Data continues to transform marketing and advertising. Research is showing there is a huge opportunity around data-driven media, creative and measurement. If we realize the potential, this shift will transform a brand’s ability to better understand its customers, to deliver better experiences, create ethical data monetization opportunities and build better relationships with their customers.
Director, Global Digital Transformation, General Motors
Managing Director, Goldman Sachs
VP - Principal Analyst, Forrester Research
SVP of Digital Demand Generation American Express, American Express
Customer acquisition is the lifeblood of any company, small or large. However, over the last five years, the cost of acquiring new customers has increased by more than 50%. This new reality requires marketers to fundamentally rethink their marketing funnels. No longer can top-of-funnel lead generation activities be siloed from bottom-of-the-funnel customer conversion drivers. In this new era, the marketing funnel must be viewed holistically, and through a performance-driven lens.
Co-Founder and Co-CEO, Hubble
Co-Founder and Chief Design Officer, Candid
Senior Director of Marketing, Eaze
Head of Marketing & Strategy, Publishers Clearing House
Head of Corporate Communications, Better.com
Despite being a relatively new practice, Influencer Marketing has quickly scaled to become one of the most valuable assets in a modern marketing ecosystem. However, through this quick rise, working with influencers can be tricky as many are in high demand, the process can be daunting, and many roads are uncharted. Join this workshop to learn how to set yourself up for success when working with influencers, attract and hook partners, and see great influencer content come to life.
GenZ wants to take their nose out of their phones, and experience, change and embrace
the world around them. Understanding this, what’s the best approach? Hear from the client, agency and OOH perspective on how to reach this demographic of real people, craving the real world.
CRO, Rouge Media
CMO, OUTFRONT Media
Global Chief Marketing Officer, MRM McCann
Publishing content on the internet has always been a tough corner. Now that consumers are much more aware of topics like their privacy online, not to mention equipped with tools like privacy or content-blocking software to control it themselves, is this another turn of the screw for the publishing industry? Or is it an opportunity?
Director of Advocacy, eyeo GmbH
VP of Business Operations, SeekingAlpha
Every minute, 24 people around the world are forced to flee their homes. That’s 34,000 people a day who leave everything behind in the hope of finding safety and a better tomorrow. Refugees and those living through conflict and war often live in the shadows, embarking on treacherous journeys during which they are at risk of hunger, sexual abuse and other unthinkable horrors. And these types of danger inform what we hear about refugees in the news and other media. We think about them as a collective, 65 million nameless, faceless people in trouble far away. But those 65 million people have hopes, dreams, talents, and important contributions to make, especially as the world works to find a solution for ending human-caused global atrocities.
During this conversation, we will explore ongoing international conflicts and crisis situations (Venezuela, Yemen, Syria, Somalia, etc.), focusing on how we can best tell the human stories at their center. We will focus specifically on the plights’ of girls and women, who are the most at risk in these situations. Attendees will come away with a better understanding of why it’s so critical to keep telling the stories of people facing crises and giving a voice to the world’s most vulnerable.
Founder & CEO, Iman Cosmetics, Skincare & Fragrances
The pace of change in video over the past decade is dizzying, especially with streaming taking the landscape by force and changing the nature of competition for consumer attention. Join us and dive into the world of video to get a pulse on shifting consumer behaviors, emerging trends across both TV and digital, and insights into overcoming existing challenges.
Business transformation is more than just digital, it involves a holistic view of the brand proposition. Learn how Philips used customer data to reconceptualize their product offering from individual sales to a subscriptions/service model. What were the proof and pain points? What needed to change organizationally for the company to be fit for 21st century CX and stay relevant?
SVP, Head of Digital Marketing & E-Commerce, Philips
The OTT landscape today is seemingly crowded and confusing. Hear from top agencies and their advertising partners about challenges and solutions for today and tomorrow—how they are making sense of OTT, why they are using it and how they are building their media mix for a balanced overall strategy.
Chief Revenue Officer, Tubi
President, Amplifi US
Chief Investment Officer, Omnicom Media Group NA
EVP, Co-Chief Investment Officer, Video, Horizon Media
Innovators are collaborating to bring media solutions and accountability to your largest ad spend- TV. It's time to change the value conversation in our industry. The upside to driving toppling growth is far greater than the benefit of driving down media cost. Learn how closed loop measurement and insights on consumers from Roundel an key industry leaders, are blazing in a frontier in advertising that has been absent for television...until now.
As the definition of TV expands and human culture evolves, engaging diverse audiences as talent, content producers and valuable consumers can’t be overlooked. Television is quite literally a lens into culture and society—while the people on screen don’t always reflect the viewers watching. The impact meaningfully affects a brand’s perception, as well as its bottom line.
CEO & Chief Diversity Officer, Nielsen
Chief Commercial Officer, Nielsen Global Media
Madeline Di Nonno
CEO, Geena Davis Institute on Gender in Media
Sarah Kate Ellis
President & CEO, GLAAD
Goalkeeper, U.S Women's National Soccer Team
Gen Z, the first generation to grow up fully immersed in technology, is quickly becoming primed to take on the world. According to new research, more than half of Gen Z consumers say that their media experience is how they define community. Join us as we debate what really matters to today’s youth culture, and see why it’s more important than ever to build authentic relationships with this skeptical, but powerful generation.
The e.l.f. Cosmetics brand has made a resurgence — and is showing DTC newcomers a thing or two about marrying brand and demand in the competitive beauty industry. In this talk, e.l.f.’s Chief Marketing Officer talks about the importance of knowing your consumer, doing what you do best, and always pushing forward.
As consumers increasingly access content across multiple platforms and devices, the industry's ability to measure audience interactions accurately and efficiently struggles to keep pace. This year, the 4A's released Agency Priorities for measurement moving forward. Now we must all work together to find solutions for the gaps and blind spots in a multichannel universe.
EVP, Media & Data, 4A's
VP, Marketing Science, Facebook
Executive Director, Media Ratings Council
CEO and Managing Director, CIMM
Chief Research and Analytics Officer, CBS Television Network, CBS Television Network
Chief Research Officer, Omnicom Media Group
Managing Partner, Director of Implementation Research & Marketplace Analytics, GroupM
In this session, Duke will speak about bringing an elevated and unified purpose to Lime and building a bigger community around the brand. To bring this vision to life, Duke will discuss how the micro-mobility provider has formed a new innovative partnership with The Lab at Anonymous Content, an award-winning commercial, film and television production company. Through the partnership, Lime is creating a unique and powerful model of storytelling and prototyping a new way of looking at content with the goal of connecting on a deep level with a broad range of audiences (riders, non-riders, Juicers, city planners) across global communities. Additionally, attendees can expect to learn about Lime's plans for more meaningful collaborations, campaigns and initiatives still to come.
The best ads do more than help customers decide what to buy. They help customers decide who to be. As our industry focuses on intent and the bottom of the funnel, we’re forgetting about the magic of deciding. Inspired ads can help people turn their dreams into decisions. Join Pinterest's Jon Kaplan alongside leading brands to learn how the most effective ads don’t interrupt—they inspire.
Today, data informs, enables and fuels billions of dollars of digital advertising. It has become table stakes. But in a rapidly shifting landscape, what's next in data? How will brands leverage their own first-party data in new and innovative ways? What does advertising look like in a post-GDPR world? How do you find and leverage unique, deterministic, intent-based data like that found on social and commerce platforms? We'll hear from influential executives who have a clear vision of the future.
Head of Brand Advertising and Partnerships, eBay Advertising
Vice President and Chief Marketing Officer, eBay North America
Managing Director, Chief Digital & Investment Officer, MediaCom
President and Chief Executive Officer, IAB
Inclusion is not just a smart internal corporate initiative. To truly be inclusive, a company must prioritize all potential users when designing and launching products and services. When these inclusion initiatives extend outside of corporate walls, beautiful stories and customer experiences emerge as well as valuable lessons for marketing, product development and corporate strategy. Hear about two stories of inclusion and their CX manifestation.
Global Director, The Inclusion Index, Kantar
As part of Innovid's The Future of TV is Now Series, this session will focus on the fact that modern consumers are accustomed to personalized experiences and brands are rising to the challenge, amassing huge stores of data to power direct relationships. Our panel experts are making big investments in personalization. Learn how they plan to leverage connected TV to scale those investments by combining the addressability and interactivity of digital with the reach and prestige of TV.
Sir Martin Sorrell
Executive Chairman, S4 Capital
Global Chief Marketing Officer, General Motors
By the year 2024, the cannabis and CBD markets are estimated to reach a value of $20 billion! Today, over 20 countries have already legalized medical marijuana and 64 million Americans have tried cannabidiol or CBD products. Ready or not, the cannabinoid and cannabis markets have officially exploded and will only continue to grow. Rob Dhoble, Managing Director of Havas ECS, explains this rapidly expanding and dynamic market, the massive gaps that exist in education and use, and what it means for the future of health care.
We currently have four generations playing a significant role in culture (Boomers, Xers, Millennials and Gen Z). Although each has a role, the cultural conversation is being driven not only by Millennials but by the newest generation entering the scene, Gen Z.
Senior Director, Marcom Activation, EA Sports
Head, Multicultural Marketing, Pizza Hut
Head of Cultural and Consumer Insights, CAA Brand Consulting, CAA
Vice President, Global Consumer Insights, Mattel, Inc.
Trevor Noah knows his audience — the emerging generation of mobile-first consumers, voters, and decision-makers. As the host of Comedy Central’s The Daily Show, Noah appears on television, as well as Snapchat Discover — in a made-for-mobile show geared especially towards Snapchat’s 200+ million daily users. Speaking with Jeremi Ann Gorman, Snap’s Chief Business Officer, she and Noah take us behind the curtain to discuss his creative process, and how he’s engaged a generation of young viewers through humor and commentary.
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with consumers.
Chief Marketing Officer, Resident
Chief Marketing Officer, American Lung Association
Vice President eCommerce, Tarte Cosmetics
Advanced TV advertising brings a new world of possibility to savvy marketers, but also added complexity. Especially when it comes to incorporating it into the traditional TV media plan. In this workshop, we’ll present a new, data-backed framework for planning, executing and measuring your addressable and advanced TV buys in full coordination with the rest of your TV spend.
Sr. Director, Measurement & Research, NCC Media
VP Advanced TV Data & Research, NCC Media
Hyper-aware customers are forcing brands to think critically about the personalized experiences they deliver to customers. How can brands navigate personalization in the world of the discerning customer to deliver the experiences consumers want and expect? This panel will explore how marketers can effectively leverage machine learning and AI to create meaningful dialogues with customers and why proven channels like email marketing are having a resurgence.
Join Vice President, Brand Marketing Smirnoff, Jay Sethi, and Emmy-nominated actress Laverne Cox in discussing how and why it’s important to represent the LGBTQIA community in brand campaigns. 2019 is especially important with the 50th anniversary of Stonewall, so Jay and Laverne will discuss what Smirnoff has done to be an ally in the fight for equality.
VP Marketing, Smirnoff
Actress, Producer & Equal Rights Activist
How do we identify what, when and where to interact with our customers? What tools can help, and what insights have been gained about our customers' needs and behaviors in the pre-, during- and post-purchase periods? How have these been leveraged to successfully design the best experiences at the right time? In-store, how can you optimize your customer experience and ensure your store representatives live up to the brand?
VP, Customer Experience & Digital Innovation, Bob's Discount Furniture
Senior Director, Global Marketplace Insights, Levi Strauss & Co.
A multi-layered College Football discussion including the unique and passionate fandom of “the College Football Tribe”, how tech is enabling a better fan experience, a Client’s perspective on how they use College Football to build their brand and, of course, predictions, stories, debate and more from our talent.
Analyst and Reporter, ESPN
Senior Vice President, Sports Brand Solutions, Disney Advertising Sales
Bigger isn’t always better – advertisers need to look beyond app downloads and viewing numbers, and focus on metrics like usage, engagement and co-viewing to truly evaluate size and scale of publishers and impact on consumer behaviour.
What kinds of data are best to combine and leverage to change the TV viewing landscape and how is streaming changing measurement and relevancy?
VP, Global Head of Business Marketing, Measurement and Insights, Activision Blizzard Media
Bonin Ventures present a stage focused on exploring the fast-changing relationship between retailers and their consumers. Join us for discussions on rewarding loyalty, reshaping retail experiences, and the rise of text-to-buy.
Experiential is the newest buzz word in the mission to reinvent brick-and-mortar retail. Brands are reorienting themselves in the market by integrating creative new technology into their shops for a standout consumer experience. But understanding what it takes to create transformative customer experiences is about more than just smoke and mirror theatrics.
Join us to discover how some of the leading brands are not just reinventing retail, but transforming what we have come to expect from experience itself.
Generation Z. We've all heard of their growing influence, but are brands adjusting and evolving to truly capture their attention? With so much buying power in the marketplace ($44 billion to be exact), brands must get creative in how they market to them. Hear from a panel of clients and their experiential partner, We're Magnetic, on how top brands execute experience-first marketing strategies to cater to the biggest and most diverse generation of consumers to date, and how other brands can benefit from the same approach.
President, We're Magnetic
Vice President, Strategy and Transformation, Samsung Electronics America
Why OOH for DTC? OOH has the captivating power to break through advertising clutter – it’s not at the mercy of the digital ad blocker and on-demand streaming services. It offers DTC brands an opportunity to present themselves to customers in unique, headline-generating ways. Jeremy will share campaign results that prove OOH advertising increases brand trust and loyalty and leads to online activations.
Vice President, Data Products and Strategy, Clear Channel Outdoor
In this session, Arianna Huffington, Founder and CEO of Thrive Global, speaks to a panel of innovative leaders from some of the world's biggest brands who are driving change from the inside out. Today, brands must go one step further to add value to their own employees' lives and to the lives of their consumers in order to truly connect and make an impact in the world.
Founder and CEO of Thrive Global, Thrive Global
SVP of Customer Marketing, Brand Partnerships, and C-Suite Engagement, Salesforce
Associate Health and Well-Being, Walmart
Global CEO, Havas
VP of North America Feminine Care and Global Pads and Tampons Brand Franchise Leader, Procter & Gamble
In an era of one-tap checkout and same-day delivery, we forget that consumer decisions aren’t instant. People are turning to Pinterest to go from dreams to decisions. They want to feel inspired by brands, not interrupted by brands. Together, we can meet people on Pinterest when they’re deciding what to buy. How can your brand leverage visual discovery to take people from “I dreamed it” to “I did it”?
Brand building used to be something that you did through storytelling and mass marketing. Social was how you kept your brand culturally relevant, email was something you focused on with loyal customers, and data science was primarily a tool for campaign optimization. Despite the world going digital, for many brand marketers art still came before science. But overnight, everything has changed. Small media is now high impact media.
Chief Brand & Experience Officer, GALE
Next year, Gen Z will represent almost a quarter of the workforce. With that comes an expectation that their employers have a social and environmental stance on issues. Hear first-hand feedback from a panel of Gen Z employees and their social good expectations of their employers.
CEO, Lucky Forks
Legal Operations Analyst, LiveIntent
Digital Media Strategist, Teads
Marketing Coordinator, Fluent
Former Inten, WarnerMedia
Corporate Brand Marketing Associate, Digital Remedy
The old agency/client relationships are changing. Agencies and brands now have more tools, technology and advertising-tech partners than ever before at their disposal. Discover how they are evolving to leverage their partners more strategically while increasingly utilizing their own staff and subject-matter experts to create the best experience possible for their customers and prospects.
President, Altice USA News
SVP Marketing, Data Analytics, a4 Media
Technology is leading the evolution of the relationship between brands, publishers, and consumers. For businesses, maintaining consumer loyalty is becoming increasingly more difficult as brands compete to win over consumers by effectively targeting their buying behaviors. With more-and-more of the consumer’s journey becoming digitized, new data and reward opportunities emerge.
Join us to understand how brands and retail/e-commerce partners in travel, dining, entertainment, and retail can collaborate with publishers.
In order to know which parts of the customer experience to invest in, companies must measure both customer actions and customer sentiments. Customer actions reveal the impact of marketing programs to influence consumer behavior; customer sentiments reveal the customer's desire to stay engaged with the brand. But changes to tracking technologies are threatening multi-touch approaches for measuring impacts on customer action. Learn about best practices to keep the customer at the heart of marketing investment.
VP, Corporate Development, Kenshoo
Head of Marketing Intelligence, LATAM Airlines
There is no 'one size fits all' when it comes to a consumer's digital savviness. In 2018, we unveiled the digital fluency spectrum, but that was only the beginning. What should digital fluency really mean to marketers? What messages resonate best with a consumer who over-indexes on technology vs. someone who only uses technology when they absolutely have to? Hulu's Head of Research, Julie DeTraglia, explores consumers attitudes and interactions when you go beyond the :30-second ad alongside two top brands.
Vice President and Head Of Research, Hulu
Vice President of Media & Consumer Engagement, MillerCoors
The very definition of media has been reimagined and reinvented right under our feet. This eclectic group cutting across the rapidly changing media eco-system offers insights and fearless forecasts on where we have been, where we are now, and where we are going.
EVP Growth, Collab, Inc.
Chief Executive Officer, Board Member, AdTheorent
In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their premium content solution. Hear new research commissioned by Snapchat, Nielsen and NCS that proves the value of 6s commercials in a mobile consumption world, and the power of influence this critical generation has on household purchase.
Marketing Science Group Lead, Snapchat
The advertising ecosystem is more complex than it's ever been, and for sellers, that means keeping up with more players, putting more irons in the fire and staying ahead of new trends in media, technology, advertising and beyond. Three new business professionals at the top of their game will share a day in their lives, shedding light on the weapons in their sales arsenal that help them cut through the clutter and win new business with major brands.
EVP Growth & Marketing, Integer Group
CEO, Winmo & List Partners LLC
SVP Business Development & Olympics Sales, NBC Owned Television Stations
Inspiration is at the heart of Disney and Pinterest. It’s also at the heart of the most effective ads in history. In this session, Pinterest and Disney Parks, Experiences & Products share how they’re helping customers get inspired—and how dreams are driving purchase decisions. Join us and find out what happens when the happiest place on earth meets the most positive corner of the internet.
Director of Customer Engagement, Disney Parks, Experiences & Products
With messaging being the native-behavior of a mobile-first world it makes sense that more and more of the retail experience is entering the conversational space. As such, a number of pioneering brands have taken the first steps in creating conversational commerce experiences that users love. Conversational commerce creates a deeper connection with the consumer and the brand - something that shoppers are constantly seeking. Join us to discover how large organizations and startups can work together to use text to unlock new
A conversation between 21-year-old Chief Brand Officer of JUV Consulting, Nadya Okamoto, and the Chief Marketing Officer of Times Up, Rachel Terrace, on the landscape fostering social movements demanding real change. This will center on the idea that actions speak louder than words, and that specific brands and campaigns with dollars behind them have made waves with Generation Z. The two thought leaders will be examining the success and work of Times Up, and the importance of empowering young people.
Despite decades of martech advances, consumers are still left annoyed by the ads they are shown. As marketers, we put a lot of effort and budget into securing the attention of our consumers on mobile. But how effective is this investment? It’s time to get a real understanding of how these consumers feel about your advertising.
Hollywood content creators produce, finish, share and adapt TV, digital and social video content differently than Madison Avenue. Marketers have been driven into an era of continuous video production, yet the legacy platforms on which they operate struggle to keep pace; Studios have always operated on high-volume, short-turnaround business models with internal and external platforms already built for speed. Learn a few tricks of the trade from PostAds Group, a leading Hollywood-Madison Avenue content production consultancy.
A brand is only as strong as the experience customers have with each touchpoint and channel. Best Buy introduced a new positioning and is now working to evolve and improve the customer experience to bring the brand to life for customers and drive brand love.
VP, Customer & User Experience, Best Buy
Head of Measurement Science and Insights, Pinterest
We've entered a golden age of video - people have seemingly infinite choice on what to watch and are masters at curating what they want to see. As a result, opportunities for digital first creators have exploded, and traditional publishers and broadcasters have new testing ground to experiment and push storytelling to new heights. In this intimate chat we'll uncover how premium content creators build and create communities to unlock new storytelling opportunities on Facebook Watch.
CEO & co-founder, Crypt TV
Managing Director – Entertainment, Media & Technology, Global Marketing Solutions , Facebook
Drake Sutton-Shearer, CEO of Future State Brands, will discuss how the emergence of licensing programs can help to scale cannabis, hemp, and CBD brands globally. He is joined by Beanstalk Licensing Agency Founder / Chairman Michael Stone and President / CEO Allison Ames. Beanstalk is considered the premiere global licensing extension agency, representing some of the most visible brands in the world. Michael Stone was recently inducted into the Licensing Hall of Fame.
It’s time to rethink the way we see AI and creativity. AI is a game-changer, but not for the reasons people may think. Join Tina Gaffney, head of customer success at AI company Realeyes, and Alice Chen, senior brand manager at Hotels.com, as they show how emerging technologies such as Emotion AI is helping marketers maximize their marketing spend and optimize the emotional appeal of their ads.
Whether we're talking iOS, Android or the web, the drift of the mobile ecosystem is towards increased privacy.
In this session, we'll analyze the implications for mobile marketing measurement should Apple remove the IDFA (IDentifier for Advertising). We'll also explore the alternatives that exist including fingerprinting and SKAdNetwork. It's never too early to start planning, so join us as we prepare for the future of privacy.
Student voters played a critical role in the 2018 election and their presence will be felt even more in 2020. In this session, Flytedesk Founder & CEO, Alex Kronman, will unveil new data underpinning the power, influence and preferences of this untapped demographic. He'll be joined by CP+B Partner & Chairman Chuck Porter and Vote.org Founder Debra Cleaver to discuss how student voters impact elections and why brands should take notice.
Here’s the reality.There are: increased privacy regulations, major Internet browsers disabling cookie-based tracking and big media companies deprecating third party data availability for targeting. All the while those walls around the walled gardens are towering higher. It’s safe to say cookie-based ad serving, data usage and tracking is growing more limited by the minute, obfuscating a marketer and publisher’s ability to understand consumers and deliver on the promise of audience-based targeting and measurement.
VP Enterprise Performance Channel Marketing, American Express
Join a discussion with top leaders across marketing, media and technology who are leading the charge in disruption and innovation. The group will dive into how we connect with audiences today and tomorrow, and the biggest challenges and opportunities they face on a daily basis.
CEO, Accenture Interactive
Founder, We Are All Human Foundation
Founder & Chief Executive Officer, 605
The trend is undeniable: marketers want a unified, reliable view of their customers. Enter the customer database platform (CDP). Data is pulled from a variety of departments, including operations and customer support as well as marketing and sales. The result? A complete picture of each customer that enables the creation and execution of personalized customer experiences. Is marketing nirvana finally here? Hear how companies are implementing CDPs and what they are learning in the process.
Have you ever wondered what AI can actually do to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand, and see if you can trick our algorithms.
Global VP, Product & Engineering, Xaxis
TikTok has quickly become one of the most popular short-form video apps in the world, and it continues to grow.
TikTok brings together a panel of brands, agencies and creators to discuss what resonates with today's consumers and how to make an impact on TikTok. Through real world examples, we’ll explore opportunities for brands to join in the conversation, support the creativity and authenticity of the community, and enhance storytelling on this emerging video platform.
VP, Head of Communications, Red Bull
Global Chief Operating Officer, Digital, Edelman
Managing Director, Brand Partnerships, TikTok
Cannabis retail has evolved from the traditional dispensary model to pop-up shops within mainstream retailers. Through new products and an experiential mindset, it has the potential to transform the mainstream retail industry.
Chief Brands Officer, Future State Brands
Spurred by new technology and marketing strategies, direct-to-consumer (DTC) brands have been steadily rising, but while it may be easier than ever to start a business, it takes more to build a brand. How are the most successful DTC brands cutting through the noise and rising above? Hear from Shopify CMO, Jeff Weiser and some of the most beloved DTC brands with a big consumer following about how they established their brands and innovative marketing strategies to make an impact in today's competitive landscape.
In this multi-part series, Rare brings some of the world's top creative leaders, thinkers and makers to the stage for an afternoon of practical workshops – all designed to equip you with the kinds of skills that'll take your work to the next level. From the art of mass appeal, to how to derive ingenuity from adversity, and how to harness creative collisions for fresher work.
3 PM: THIS IS RARE
We'll give a brief introduction to Rare, and welcome the audience to the afternoon’s programming – setting the scene for the workshop series, and giving a sense of the Rare Skills to come.
CO-FOUNDER AND STRATEGIC DIRECTOR, Rare
CREATIVE DIRECTOR, GOOGLE CREATIVE LABS, Google
3.15 PM: COLLIDING CREATIVITY
Homogenous creative teams, with the same style and the same taste, produce predictable work. But diverse teams, built on unique perspectives and differing styles, get to fresh, innovative ideas. In this workshop, two renowned Rare artists bring their unique styles to one project – and the power of creative collisions unfolds in real time.
TYPOGRAPHER AND ILLUSTRATOR
ARTIST, DIRECTOR AND DESIGNER
4.00 PM: NOTICE WHAT YOU NOTICE
We all have different life experiences. And those life experiences shape how we perceive the world – allowing us to tap into insights and happen on ideas that others wouldn’t. In this session, you’ll learn from one creator using her own unique experience to create moving art, inclusive experiences and meaningful social change.
ARTIST AND POET
4.30 PM: DESIGNING WITH, NOT FOR
Never before have brands been so invested in social good. And while we’re seeing many campaigns and products being developed in the spirit of inclusion, few have hit the mark with the communities they’re developed for. Why? Because the teams behind the products made the mistake of designing for communities, rather than with.
In this interactive session, Liz and Dan – two pioneers in the space of inclusive design and creativity – share how we can all create more meaningfully, and innovatively, by working in partnership with the marginalised communities.
CMO, CHANNEL 4 UK
FOUNDER, THE DISABLED LIST, THE DISABLED LIST
5 PM: HOW TO GET WHAT YOU WANT
Pay rises. Maternity leave. Role sharing. Promotions. They’re all tough to negotiate. But often even tougher for minorities. In this session, developed by a US Marine, and delivered by one of the world’s leading Executive Coaches, Prof. David Slocum, you’ll learn tips, tricks and exercises for negotiation that can be applied at all rungs of the corporate ladder.
Prof. David Slocum
ACADEMIC DIRECTOR, RARE
5.35 PM: WORKING WITH RARE TALENT
More than ever, agencies and brands are looking to feature diverse talent in their campaigns and projects. But too often, they underpay Rare talent, overlook their needs, and take advantage of groups who are already marginalised.
In this session, Blair Imani – an activist pioneering for equitable and fair treatment of diverse talent – is joined on stage with Lucile Piovan – the talent manager that she says ‘gets it’.
The demand for companies to demonstrate their social, environmental and economic contribution has never been greater. If the link between purpose and performance has been asserted, though, why is there a lack of measurement in this area? And how can marketers maximize and measure their position? Join us, as we examine how brands can move from making an impression to making a difference.
As real people data becomes the standard, and as it can then be applied across traditional media (yes, TV), the less programmatic it becomes. What do we do to crawl toward data-informed, cross-channel decisions and automation? Do we start using data and platforms today that will need to be linked by humans? What’s the benefit, and how do we make progress over perfection in a fragmented programmatic state?
Director of Business Development, Roundel
Forget everything you’ve read about old school persuasion tactics. In an age of pervasive social media and radical transparency, where motivations are always suspect and facts collide, to be persuasive today in business and media, you need to put your authentic self forward and stay true to your values.
Hear from Mekanism CEO and author of The Soulful Art of Persuasion, Jason Harris, and Love Wellness Founder & CEO, Lauren Bosworth, as they discuss what it takes to build real long term brand success by being yourself.
With the rise of digital video, if there’s one thing we can all agree on it’s that there is no shortage of video content (In fact, there are 300 hours of video content uploaded to YouTube every minute!) However, there is a shortage of GREAT content. That’s the inspiration for this dynamic conversation about how to balance the need to drive views with the need to produce quality, brand-safe content.
Vice President, Creative Development, Condé Nast Entertainment
SVP Digital Video Programming, Condè Nast Entertainment
In a world of uncertain growth in many sectors, marketing excellence is not a casual matter, nor a task for the faint of heart. Good marketing takes you through the short term, better marketing can put you above the rest, but excellent marketing can be the engine that drives long term sustainable growth.
In this honest conversation, we will hear from three leading CMOs who have defined their ‘Marketing Excellence’ - lived the battle, learnt the lessons and delivered real impact.
Chief Executive, The Marketing Society
The concept of masculinity is a changing dynamic in today's culture, where brands and companies are responding by focusing on a spectrum of what it means to be a man as well as men's mental health and wellbeing, both in terms of marketing and their social impact.
Executive, Social Impact, CAA
Chief Development Officer, A CALL TO MEN
The passing of the Farm Bill in 2018 has accelerated the already growing market for hemp-derived CBD, providing great opportunities but is coupled with interesting challenges that other CPG brands don't face.
Founder & Executive Director, Prohibition Partners
In candid conversations with celebrated founders, investors, and innovators, we'll identify the core tenets of what makes the DTC approach so successful and how legacy brands can implement these strategies into their existing structure. We'll explore how established brands drive growth, innovation and loyalty through leveraging the 'direct-to-consumer' model.
Director of Marketing, Ice Cream, Unilever
Melissa Grillo Aruz
Head of Talent & Business Development, Forerunner Ventures
After the 2016 election, anonymous Twitter account Sleeping Giants urged people to collect screenshots of ads on Breitbart, and then questioned brands about their support of the site—correctly guessing that many companies didn't know where their ads were running. Amid an era where facts can feel ambiguous, our connected world also means we live in glass houses where honest truth is vital. Hear the story of Sleeping Giants, and explore what our changing world means for increasing brand transparency and accountability.
Worldwide Chief Creative Officer, Grey
Data is the fuel of AI and data mining is the wind farm of this next decade – transforming search from understanding queries to understanding intent, and turning intent into actions and customer experiences. Our research shows that only 20% of today’s marketers have a high customer experience quotient (CXQ), fully understanding user intent to create their customer journey and improving their performance to increase customer engagement.
Global Analytical Lead, Strategic Agency, Microsoft Advertising
Global Practice Lead, Business Transformation, Publicis Media
Ben & Jerry's describes itself as "an aspiring social justice company." CEO Matthew McCarthy will explain what that means, and how the company has evolved from philanthropy and community involvement to business activism. See how Ben & Jerry's turns its fans (consumers) into activists, attacks big issues like criminal justice reform and builds brand loyalty along the way.
Video has an infinite number of frontiers in a digital world. RTL discusses the creative and business strategies for identifying the right platforms and the right partners to inspire truly ground-breaking work, providing a clear insight to help brands negotiate a world of total video.
Creative Strategist, Coca-Cola
Global SVP Branded Entertainment, Fremantle
Head of Entertainment, BBH
CEO, RTL AdConnect
CMO & GM International Cameo (ex TikTok & YouTube), Cameo
Join us as we discuss the importance of investing in 'genuine relationships that define and redefine your career". We will explore the GOOD and the BAD in company initiatives, personal projects and technology.
Junior Art Director, Barker
US Head of Partnerships, Pinterest
Your phone is the new TV. Snapchat has been a leader in mobile-first experiences for the Gen Z and Millennial audience, pioneering the first vertical video content platform designed exclusively for mobile. Sean Mills, Snap’s head of original content, along with top-tier partners from Snap’s original content, will lead a compelling discussion about what it’s like to create made-for-mobile premium content and where the future of mobile storytelling is headed in 2020.
Head of Original Content, Snap
Host, Good Luck America
Author, Professor, Co-EP and host of Snapchat’s new original series, While Black
Cannabis legalization is creating significant business opportunities as the black market transitions into a regulated industry. Unfortunately, social injustice already exists in this emerging business.
Director of Strategy and Innovation, Loeb.NYC
Partner, The Movement Management Advisors
One has been at the helm of some of the industry’s biggest companies, helping to shape the most impactful technology and trends in advertising and marketing for the past 25 years.
The other is one of the industry's most prominent and leading voices, a professor at NYU Stern, founder of multiple companies and a NYT and WSJ Best Selling author.
Join Tim Armstrong, founder + CEO of the dtx company, and Scott Galloway, head honcho at Section4, as they discuss their new endeavors and how the industry’s next big transformation is direct-to-consumer.
Founder & CEO, the dtx company
NYU Professor, Author, & Entrepreneur
Katie Couric sits down with the founders of break-through, contemporary traditional and direct to consumer brands who are re-defining the relationship between product launch, sales growth, consumer behavior, and the evolution of brand loyalty.
Founder, DryBar, Entrepreneur
Journalist, Podcaster, SU2C Founder and Documentary Filmmaker, Katie Couric Media
This panel will discuss the journey from start to finish to start over again: beginning with user consent, followed by data, allowing brands to extract insights, and ultimately deliver a seamless, personalized activation.
Head of Insights, US, Ogury
VP, Mobile Business Development, OpenX
Client Services & Mobile Solutions, a4
Jeremy Heimans is the co-founder and CEO of Purpose, a global organization headquartered in New York that builds and supports movements for a more open, just, and habitable world. Purpose has advised organizations such as the Bill and Melinda Gates Foundation, Google and UNICEF. Aria Finger is the CEO of DoSomething.org, a global non-profit organization with the goal of motivating young people to make positive change both online and offline through campaigns that make an impact. Bill Koenigsberg will cultivate a lively discussion on brand purpose and marketing engagement. What are these icons of purpose doing to lead the way, and just as important but often ignored… why are they doing it? The trio will discuss how brands and marketers are getting it right, and how so very many are getting it wrong.
President, CEO, & Founder, Horizon Media
Marketers are in need of more comprehensive, privacy-safe cross-media measurement. Increasing efficiency, reducing waste, and understanding effectiveness of media spend will facilitate better media planning, budget allocation and in-flight campaign optimization. Leading advertisers, publishers, and industry bodies are coming together to address this complex challenge. This panel will explore key advertiser use cases and guiding principles needed to serve as a foundation for progress in this crucial area for marketers.
VP, Marketing Science, Facebook
GM Global Media & Agency Management, Microsoft
TV viewing behaviors have evolved faster than predicted as consumers demand control over what they watch, when they watch and how they watch. Hear what trends are emerging and how advertisers can be most effective.
Managing Director, Google/YouTube Media Partnerships & Creative Teams, Google