative.
Recent months have brought industry change at an exponentially fast pace, creating new opportunities. New state regulations have been introduced, changes to industry standards such as third-party cookies have been contemplated, the era of data-driven television has finally arrived and marketers continue to ingest an even greater array of data in the quest to deliver exceptional experiences to their customers. While this frenetic ecosystem presents new challenges – it also represents an incredible opportunity.
Hear from industry leaders who double as moms for an honest conversation around moms in the workplace. Hear their take on the great values of having moms in leadership roles, the physical, mental and emotional challenges for moms in the workplace, and how the the future of work can be more inclusive for moms.
Fragmentation of the media landscape has created a rift in consumers' consumption habits -- where consumers' attention is no longer owed but in fact must be earned. In today's attention economy it takes nothing short of thumb-stopping creative to break through the clutter.
Join Kargo Founder & CEO Harry Kargman for back-to-back sessions featuring a star-studded line-up of industry-leading marketers as they discuss how they leverage the power of design in unique ways in order to successfully stand out from the crowd.
The convergence of TV and digital represents a monumental shift in the advertising ecosystem with combined global linear and digital TV advertising spend exceeding $233 billion. The ability to capitalize relies on understanding how to apply data across TV and digital environments and better influence consumer exposure in both mediums. Come and learn how to better inform your media strategy to drive results.
Chief Strategy Officer, Amobee
Chief Research Officer, Omnicom Media Group
Senior Vice President, Cross Portfolio Solutions, Disney Advertising Sales
CEO & Founder, Furious Corp.
SVP, Advanced Video Solutions, Publicis Media
One recurring theme among entrepreneurs of all ages is the insatiable feeling that they haven’t yet arrived. That’s what keeps them going, it’s what keeps them winning, it’s what keeps them innovating. Bill Koenigsberg was just inducted to the Advertising Hall of Fame, and in his mind, he hasn’t yet arrived. These young entrepreneurs have achieved undisputed success before even being allowed to arrive at their prom. And together, this dynamic collaboration will surely inspire and entertain us all.
President, CEO & Founder, Horizon Media
More than ever, marketers are seeking an omnichannel view of the customer while combating major industry challenges-- impending regulation and uncertainty, the deprecation of third-party cookies, disparate measurement, and heightened walled gardens. Find out the role that identity plays as these industry leaders try to achieve multi-touch attribution in an ever-evolving world.
According to July 2019 Shareablee Report Bleacher Report and House of Highlights combined for 8 of the 10 top branded content posts by publishers. This discussion will take a look at how the #1 sports media brand for millennial and Gen Z sports fans is leveraging its reach and unparalleled content creation team to reinvent the branded content space. It will take a look at its approach for Serge Ibaka’s popular culinary interview show: How Hungry Are You?
Everyone is always placing bets both client and service side on what the right agency model should be to serve clients now and in the future. Turn up to see one being built live on stage in front of your very eyes.
Chief Marketing Officer, General Mills
Executive Chairman, Karmarama, Part of Accenture Interactive
A workshop designed to deliver insight into the perspectives of leading agencies, brands and research executives', as they discuss their approach to data-driven decision making for real-world brand initiatives.
Jake Pryszlak from Meshh will be hosting a panel with Justin Logerfo (Momentum Worldwide), Kathy Lubner (Nielsen) and a leading brand marketer.
Vice President, Director Business Leadership, Momentum
We live in an evolving business world where gender roles are being challenged and equality is demanded. In this Discover Talk, you will learn the steps, Karina Vasquez, professor and marketing consultant takes to provoke change in corporate America.
If 'the medium is the message' was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: what can now be defined as a medium? Join Canvas Worldwide CEO Paul Woolmington as he and a panel of agent provocateurs break down the newest mediums disrupting and redefining 21st-century marketing as we know it.
CEO, Canvas Worldwide
Founder, Sunday Dinner
Former Head of Marketing, Connected Living, Samsung Electronics America
VP, Strategic Growth and Open Innovation, L'Oréal USA
It's no secret there's a shockingly low number of women who make it to the C-suite in Corporate America. In this session, we'll unpack the stories and trajectories of some of the impressive leaders that challenge this reality. Attendees will walk away inspired by the unique roadblocks and universal commonalities of heavyweights in the world of banking, advertising, motorcycles, and food.
Chief Marketing Officer, Harley-Davidson Motor Company
Chief Marketing Officer, The Hershey Company
In an increasingly fragmented media environment, Twitter's recent major partnership announcements put the fan in the driver's seat of their content experience. From the PGA Tour to the NBA, MLB, and the MTV VMAs, it now takes just a simple Tweet for fans to choose their own adventure - to see custom content featuring their choice of player or entertainer. Hear from a trifecta of partners who seamlessly built relevance by connecting with massively popular events and topics on Twitter.
VP, Global Media and Business Development, Major League Baseball
Head of U.S. Content Partnerships, Twitter
Head of Consumer and Athlete Engagement, Gatorade, PepsiCo/Gatorade
The paradigm of People, Process and Technology has given way to Data. Data is one of the most valuable assets of every organization. As the data-driven apparatus around automated advertising and real-time targeting penetrates every aspect of media and marketing, the challenge is mastering the data.
It all starts with owning the data.
Join this panel discussion to learn more about the new data imperative and how organizations can plan and prepare to own, control and use their own data.
Managing Director-Advertising and Publisher SME, Deloitte Digital
VP, Media Platforms, Google
Principal Analyst, eMarketer
Director of Marketing Strategy & Operations, Shopify
Jason Feifer, editor of Entrepreneur, conducts a fireside chat with Michael Loeb and Rich Vogel, the founders of Loeb.nyc. The noted entrepreneurs will discuss how they approach entrepreneurism at their “venture collective,” which is currently fostering 18 startups across a variety of verticals. As a primer for the Startup Competition, Feifer will uncover how investors assess the potential of early stage companies.
The chat will be followed by Advertising Week’s annual Startup Competition, a rapid fire presentation from three newly hatched companies. Rich Vogel leads the judges panel, which is comprised of Reza Chowdhury, founder & CEO of AlleyWatch, Bahiyah Robinson, founder and CEO of VC Include, and Justine Watkins, CEO of Bonin Ventures.
The winning startup will secure an intensive strategy session led by Loeb, Vogel and the Loeb.nyc growth and innovation team.
Founder & CEO, Loeb Enterprises
COO & CFO, Loeb.nyc
Editor in Chief, Entrepreneur Magazine
As a global and sports entertainment company, WWE is a sought-after partner for brands looking to tap into its resources and engage its diverse fanbase. In this session, hear from WWE Chief Brand Officer Stephanie McMahon and WWE Superstars Becky Lynch and Kofi Kingston about how WWE creates meaningful brand partnerships through 360 degree integrations that include the company’s greatest assets: WWE Superstars. WWE will also unveil new partnerships during the session.
Joseph Gordon-Levitt, founder and CEO of creative collaborative platform, HITRECORD, discusses a new creative collaboration with Shelby Stilson, 1% CEO of Zappos. Hear insights from their new partnership as they share how they have embraced communities as collaborators—and stopped communicating at consumers.
If you’re a regional or national advertiser, it has likely been challenging to wade through a multitude of seemingly unconnected TV solutions; due primarily to a cacophony of product names, technical jargon and disparate data sets that you’re hearing from MVPDs. That is changing. In this session, learn how MVPDs are working together—led by NCC Media —to harmonize cable’s multiscreen TV offerings, bringing unprecedented scale to advertisers with rich targeting & measurement capabilities.
SVP, Supply, NCC Media
Senior Vice President/Chief Marketing Officer, Spectrum Reach
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Global Chief Creative Officer, FCB
Chief Creative Officer, Publicis New York
Global Chief Creative Officer, Edelman
Co-Chief Creative Officer, McCann New York
Finimize is a fin-tech startup that empowers young professionals who have savings but don’t know where to invest. What started as a financial newsletter to address the “information asymmetry” that has sustained the financial advice industry for decades, has since grown into a movement of more than 400,000 highly mobilised finance devotees. Nikolaus covers how the combination of a world-class content team (former Goldman Sachs, Fidelity, Bloomberg) and community has laid the foundation for a scaling startup and how that in turn continues to create value for the brand and the business.
The media supply chain we've created has led to a host of unintended consequences: too many steps between publishers and brands, brands and consumers and a proliferation of businesses that don't add value.
MediaMath and partners including Rubicon Project and others are pursuing a shared mission to create an accountable and addressable supply chain through an alliance of agencies, brands, tech companies and publishers. It's designed to help digital marketing perform better in the long term for everyone.
Global Vice President, Amnet Audience Center, Amnet Programmatic Experts for Dentsu Aegis Network
Chief Technology Officer, Rubicon Project
Global Head of Ecosystem, MediaMath
VP - Principal Analyst, Forrester Research
Gender equality is an honorable pursuit, but not if the efforts only benefit white women. Successful companies recognize the intersectionality of gender, and they activate programs that lift women of all colors, cultures, choices and identities. This session will spotlight some of the most inclusive practices and programs orchestrated by leading companies – many of them surfaced through #Inclusive100* – that effectively lift all women.
President and CEO, She Runs It
Steven Wolfe Pereira
Chief Executive Officer & Co-Founder, Encantos
Senior Director, Global Advisory Services, Diversity Best Practices
Head of Diversity, Employer Brand and Cross Cultural Marketing, Unilever North America
Chief Inclusion Experience Officer, Publicis Groupe
It's no secret that the Duopoly is no longer, but who would have guessed that it would be broken up by a massive eCommerce platform? From the brand-safe environments to the powerful, intent-based shopper data, brands across the spectrum are reaping the benefits of engaging their consumers where they shop Learn from leading brands how they harness the power of commerce marketing to drive awareness, consideration and intent.
Director, Media Partnerships, ALSAC/St. Jude Children’s Research Hospital
Director, US Advertising & Global Brand Management, UPS
SVP, CMO Direct to Consumer, Synchrony
Principal Analyst, eMarketer
Head of Brand Advertising and Partnerships, eBay Advertising
Move over Millennials, there’s a new gang in town. They’re younger, they’ve been wired since birth and they’ll soon be shaping our future; Gen Z is up and running, while Gen Alpha is growing up fast. Arguably these are the most influential audiences marketers have ever encountered. Join Kerin O’Connor and Anna Bassi, the creators behind the The Week Junior, the fastest growing magazine in Britain, alongside an esteemed panel of experts, as they discuss how to break through to, and best serve Gen Alpha and Gen Z, in a meaningful and responsible way.
Editor-in-Chief, The Week Junior, Dennis
Chief Executive, The Week
MBA, PhD, Founder & Executive Director, UCLA, Center for Scholars & Storytellers
What makes someone resilient? Why are some leaders loved and others...not so much?
The advertising industry is plagued with burnout, making us all worse at our jobs. After an episode of burnout, Lucio Ribeiro embarked on a personal journey of discover where he developed seven lessons of Resilience that he now applies in life. Based on Ancient Philosophies as Stoicism and Buddhism and personal research with professionals and refugees, Lucio developed lessons to apply day-to-day in your personal and professional life.
Professor and founder, RMIT | lucio.ai
In today’s attention economy, where sports coverage is a 24/7 swirl of statistics, the personalities that drive the sport can get lost. Yet in modern culture, athletes have an influence that far transcends their performance on the field, court or track. Will Welch, editor-in-chief of GQ, moderates a discussion around the role of athletes in our culture — and how they have become just as valuable off the field as they are on it.
Professional Basketball Player, Houston Rockets
Bill Koenigsberg and Armando Christian Perez (Pitbull), recently announced the launch of their new full-service Multicultural agency, 305 Worldwide. Bill and Armando are serial entrepreneurs. Bill has built the largest independent media agency in the world, Armando is a Grammy®-winning global superstar, business entrepreneur, education ambassador and motivational speaker. Together, they are bringing Horizon’s multicultural marketing, data and insights expertise with Pitbull’s creativity and incredible cultural connectivity to create custom experiential platforms and programs that are authentic and more engaging for multicultural audiences. Join these giants of media and entertainment as they share their journeys and discuss how to bring much needed authenticity and creativity to better serve Multicultural audiences.
President, CEO & Founder, Horizon Media
Donald Trump fundamentally altered the way brands engage with the political environment. As the 2020 election approaches, brands are facing new challenges and opportunities.
Join Morning Consult as they reveal new insights from a survey conducted in partnership with Advertising Week looking at what consumers expect when it comes to political engagement, and what brands can do to election-proof themselves over the next year.
Social media is the world's largest focus group. Understanding what is resonating with your audience on social media provides an actionable roadmap for creative development. This session will focus on ensuring you are using resources efficiently and effectively to create content that allows your brand to increase both social share of voice and sales.
VP of Client Success, ListenFirst
Sr. Manager Global Social Media, Michael Kors
Women are the original influencers – from their purchasing power to driving media consumption to shaping the advertising industry. That’s why it’s more important than ever for brands to truly connect and relate to women authentically in order to succeed. We will break down how women are transforming today’s advertising and culture as well as boldly taking on male dominated roles such as sports programming.
EVP, Client & Brand Solutions, Disney
SVP, College Networks, ESPN
Senior Marketing Manager, Coors Light
Over the last 2 years, location intelligence has become the holy grail to Out-of-Home advertising. Thousands of companies collect valuable data - but very little has been done to extract actionable insights that benefit OOH advertisers the same way Facebook and Google have been able to do online. What is your actual CPM? Who really saw your ad? How do I engage with my target audience? How did brand awareness impact conversions? This session will explore ways of connecting location intelligence between physical and digital worlds to provide valuable insights.
In case you haven't noticed, live streaming social media is blowing up the scene. Why is it so popular? In this fireside chat, hear from Twitter on the latest insights on how Hispanics are behaving on social and how brands can stay ahead of the game and win with social live streaming.
Head of US Entertainment Partnerships, Twitter
We know that location has the ability to change the way we experience the real world. In this session, experts uncover how location tech improves lives (and drives ROI) through cross-channel marketing.
Vice President of Strategy, Experian
Managing Director, Xaxis Media Group
Fan experiences are reaching new highs (and some lows). From increased legalization of betting, to new platforms to watch, to sponsored activations. Experts talk the trends in sport engagement and the implications for the future.
VP & GM, Yahoo Sports
Juan Carlos Rodriguez
President, Sports , Univision
CEO, Black Diamond Global Advisors LLC
With daily threats made to the fourth estate, investment in news has never been more important and yet, brands remain cautious of running their content alongside news while newsrooms struggle with the nuances of working with third-parties. In this session we'll hear from the award-winning VICE News, media network, OMD, and non-profit initiative, United for News, on best practices for working with brands, creating a modern, sustainable newsroom and how to turn these brand safety concerns from a negative to a positive.
Executive Director , OMD
Director , United for News
President, Global News & Entertainment , VICE
Want exclusive access to live-streaming on LinkedIn? Interested in learning best practices for live-streaming on our platform? Stop by the LinkedIn Live 101 Workshop to get started and learn everything you need to know to build a successful live-streaming strategy.
LinkedIn Pages Product Marketing Lead, LinkedIn
There is a misconception of a defined, linear path to leadership. In reality, there is no one path. Seemingly unrelated experiences help to build key skills like empathy, storytelling, business acumen and strategic vision.
We'll hear from four inspiring speakers on their winding roads to leadership, what they wish they had known and what advice they have for future leaders. Each of them sit on General Assembly’s Marketing Standards Board, a group of executives working to develop the next generation of leaders.
CMO, Calvin Klein & CDO, PVH Corp
CMO, Verve Coffee Roasters
President & CEO, 4A's
President & CEO, Nucleus Marketing Solutions
Chief Marketing Officer, Kellogg North America, Kellogg Company
Dr. Harold S. Koplewicz, president of the Child Mind Institute, sits down for a fireside chat with Academy Award nominated actor Jesse Eisenberg to explore the connection between creativity and anxiety. The two will discuss how being authentic about mental health can be a game-changer, both personally and professionally. The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders.
Harold Koplewicz, MD
President, Child Mind Institute
The presentation will explore the children's focused digital advertising space including topics such as user privacy, existing legislation, emerging policies and the rapidly growing CTV child user segment.
While so much attention is paid to the many problems around healthcare, almost no one is addressing the huge problem in health information and the devastating impact a lack of access to information can have on people's lives.
SurvivorNet launched last year in partnership with creative agency BBH as a revolutionary alternative offering empowering and informative content from more than 200 doctors and researchers from the world’s leading cancer institutions. The site attracted over 2 million unique visitors last month and continues it’s explosive growth.
In this panel, Alperin and Watson will reveal how the site is transforming access to healthcare information for all patients, regardless of income, connections or location. In doing so, they will also explore what the future of media looks like when consumers demand high quality content from brands.
Budgets for content marketing nearly doubled in 2019. How do top marketers ensure their messages are heard and show executives that they're moving the needle on brand awareness, customer acquisition, and revenue? In this panel, some of the most influential female content marketers—including winners of the Women in Content Marketing Awards, created by Masthead Media Company—will share how they're leading trends and pioneering techniques to share powerful, impactful stories that create relationships with customers.
Brand Content Lead, Amtrak
Director of Content, The Foundry @ Meredith Corp
Global Head of Twitter Arthouse, Twitter
General Manager, Content Marketing Institute
Julie Hochheiser Ilkovich
Managing Partner, Masthead Media Company
Join 605 in kicking off “Measurement Matters”, a series of discussions focused on the different aspects of advanced TV measurement and activation. This session will delve into the various TV viewing data sources powering advanced TV measurement and data activation today. The panel will also explore how ad sales, brands and agencies leverage advanced TV viewership sources to achieve next-generation attribution.
Chief Revenue Officer, 605
Senior Vice President, Marketing and Partner Insights, Viacom
Senior Director, Insights and Advocacy, Walmart
Chief Research Officer, Omnicom Media Group
Vice President, Data Strategy and Advanced Audience Platforms, Discovery
In an era where television viewership has decreased, news has seen a renaissance, with live viewership reaching all-time highs. The reasoning is politics – the story changes on a daily, sometimes hourly basis - and as we head into an election year, the new slate of must-see television all revolves around the news. As leading anchors on the number one cable network in America, Martha MacCallum, Bret Baier and Chris Wallace will be co-anchoring all election coverage. Each of them can provide a unique perspective on the 2020 race, emerging themes and the top issues that matter most to viewers/voters and how advertisers can market to an engaged audience.
FOX News Chief Political Anchor and Anchor, FNC’s Special Report with Bret Baier
Anchor & Co-Anchor, FOX News Sunday & FNC’s election coverage
EVP Advertising Sales, FOX News Media
Anchor & Co-Anchor, The Story & FNC’s election coverage
Gen Z and Millennials are drinking less than ever - enter the Sober Curious movement. Behind this buzz phrase is a rapidly changing consumer landscape that’s disrupting the alcohol and beverage industries. The market for low to zero-alcohol beverages is expected to grow by 32% by 2022 and brands have taken note. This panel will lift the veil on this elusive, exploding audience, explore how brands are adapting their marketing strategy and offerings and provide insights on how to authentically engage with these consumers.
Co-Founder & CEO, Hairless Dog Brewing
Chief Creative Officer, Periscope
Acclaimed Author of Sober Curious
Senior Advertising Reporter, Business Insider
Search can reveal powerful insights into consumer intent, but HOW we search can also be used to surface the truth around ‘Invisible Identities.’ UN Women, Google and Unstereotype Alliance members will uncover the latest data-driven human insights that can help us eradicate stereotypes from the advertising industry. This session will address the aspect of intersectionality that is reflected in “_FOR_” search behavior, but less likely to exist in advertising.
Head of Human Truth, Google
Madeline Di Nonno
CEO, Geena Davis Institute on Gender in Media
Director, UN Women’s Strategic Partnerships Division
Executive Vice President and Chief Operating Officer of North America Beauty and Personal Care, Unilever
CEO and Cultural Changemaker, Talk to Jess
Wyclef Jean, Grammy award winning rapper, producer, actor and philanthropist, demonstrates his ingenious creative production process by co-creating a brand-new track in collaboration with the untapped musical talent within our very own creative and advertising agencies. Join us for a demonstration of creativity in action and support your agency of record and colleagues for an unforgettable participatory experience.
Grammy Winning Producer, Rapper, Actor
Group Director of Planning, OMD
Integrated Project Manager, Movement Strategy
Chief Creative Officer, Advertising, Marketing & Commerce at Deloitte Digital US, Deloitte Digital
The Great Hack Netflix documentary lifted the curtain on our vulnerability and how public opinion and the very foundation of our democracy is being manipulated and shaken to the core. Jeff Goodby, Academy Award nominated and Emmy Award winning directors Karim Amer and Jehane Noujaim, Emmy Award winning producer Geralyn Dreyfous, joined by Brittany Kaiser, a former Cambridge Analytica employee and whistleblower featured in the film, go deep inside the complex issues of data, privacy and Russian intervention and what it means for America, and the free world.
Co-founder, Digital Asset Trade Association (DATA)
Producer, The Great Hack
Co-Chairman & Partner, Goodby, Silverstein & Partners
Join LNKBOX as they present “2D to Ambience: The Evolution of Physical Space-as-a-Platform” They’ll cover mapping digital behavior to the physical world and how the Experience Economy will disrupt outdoor media.
Data, technology, creativity, and empathy have collided. The empowered consumer wants a brand that is ethical, yet also convenient. People are willing to share DNA for family trees, yet data privacy remains in headlines daily. The prominence of social-media, only outweighed by the rise of misinformation. Technology once feigned to end human innovation, is now be leveraged to harness human potential.
Global SVP, Insights, VICE Media
SVP, Ad Innovation, The New York Times Company
Vice President, Global Agency Development, Facebook
"The 5G revolution is at our door step. Most consumers today believe 5G is simply about having a faster phone or internet connection.
While this is absolutely true, 5G is so much more…in this session we will dive deep on how 5G is set to change the live experience. From concerts to sporting events to Theater, 5G will transform the way we look at the world through the virtual and augmented lenses."
Director of Strategy, Momentum
GM of News, Entertainment and Studios, Verizon Media
Co-Founder, Gravity Road
Matt Van Houten
Vice President, Advertising Product Development - Media Sales, Xandr
MD, Global Education, Advertising Week
The most compelling influencer content inspires, connects and engages the audience in a genuine way. In an increasingly saturated media environment, how do brands effectively tap into the power of athletes, while maintaining brand authenticity? This powerhouse session, featuring leaders from all sides of the influencer marketing equation, explores what it takes to deliver athlete-driven content across a variety of platforms and build a successful brand and influencer partnership that wins the hearts of consumers.
Vice President, Content & Brand Marketing, Hulu
Two-Time World Cup Champion and Two-Time Olympian
Jennifer van Dijk
Executive Vice President of Marketing, Wasserman
The Conscious Creative Movement is a collective of thoughtful, heart-driven creators who believe there are no limits or parameters to the power of purpose-minded creativity. Or the ripples it can create for companies, communities and the world. In this session, we will demonstrate how to leverage our skills as a creative industry to spark change in our world.
With the stage set for collaboration on Addressable Advertising at scale, now is the time to work together and overcome the remaining hurdles, such as measurement and ratings. In this 50-minute workshop, Comscore will be joined by a panel of industry stakeholders from across the media ecosystem to explore the possibilities of an Addressable future including why Addressable Advertising is necessary, and the best way to position the Addressable evolution from where we are today.
Chief Product Officer, Comscore
EVP, Digital Sales, Advanced Advertising and Research, Discovery, Inc.
VP, Data Strategy, Xandr
Senior Vice President, Strategic Partnerships, Comscore
GM, Data Platform, FreeWheel
Chief Research Officer, Omnicom Media Group
Senior Advertising Reporter, Business Insider
The CCPA gives California consumers new rights over their data, but it's causing challenges for marketers. How should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.
Women in the United States make 20% less than men, and the statistics are even worse for women of color. When you add it up, women of color will make a million dollars less than their male counterparts over the course of their careers. And at its current pace, the pay gap in the U.S. is not projected to close for over 100 years. This is a call-to-action for us all. Join Christena Pyle, Executive Director of TIME’S UP Advertising, and Kendra Clarke, Vice President of Data Science and Product Development at sparks & honey,
Christena J. Pyle
Executive Director, Advertising, TIME'S UP
VP of Data Science and Product Development, sparks and honey
As Keith Weed said earlier this year ‘a brand without trust is just a product, and advertising without trust is just noise’. So, the Advertising Association’s President is coming to AWNewYork to share the UK’s plan to stop the long-term decline in public trust of advertising. The biggest ever ethnographic study of public trust in advertising, conducted by UK advertising think tank Credos, has led to a five-step action plan to rebuild trust..
The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.
Senior Vice President, AEG Global Partnerships
SVP, Advertising Sales Marketing, FOX Sports
SVP, Marketing, Condé Nast
Leading Experience, Content, Sponsorships, Wavemaker North America
SVP, Brand Management, Live Nation Entertainment
A live panel discussion inspired by the new, original podcast series “Decoding the Music Experience” sharing insights, observations and unique perspectives at the intersection of music, audiences and brands.
Produced by Advertising Week/AW360 and created by marketing and music industry leaders Kenny Ochoa (previous Warner Bros, Sony, Sanctuary Records), and Joe Belliotti (previous Head of Global Music for The Coca-Cola Company, Brand Asset Group, Maverick).
Each episode spotlights ways music can amplify and extend the reach of brand strategies, creating impactful experiences for audiences and meaningful value for brands. Recent episodes include Lyft, WeTransfer and Daniel Glass (founder Glassnote Records) with many more to come...
Join the hosts along with past and future guests from “Decoding the Music Experience” podcast episodes.
Founder, The Music Division
Chief Marketing Officer, LiveXLive Media
Interruption marketing has reached its sell-by-date, leaving many brands scrambling for relevance. To survive in a post-advertising era, brands have become our modern-day Medicis. They are our entertainers, storytellers, creators and curators – connecting through culture rather than interrupting it. Join Jason Xenopoulos, VMLY&R’s North America Chief Creative Officer and New York CEO, as he explores why culture has become our new media, and how brands can harness the power to spread like memes within it.
North America Chief Creative Officer and New York CEO, VMLY&R
Sara Fischer, Media Reporter at Axios, sits down with Carolyn Everson and Joanna Coles for an unvarnished conversation on leadership. What should leadership look like in a modern world? How should we close the leadership gender gap – as women and as men? What are we getting wrong for the next generation? How can we meet the expectations of younger members of our workforce who are changing the status quo?
VP, Global Marketing Solutions, Facebook
Founder & Chief Creative Officer, Boudica
Even as new avenues and channels emerge, it's harder than ever to connect with an audience. Discover how traditional tv can be married to digital channels like social and OTT and CTV through data to address your audience in a more meaningful way for better engagement, better results and better ROI.
Senior Vice President, Product Development, a4 Media
EVP, Co-Cheif Investment Officer, Horizon Media
True leadership requires the ability to not only take initiative and drive results, but to build relationships and motivate others. And according to Harvard Business Review, women achieve the highest marks in all four of those abilities. In this panel, some of retail's top female executives share what it takes to get to the c-suite, to raise funding, and to overcome challenges every step of the way.
If creative drives nearly 50% of ad effectiveness, then ensuring you leverage the best possible creative is obviously paramount. In-flight campaign optimization is, of course, fundamental. But if you’re a marketer looking to truly maximize your spend, why wouldn’t you ensure that your ad creative is optimized before it even goes out the door?
One of the longstanding industry challenges is to provide marketers the ability to run advertising effectiveness measurement at will, on demand. Instead, there is a material lag from when you commission the study to when you can read the campaign. Why is this material? Because, if your objective is to maximize return on ad spend then in-flight optimization (IFO) is critical and on-demand measurement is key to timely IFO.
IRI, Google, Sam’s Club, Nestle-Starbucks and Annalect will discuss the merits of such a solution that will meet this need through a completely automated on-demand measurement for offline sales lift and matched market studies.
Director, Digital Advertising, Media Sales & Strategy, Sam’s Club
Head of Data, Annalect
Brand Manager, Starbucks At Home Coffee/Personalized Marketing, Nestlé Coffee Partners
Global Brand Measurement Lead , Google
SVP/Principal, Media Center of Excellence, IRI
Join Madeline Nelson, CEO of Heads Music and manager of Wyclef Jean, for an exploratory conversation on how female leaders are trailblazing through the music industry and changing the way artists create, collaborate and distribute their work.
CEO & Founder, Heads Music
SVP, Creative Content and Licensing, Columbia Records
Global Head of Independent Label Support, Spotify
Join us for a lively discussion with seasoned vets and rising stars as we hear their professional journey tales during various life stages of their career.
To be discussed, and maybe even debated...
How do we learn from one another
Career pivot in a time of rapid change
Come with questions and be prepared to walk away with top tips on how to best approach your future so you can succeed!
Catching the attention of consumers in 2019--with people racking up an average of 11 hours of screen time a day--is no easy feat. To break through the noise and leave an impact, brands are constantly galvanized to break the mold of existing advertising and marketing paradigms and discover, fresh innovative storytelling methods.
A panel of brand marketing experts will discuss how leaning into the discomfort of creative problem solving can spark innovation and ultimately lead to groundbreaking ideas.
Chief Creative Officer, Joan Creative
Editor in Chief, Clio Awards
Jose Sebastian Gomez
Executive Creative Director, ATK PLN
Professional Skateboarder/Co-Founder, D/CAL
Did you know that only 27% of workers have access to 8+ weeks of maternity leave? Paternity leave is even more scarce, with only 15% of male workers receiving 8+ weeks. Meet The List, a group of 31 industry thought leaders who have committed to improving corporate family leave policies in 2019. Hear how they're applying the lessons they’ve learned at their own companies—from Pinterest to PepsiCo—to prove that better family leave is actually better for business.
US Head of Partnerships, Pinterest
GM and EVP, Kevin Hart's Laugh Out Loud Network
When’s Happy Hour proves you don’t have to go to business school to successfully follow your dreams. In a bonus, live recorded episode of Betches Media’s When’s Happy Hour podcast, co-founders Jordana Abraham and Samantha Fishbein will be joined by Brian Kelly, founder & CEO of The Points Guy, to discuss honest career advice whether you’re struggling to grow in your role, can’t figure out WTF you want to do, or want to start a new business.
Join us at Havas Health & You for a rooftop happy hour! Mix and mingle with your peers as well as established industry leaders. Come for speed mentoring, food and drinks, and enjoy being part of the city skyline!
The line between traditional media channels and more accountable digital channels is finally fading. Marketers have long used correlation rather than causation to measure the impact of TV media investments - totaling over $64 billion in 2018 - but the landscape is rapidly changing. Cross-platform activation and measurement is the next step to proving every dollar performed. The best marketers will be able to prove effectiveness at scale across every channel, including linear TV, addressable TV, streaming services and digital video. This seminar will highlight how to navigate the next generation of TV and measure real-world outcomes.
GM, LiveRamp TV, LiveRamp
SVP, Client Partnerships, NCC Media
Global Head of Analytics & Insights, Samsung Ads
VP, National Networks, Comscore
Media and Advertising Reporter, Reuters
That's right, Mr. Worldwide will have a special live performance at the Advertising Week New York Wrap Party on Thursday 9/26, open to Super & Platinum Delegates + By Invitation. Not a Super or Platinum Delegate? Click the 'Buy a Pass' button to register!
Finish The Week with a bang, jamming out to classics "Give Me Everything," "Timber," "Time of our Lives," "I Know You Want Me," and other top hits.
Acxiom will be hosting an exclusive, invite-only event including panel discussions with senior leaders across a diverse set of brands and digital publishers. These brands and publishers include: American Express, Cadreon, Facebook, GM, Google, Lands’ End and State Farm. The conversations will focus on the importance of diversity and advice on how women can make a bigger impact to achieve their personal and professional ambitions. Click here to find out more and register for this event!
VP Enterprise Performance Channel Marketing, American Express
Global Agency Lead, Facebook
Global CEO, Cadreon
Director, Advertising & Marketing, State Farm