Everyone is always placing bets both client and service side on what the right agency model should be to serve clients now and in the future, so turn up to see one being built live on stage in front of your very eyes.
Chief Marketing Officer, General Mills
If “the medium is the message” was one of the most radical concepts of the 20th century, then a compelling question for the 21st century is this: What can now be defined as a medium? Join Canvas Worldwide CEO Paul Woolmington as he and a panel of agent provocateurs break down the newest mediums disrupting and redefining 21st century marketing as we know it. In this session, we will explore marketing’s next battleground — Empowered Tech — and how you can utilize it to adapt and innovate in “The New World Order of Successful Brands.”
We'll discuss how social media has spawned a new form of first-person storytelling. Consumers want to be in control of how stories are told and connect with unfiltered content from their peers. From shopping pop-ups in augmented reality to exploring immersive options like Fortnite and choose-your-own-adventure formats from Netflix to YouTube we’ll explore how Vine, Stories and TikTok created this landscape and ways brands can benefit from the new normal as consumers become the creators.
It’s no secret that there’s a shockingly low number of women make it to the c-suite in Corporate America. In this session, we’ll unpack the stories and trajectories of some of the impressive leaders that challenge this reality. Attendees will walk away inspired by the unique roadblocks and universal commonalities of heavyweights in the world of banking, motorbikes, finance, and food.
Chief Marketing Officer, Harley-Davidson Motor Company
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Leading child and adolescent psychiatrist Dr. Harold S. Koplewicz, president of the Child Mind Institute sits down for a fireside chat to explore the connection between creativity and anxiety and discuss how being authentic about mental health can be a game-changer, both personally and professionally. The Child Mind Institute is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders.
Harold Koplewicz, MD
President, Child Mind Institute
In the past few years, content marketing has gone from experimental to absolutely essential. Brands are investing heavily in their practice: Budgets for content nearly doubled between 2018 and 2019, and unsurprisingly, the amount of branded content has gone from a trickle to a raging river. How do top marketers make sure their messages are heard and show executives that they're really moving the needle on brand awareness, customer acquisition, and revenue? In this panel, some of the most influential female content marketers (including honorees of the Women in Content Marketing Awards) will share how they're leading trends and pioneering techniques to share powerful, impactful stories that create relationships with customers (and deliver measurable returns).
Three women leaders share their paths and stories while they pave the way for the next generation of marketers. All are now members of the Marketing Standards Board, a group building a curriculum and testing program to certify marketer skill levels and readiness to rise within the industry.
CMO, Calvin Klein & CDO, PVH Corp
President & CEO, Nucleus Marketing Solutions
In an increasingly fragmented media environment, Twitter's recent major partnership announcements put the fan in the driver's seat of their content experience. From the PGA Tour to the NBA to MLB to the VMAs, it now takes just a simple Tweet for fans to choose their own adventure - to see custom content featuring their choice of player or entertainer. Through Twitter Sponsorships, brands can seamlessly build relevance by connecting with these massively popular topics. Hear from a trifecta of partners who invited fans into the conversation to drive engagement and participation.