Platform surfing is the latest wave in consumer viewing behavior, and the Smart TV is the "hub" that connects them all.
Want to future-proof your media strategy? Don’t miss Samsung Ads, at Advertising Week New York. Join Global Head of Analytics & Insights, Justin Evans, and our panel of industry insiders and experts for a powerhouse breakfast as we unearth trends, insights, and a new way of looking at Advanced TV.
Head of Addressable Media and Technology, The Hershey Company
President, M1 US, Dentsu Aegis Network
Principal Analyst, eMarketer
Director of Media & Platforms Strategy, PepsiCo
Head of Sales, Brand - North America, Samsung Ads
In the world of today, standing out is not just a nice-to-have but the only way to survive. Through a series of award-winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
Imagine a world without news. How would that impact our lives, our literacy, our democracy? What about our jobs in advertising? As trust in news erodes, so does the heart and soul of our business. Some argue that advertiser hyper-sensitivity to brand safety in news is impacting the sector’s economic viability, while others believe in its necessity. Join this time-sensitive dialogue with advertiser, publisher, agency and tech executives as they debate and collaborate on what it will take to restore trust in news.
Senior Vice President, Enterprise Customer Engagement and Investment Executive, Bank of Amerca
SVP, CRO CNN Digital, WarnerMedia
President & CEO, TRUSTX
Managing Partner, Brand Safety Americas, GroupM
EVP, Global Activation Standards, Publicis Media Exchange
AdTech Track Introduction
Digital advertising started 25 years ago with the launch of the first clickable banner ad. Now, digital is the most dominant force in advertising. Through trial and error and remarkable creativity and innovation, the industry is evolving faster than ever. Today we have the opportunity and the technology to deliver personalized experiences at scale across myriad digital channels. This track introduction will highlight the trends, opportunities and challenges shaping the future of digital advertising.
Millennials, Gen-Xers and Boomers and Their Views on Digital Advertising
Join this one-of-a-kind panel consisting of 25-, 50-, and 75-year olds along with Adobe as we bring new cross-generational digital advertising research to life with first-hand perspectives.
VP & GM, Adobe Advertising Cloud, Adobe
Senior Advertising Reporter, Business Insider
With the rapid advancement of technologies, the lines between the physical and digital worlds have blurred. The marketer is now tasked with building comprehensive, connected brand experiences—in short, designing worlds. That's something game designers have long done, with massive commercial success, imagining experiences, encounters, emotions, progress and rewards.
Head of Detroit Lab, Epic Games
Co-founder and Managing Director, Part and Sum
Group Technology Director, Creative Technology, Critical Mass
SVP, Head of Innovation, Carat USA
CCO and Co-Founder, Technology, Humans And Taste
Every election, voters are inundated with messages from brands urging them to vote. But what combination of strategies actually work to drive voter turnout? It's National Voter Registration Week, so show your civic pride by coming to learn from industry experts who've grappled with some of the hard questions around mobilizing more Americans to the polls. We'll dissect whether messages and media alone can truly drive get out the vote efforts, and answer what encourages voter turnout and ultimately, civic engagement.
Managing Director, Ad Council Edge
Co-Founder & CEO, Democracy Works
Business Director, ACE Content
Senior Director, Global Communications and Public Relations, Patagonia
Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers. But if audience-based advertising is the future of media, how will media organizations manage the siloed construct that exists today? We’ll talk to leaders in the media and advertising industries to discuss how organizations need to evolve in order to support this new form of data driven advertising.
A lot can change in a year, especially when it comes to marketing trends. If 2018 was the year of video, 2019 is shaping to be the year of audio. From smart speakers to connected cars, to podcasting the audio content sphere is booming. In this session attendees will learn about how content and technology are shaping the future of the listening economy.
Product Manager, Display & Video 360, Google
Chief Digital Officer, Entercom
MD, Global Education, Advertising Week
Jenny Han, author of the bestselling book series To All The Boys I've Loved Before, sits down with Michelle Weiner, head of Creative Artists Agency's Books department to discuss the creative process in crafting diverse characters and voices—and the impact of bringing characters off the page.
Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers.
CEO, NY Interconnect
Global CEO, Carat USA
Managing Director, Advanced Advertising, Omnicom Media Group
Associate Director of Strategic investment, Advanced TV, Magna Global
Owner and Partner, Media Fortitude Partners
People don’t just experience culture, they participate in it. What music you listen to, where you eat, where you travel, what brands you like – all of this is influenced by the world around us. In many ways, Instagram is how we experience culture and the world today. It’s where we observe, share, and tell our stories. Brands have always been a part of the cultural conversation, but it’s now especially true on Instagram, where Stories are changing the way we inspire and connect our audiences.
Global VP of Business & Media for Instagram, Facebook
Co-founder & Chief Brand Officer, Bombas
Today's global climate has shifted the consumer landscape across industries—from food to home entertainment and even wedding planning. With the rise (and fall) of startups in these spaces, leading heritage brands are leaning into collaboration as well as internal incubators to innovate and be at the forefront of consumer desires. In such a globally diverse and competitive market, heritage brands are more significant to us than ever before, but how can companies continue to grow and maintain loyalty?
CMO, The Knot Worldwide
Senior Vice President of Marketing, LG Electronics
Director of Global Corporate Affairs, Ocean Spray
Studies have shown that what people say and what they do don't always match. Advertisers can attest to the importance of evoking emotions to spark action; however, the challenge has always been an inability to measure how people feel. SPARK Neuro measures brain and nervous system activity to quantify the previously unquantifiable: attention and emotion. This unique session will showcase neuroscience technology that is continuously revolutionizing how advertisers glean insights about their consumers.
With consumer privacy concerns rising and regulation on the horizon, companies cannot afford marketing missteps or mishaps when it comes to serving their customers.
Join eMarketer principal analyst Lauren Fisher as she shares her predictions for how privacy will alter the digital advertising landscape in 2020.
10.30 AM: AUDIENCE + DATA = POWER
Learn how unparalleled fan insights and effectiveness research is used to drive the story of audience value and brand impact. Nielsen's Nicole Pike leads a conversation between Twitch's Nathan Lindberg and Mastercard's Brian Lancey to discuss how activations leveraging both media and sponsorship can unlock incremental returns for brands looking to invest in and maximize their performance in the esports space.
Global Marketing, Sponsorships, Mastercard
Sr. Director Sponsorships, Twitch
Managing Director, Nielsen Esports
11.30 AM: HOW BRANDS CAN PLAY IN ESPORTS
With viewership and popularity soaring to record-breaking heights, esports is capturing the attention of global brands interested in reaching Millennials and GenZ – a new generation of consumers who are increasingly hard to reach. Katrina Palanca, Director of Sponsorship Operations at Twitch, sits down with Steve Arhancet, Co-CEO and Owner of Team Liquid, to discuss how brands can seize the opportunity to connect with a massive esports audience, what fans expect from sponsors and why esports is not a one-size-fits-all opportunity.
Director of Sponsorship Operations, Twitch
In this era of tech disruption and changing consumer behavior, audio has evolved from a medium for sharing culture to one that’s shaping it. The Power of Audio Summit explores how audio is changing the way we communicate, consume content and navigate daily life, as well as the new creative possibilities these changes are ushering in for advertisers.
10:15 AM: THE STATE OF LISTENING, 2019
How does audio fit into larger trends happening across the media landscape today? Drawing on the latest data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how – and where – consumers are engaging with audio, and what factors are driving growth.
SVP, Strategy & Marketing, Edison Research
10:30 AM: THE VOICE SHIFT
Voice-activated technology is already changing consumer behavior and media consumption patterns, and is poised to continue doing so. How does the shift to voice differ from the shift to mobile? And how is voice changing the consumer and the marketer relationship to audio? voicebot.ai Editor Bret Kinsella explains.
Founder & CEO, Voicebot.ai
10:50 AM: A BRAND STRATEGY, IN AUDIO
Audio is thriving. On mobile, people spend more time with audio than any other media including social (eMarketer), and in the last five years, people have increased their daily use of spoken word audio specifically by 12% (Edison Research/NPR). What’s more, technology is enabling opportunities to engage this growing audience in new ways through sound. It’s no surprise, then, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies.
President & CEO, National Public Media
Global Director, Creative Solutions, Spotify
11:30 AM: MAKE YOUR BRAND MEMORABLE: THE NEURO-SCIENCE OF AUDIO MESSAGING
In a time when people encounter roughly 5,000 brand messages every day and are becoming increasingly numb to many advertising tactics, it’s the marketer’s challenge to break through the noise and earn meaningful attention. What does neuroscience tell us about the way people process audio and indicate about the role audio can play in solving for this challenge? Neuro-Insight CEO Pranav Yadav shares his latest research on how audio format advertising affects the human subconscious and consumer behavior.
CEO, Neuro-Insight, US Inc.
11:55 AM: THE BUSINESS OF AUDIO, TODAY & TOMORROW
Between acquisitions, advertising influxes, VC investment, partnerships and interest from Hollywood, the business of digital audio alone has seen significant activity in the last year. And these changes have ripple effects across the distribution landscape and accessibility for consumers. What’s the significance of these changes in relation to the wider landscape of media money, influence and business models? And what can we expect in the next year?
What is brand belonging and why should brands care?
In today’s hyper-connected era, studies show that consumers are feeling more disconnected than ever before. With online networks replacing real-world relationships, political polarization at an all-time high and a collapse of trust in large institutions a “belonging deficit” has grown nationwide and companies are responding.
J. Walker Smith
Chief Knowledge Office, Brand & Marketing, Kantar Consulting
Head of Product, Nextdoor
Chief Content Officer, Reader's Digest, Trusted Media Brands
Senior Vice President, Marketing, PR, Research & Digital Revenue, Trusted Media Brands
The issue of transparency has been a complicated one for decades on our industry. it covers the spectrum of issues from placement to platform fees to partnerships. in this session we will uncover how we got to this point and what the ultimate solution is to operate fair and open marketplaces for publishers, advertisers and ultimately consumers.
Chief Commerical Officer, OUTFRONT Media
The Outloud Group leads influencer marketing strategy and campaigns for over 30 leading brands including Grubhub, Wix, and SimpliSafe. Succeeding in the space requires effort from the brand and a willingness to trust influencers, which means thinking beyond Instagram and micro-influencers. Joined by the Brand Manager of Grubhub, Outloud will walk through platform choice, micro vs. macro-influencers, and how to measure success. They'll also dive into research about unattributable traffic from YouTube influencer campaigns.
Chief Growth Officer, The Outloud Group
In today's on-demand streaming world, consumers have more control over the content experience than ever. Marketers are seizing the opportunity to create more personalized connections with consumers and drive new experiences that resonate in the 'connected' living room. Our panel of marketing leaders will discuss the power of connected TV advertising and offer their perspective on how it is helping them to create deeper connections with their consumers.
Vice President, Marketing Communications and Media, Nissan North America, Inc.
Executive Vice President, Global Category Health, Reckitt Benckiser
Advertising Reporter, The Wall Street Journal
Join esteemed industry panellists and hear stories of difference told through audio and video, as they unpack the true meaning of intersectionality. Whether you are gay, straight, rich, poor, disabled, BAME, male, female, or other, the time is now to celebrate our differences and unpack inclusivity.
Some brilliant creative wins awards. Some brilliant creative drives results. And some brilliant creative — like that from YouTube Works award winners Samsung and Xfinity — does both.
What were the common elements across the campaigns? What did their briefs look like? How did they bring their creative and media teams together to innovate on the platform? Draw insights and inspiration from brands and agencies who are excelling at planning, storytelling, and using creativity to move customers.
Tara Walpert Levy
Vice President of Agency and Brand Solutions, Google
Group Content Strategy Director, Goodby Silverstein & Partners
VP Digital, Samsung Electronics America
Senior Director, Comcast Xfinity
Executive Vice President, Spark Foundry
Dustin Cohn, head of brand & marketing of the Consumer Investment Management Division at Goldman Sachs, discusses how a classically trained marketer helped one of the most storied financial institutions begin marketing to main street consumers. From the development of the Marcus by Goldman Sachs® brand to Goldman Sachs first foray into advertising, Dustin will detail how a fixation on consumer centricity and disruption has driven the growth of the firm’s consumer businesses.
Head of Brand & Marketing of the Consumer Investment Management Division, Goldman Sachs
Entertainment & Media Correspondent, CNBC
The future you’ve been promised is finally here at scale…audience-based planning is now available for TV! The question for brand marketers and their agencies is: “How do I make the most of this?” In this session we’ll cover everything you need to know to successfully integrate audience based-planning into your overall strategy. Don’t miss a live sneak peek of NCC’s new audience-based planning platform using true viewership insights.
VP, Product Management, NCC Media
Chief Product Officer Advertising Products, OpenAP
The dominance of the walled gardens coupled with the move away from cookies and the increasingly fragmented state of today’s media landscape offer clear signs the digital ad industry needs to evolve, and fast. Marketers need ad tech to move beyond the “dumb pipe” era of just gathering and monetizing inventory to offering innovative solutions that deliver a complete view of individuals across their entire consumer journey.
Global CEO, Cadreon
President & CEO, LiveRamp
Ph.D, Chief Data Sciences Officer, Wavemaker Global
In last year’s “Marketing in the Trump Era” panel, an attendee prefaced his question with “this is the best Advertising Week panel I ever attended”. Well, we are still in the Trump Era and the same issues we were facing last year still persist. The Wall has given way to ICE and detention centers where families are separated and living in documented deplorable conditions. Mass shootings are rampant. More women are coming forward with accusations of sexual harassment (#MeToo). Unjust police shootings still take place, even with the implementation of police cameras (#BlackLivesMatters). Hate crimes and discrimination against the LGBTQI community still exist. The blatant display of divisiveness within the our Government, and seemingly our country. Thus, we will continue the conversation of how Trump’s presidency has affected us all as advertisers, marketers, and consumers.
It’s important to consumers that brands are involved in culture - 23% of a consumer’s purchase decision is based on how culturally relevant a brand is. Conversation on Twitter enables brands to understand growing interest areas, some of which have already been adopted into broader culture, and some that are emerging, so they can create more culturally relevant campaigns. Learn how leading brands have tapped into these trends, and the power of conversation on Twitter, to drive campaigns that resonate with consumers.
Global Director, Culture and Community, Twitter
Senior Manager, Agency Research, Twitter
Director, Head of Music Marketing, Spotify
Senior Vice President, North America Communications and Digital Marketing, Mastercard
In a world built by previous generations, and based on dated paradigms, how can new leaders find their stride? We've experienced a much-needed influx of diversity—race, age, intellect—but what will that mean moving forwards? Hear from a group of senior industry leaders as they discuss what's left to do in order to set a new, more dynamic precedent for the leaders of the next generation.
3-D data (that all-important mix of Set-Top Box, IP, and 1st or 3rd-party data) has quickly established itself as a media-planning must-have, and for good reason. The proliferation of new touch points has put tremendous power behind campaigns – evidenced by the precision with which today’s audiences can be targeted. And as consumers connect themselves to more devices and platforms than ever before—and connected TV continues to blur the lines between digital and television—the number of data points at our disposal seems to grow by the day. This panel would highlight how (and why) brands need to obtain a three-dimensional view of a target audience and how, by having deeper insights into their habits and likes, they can predict customer behavior with greater accuracy and ultimately power more effective campaigns.
VP, Research, Vevo
VP Data & Research, New York Interconnect
Executive Vice President, Advanced Advertising, Viacom
Global Head of Analytics & Insights, Samsung Ads
Head of Client Strategy & Insights, eBay
Coming off the acquisition of Epsilon, Publicis Groupe Chairman and CEO Arthur Sadoun will sit down with Wall Street Journal Advertising Editor Suzanne Vranica to tackle topics including how to compete with D2C brands, walled gardens, the impact of emerging privacy laws, and how marketers can take back control of their customer relationships. He’ll also share why data on its own isn’t differentiated and how delivering personalized experiences at scale is the future of our industry.
Chairman & CEO, Publicis Groupe
Advertising Editor, The Wall Street Journal
At a time when the role of marketing is being question in multiple organizations and by various stakeholders, Coca-Cola is reimagining “Marketing for Growth”- M4G. Via disciplined fusion of science and art, Coca-Cola is leveraging marketing to re-energize its core, reshape new bets in critical category-country combinations. In short, marketing is driving growth.
Out-of-Home is a dynamic, data rich option for brands to reach their target audiences as they go about their day. Innovations in the category (attribution, location data, programmatic, advanced video analytics, content) are coming at a rapid pace and media buyers are noticing. Brands are using out of home as a key part of their omni-channel strategies. The medium’s ability to measure business outcomes – foot traffic, sales, brand lift, etc. are key for advertisers today. This buy-side panel looks at how brands are using the out of home – the new digital medium.
Managing Director, Talon Outdoor
VP/Head of Advanced TV & Video, MediaMath
SVP Ad Platform and Operations, Lightbox
Programmatic marketers lean into opportunities for transparency that empower them to best understand quality and impact of campaigns. Access to qualified, accountable first party data is more necessary than ever for forecasting and measurement. The adtech industry is relying on transparency changes for a healthy ecosystem. What will change mean for marketers? Verizon Media joins the stage to talk about how the demands have changed, and how marketers plan to use programmatic on the path to performance and transparency.
VP, Head of Platform Sales & Strategy, Verizon Media
SVP & GM, Global Programmatic Revenue, CBS Interactive
VP, Enterprise Strategy, Publicis Media
Head of US Media, Anheuser Busch.
Head of Programmatic, OMD USA
VP, Audience and Automated Sale, Fox Corporation
Join Harris Diamond and Mark Penn, current ad chiefs with former lives as political consultants for a head to head on the intersection of politics and advertising. Hear what brands need to consider going into an election year, which 2020 campaigns are getting it right, and how the next four years may impact the advertising business.
Games like Fortnite and Minecraft have become some of the world’s top entertainment IPs thanks to their popularity among Preteen gamers. Successful brands are also taking note of the important role games play in the lives of Preteens. Non-gaming brands including the NFL, Nike and Marvel have all made appearances in Fortnite. The unprecedented rise of Fortnite points to the opportunities that exist for publishers and brands that successfully appeal to this group of players.
Principal Analyst, SuperData, a Nielsen company
Audio, once considered going the way of print, is experiencing a resurgence. Powered by podcasts, producers and plenty of smart speakers, the emotional power of sound to connect with audiences is being rediscovered and reimagined.
But what else is behind the embrace of audio? This panel will explore all sides of the digital audio ecosystem – from a brand’s 100% SOV and the ever-expanding supply chain, to the role of creative and what new advantages publishers and buyers might be orchestrating.
Managing Director, Xaxis Media Group
Discover how video can help bring brands to life across Facebook products. Learn best practices and strategies for mobile video based on various studies Facebook has conducted. Plus, get hands-on experience building ads with your mobile phone.
NA Business Education Partner, Facebook
Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.
Chairman & CEO, Super League Gaming
Global Innovation Officer, UM Worldwide
No one understands the complexities of dispersed audiences more than media planners + buyers. They’re on the frontlines of identifying, targeting and reaching the right consumers, regardless of platform or screen.
VP Advanced Advertising, NY Interconnect
Director, Addressable Lead, Modi
Brand Manager, Ritz, Mondelez
Founding Partner, Media Fortitude Partners
Join Wondery, the largest independent podcast publisher and the company behind hits like "Dr Death", "The Shrink Next Door" and "Business Wars", for a powerful presentation on emotionally immersive storytelling using sound. Includes the neuroscience study "Your Brain On Podcasts", conducted in partnership with Mindshare's Neurolab.
Marketers are beginning to realize that humility isn't a weakness, in many cases it's a strength. How can brands deliver on today's objectives while deepening their client relationships through humble actions? Steve Nottingham, SVP of Strategic Brand Solutions at WSJ Barron's Group would like to share the Journal's thoughts on what it means to serve with humility.
SVP, Strategic Brand Solutions, The Wall Street Journal | Barron's Group
For 20 years, Chipotle was a pioneer in the Fast Casual dining industry, experiencing rapid growth and intense customer loyalty. In recent years, however, the brand faced a number of significant challenges from food safety issues, to a lack of innovation and cultural relevance. Hear from Chipotle's CMO and agency partner Venables Bell & Partners on their amazing brand turnaround, and the things you need to do in order to get your brand back on track and unlock game-changing new potential.
Chief Marketing Officer, Chipotle Mexican Grill
Partner, President, Venables Bell + Partners
Live Nation Entertainment, the world’s largest live entertainment company, is using data to unlock new ways for brands to better connect with live music fans and enhance the experience across the entire fan journey. Learn more about the company’s data strategy as Meshh’s Jake Pryszlak hosts Live Nation’s Anubhav Mehrotra in a fireside chat.
Research & Insight Manager, Meshh
VP, Product Management, Live Nation
It’s not about tech tax, it’s about being tech smart! Programmatic spend continues to grow at double digit rates. It fills an important role in the quest to engage the right consumers. And this method of buying will continue to play a role across all media forms.
In this session we will review the key findings of a major research effort from the 4A’s, 614 Group, followed by a panel to discuss the perceptions of the current and future states of programmatic and automation. Fundamental to the conversation is the idea that there is no “tech tax”, but rather a forward thinking perspective on investments - in technology, talent, and better data sets to achieve data driven marketing. It’s time to move the narrative from cost control to value creation in programmatic and automation.
Lost in translation not only means losing sales, but also alienating growing markets in different parts of the current global and multicultural business world. In the panel we'll discuss do's and dont's in the quest to engage Latin American customers, a vibrant and rising community with relevant cultural subtleties that all savvy international marketers should be aware of.
VP Executive AMAI Mexico and Partner, GreenBook LATAM
Jeannette J. Ruiz Reyes
Director, Local & Cultural Innovation, The Americas, The Estée Lauder Companies
How can brands and public figures maintain their core strengths while expanding their scope to new territories? Hear from Olympic Tennis Athlete & Entrepreneur, Serena Williams, and Verizon Media CEO, Guru Gowrappan, in an intimate fireside chat about the evolution of their brands.
CEO, Verizon Media
Olympic Tennis Athlete & Entrepreneur
There's no such thing as a 'natural leader,' but great leaders do have some common traits that are essential when it comes to working with and inspiring others, including: trust-building, persuasion, time management, principled negotiating and active listening. Fortunately, all of these soft skills can be learned, and 360i CEO Jared Belsky is here to help. The 'Soft Skills Workshop' is divided into three overarching units on subjects that are essential to personal and professional success: self-awareness, leadership and communication.
Beauty guru, makeup expert and Founder & CEO of his own cosmetics line Lunar Beauty sits down to discuss the power and influence of makeup, and what he's learned so far. Leave with a unique point of view on the intersection of digital and business, and how influencers and brands can propel their success in the digital age.
No other community—online or off—can smell bullshit quite like gamers. Savvy almost to a fault, gamers represent a significant challenge to today’s brand creatives. Win them over and they’re more loyal than anyone. Trigger their BS radar and you’ll lose them forever.
In this discussion, learn why winning over gamers is all about authenticity and the ability to not only speak their language, but learning to know what to say once you have their attention.
Vice President, Global Brand Management and Marketing, EA Games
Global Director, Business Marketing, Measurement and Insights, Activision Blizzard Media
When digital and social made their entrée into advertising, Direct-to-Consumer brands abruptly left TV behind. However, recent industry reports have shown that DTC brands have made a seismic shift in marketing strategies once again, placing TV back on center stage. This panel will speak directly to DTC marketers and industry leaders to explore the influences behind this new approach- and its impact on campaign performance, brand value and business outcomes.
SVP, Sales, New York Interconnect
EVP & Chief Revenue Officer, TVSquared
Executive Vice President, Ad Solutions, Viacom
Podcasts have emerged as a key part of the audio renaissance, with nearly 100 million listeners each month. How should a brand navigate this exciting new opportunity to build awareness
with these highly engaged audiences?
Join for a discussion highlighting the role podcasts play in the audio universe, their unique value for advertisers and examples of how top brands are leveraging this new audio frontier.
Entercom, Chief Digital Officer
Co-Founder, Pineapple Street Studios
Co-Founder, Pineapple Street Studios
In an era of digital everything, marketers everywhere are turning to experiential branding to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers.
Chief Development, Marketing & Communications Officer, American Cancer Society
President and CEO, Promotional Products Association International (PPAI)
Managing Director The Annex Network, Havas
Chief Marketing Officer, Panda Express
Advertisers and brands are challenged by competitors, tech innovation and shifts in consumer behavior—while being continually bombarded with big data and market insights. Daniel Bischoff, Chief Marketing and Operations Officer at RTL AdConnect, will help you navigate the disruptors and make sense of the chaos with a clear forecast to future-proof your brand media strategies.
Nearly 75% of marketers reported that in-app advertising offers better customer engagement and targeting capabilities than other platforms. Yet quality and measurability challenges have prevented many buyers from fully embracing programmatic as a means for accessing this highly coveted inventory. Join some of the industry's leading mobile advertising experts as they discuss the unique challenges of mobile app environments, new initiatives that are changing the game, and what you can do to remain competitive.
SVP, Corporate Development & GM, Mobile, PubMatic
VP, Marketplace Development, MAGNA Global
Co-founder & VP, Brand Strategy, The Meet Group
Today, it is virtually impossible to drive growth in the luxury automotive segment without multicultural consumers, primarily Hispanics. While many brands have been targeting Hispanics for years, the affluent Hispanic is a mystery to most. Many brands and agencies mistakenly assume that, given their affluence, this target can be reached via general market media and with general market concepts, when the reality is that there is actually a strong correlation between affluence, higher education and a desire to connect.
41% of consumers report they are engaging with more news coverage than they were two years ago. Increasingly, we choose to place attention on news we believe is credible, reliable, and trusted. What happens when misinformation spreads throughout the ecosystem? If fake news takes over, it puts brand safety at risk. A well informed public is good for business. Verizon Media’s dynamic panel will discuss the importance of maintaining a reliable information ecosystem for better business and society.
Head of Premium Sales and Strategy, Verizon Media
Editor in Chief, Yahoo News, Verizon Media
Senior Vice President, Enterprise Customer Engagement and Investment Executive, Bank of Amerca
Participation is too important to be left for chance. This session from Twitter and Contagious presents an analysis of years worth of brand activations that rallied communities to influence culture - from the iTunes charts to Wall Street stock prices. The Participation Playbook questions traditional reach-and-frequency marketing "gospel" from the likes of Byron Sharp and leaves marketers with six steps to unlock audience participation when launching something new or connecting their brand what's happening in culture.
Head of Global Brand Strategy, Twitter
Editor at Large, Contagious
Senior Manager, Public Relations & Digital Engagement, Unilever
You see the ad in the paper, the anthem on TV and the billboard on the street, but what does getting there actually look like? How do values, instinct and strategy shape the marketing campaigns we come to know? Get a candid look into Google marketing and learn how the minds behind the brand bring the company narrative to life.
Think all sports are created equal? Consider this alarming stat: only 4% of media coverage features female athletes. Clearly, sports has a gender problem. With a long history of supporting women’s equality, there was no better name to take a stand on the issue than the United States Tennis Association. With agency partner mcgarrybowen, and not-for-profit SheIS, the #WomenWorthWatching campaign was born on Women’s Equality Day at the US Open. And the conversation is just getting started.
Group Creative Director, mcgarrybowen Chicago
Managing Director of Marketing, United States Tennis Association
Co-Founder and CMO, SheIS
Global Chief Strategy Officer, mcgarrybowen
Podcasting is predicted to pass the billion dollar revenue mark by 2021. This panel will discuss the key challenges and opportunities that the podcast industry faces in the next stage of its evolution.
US Director of Brand Patnerships, Acast
A commitment to diversity and inclusion as a top priority is one thing but moving beyond discussion and symbolism and into active everyday allyship and advocacy is a whole different beast. This ambition can feel lofty, to say the least. In a session led by Tiffany Edwards, Engagement & Inclusion Director at Droga5, attendees will learn ways in which they can turn their desire into everyday action.
5G is poised to transform media and content as we know it, making way for richer, deeper, and faster content experiences. Brave early adopters will be the first to create innovative advertising work that will reshape the way consumers interact with brands. Join leading marketers as they discuss what it takes to create trendsetting, brand building work today and what that will mean for the future in a world of 5G.
VP, Head of North American Sales & Global Client Solutions, Verizon Media
Vice President, Grocery Marketing, Walmart
Head of Nameplate Marketing, Toyota
VP of Branding and Executive Creative Director, Purple
This critical session will explore key findings from the American Marketing Association New York (AMA NY)'s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US (January 2019) and China (March 2019) in partnership with YouGov, Kadence, Greenbook and Charney Research.
Editor of the CMO Network, Forbes
Head of Brand Studio, Microsoft Advertising
SVP Insights & Innovation, Vox Media
Chief Insights Officer, Group Nine Media
Described as one of last year’s “most moving panels” NOAC returns to Advertising Week with an eclectic group. Motley Crue Founding Member, New York Times Best Selling Author, and Executive Producer of “The Dirt” (recently released on Netflix), Nikki Sixx will take the moderator chair leading a discussion with representatives across public and private sectors. Infused with a dose of pop culture, the dialogue will be centered around the critical need for brands to step up in supporting government to combat the opioid epidemic which killed 130 people a day in 2017 alone. Stigma reduction is the path to more effective prevention, treatment and recovery to turn the tide for thousands of individuals and families affected by opioid misuse whether directly or indirectly. It will take the resolve of all of us and consumer brands are central to the solution in normalizing the dialogue and shifting the language used to talk about opioid addiction. Break the stigma and encourage support through humanizing campaigns that build understanding and empathy to address this national health priority. Every demographic is struggling through this crisis and they are your employees and customers, but recovery is possible. Learn the latest insights, tools and resources available to companies and pop culture influencers and join the Talk To Me movement.
Vice Admiral (VADM) Jerome M. Adams, M.D., M.P.H.
U.S. Surgeon General
Musician and Songwriter
Dr Grant Baldwin
Director of Overdose Prevention, CDC
Sr. Chief Executive Officer, Emergent BioSolutions
Senior International & Public Affairs Advisor, Leidos
VP, Strategic Partnerships & Government Initiatives, iHeartMedia
Whether it be on a smart TV, a mobile phone or any other connected device, streaming now makes up a significant portion of all consumer time spent with media. Subscription services have been riding this wave of opportunity and growing large subscriber bases to date, but with an array of new SVOD entrants set to crowd the space in the coming months, subscription fatigue has become a reality.
VP, Mobile Business Development, OpenX
Technology Reporter , CNBC
Vice President, Programmatic and Audio Solutions, A+E Networks
SVP & GM, Global Programmatic Revenue, CBS Interactive
Join Chipotle CMO Chris Brandt and TSM (Team SoloMid) CRO Brad Sive for a fireside chat. The two will discuss how Chipotle initially partnered with TSM to organically integrate into the gaming/pop culture by way of TSM's Fortnite team and high profile influencers. The year following, TSM partnered again with Chipotle on an overall brand campaign that seamlessly aligned gaming, esports, and pop culture with Chipotle's unique brand message.
Chief Revenue Officer, Solomid Corporation
Chief Marketing Officer, Chipotle Mexican Grill
Business leaders across our industry have bought into the benefit of inclusive cultures. But few have managed to implement them within their own organizations. And while it may appear to be a complex challenge, there is a way to shortcut change.
In a workshop brought to you by Rare, cultural change expert, Tolu Farinto, takes to the stage to equip you with the tools and strategies you need in order to overcome the barriers to inclusion and drive a more diverse workforce.
Creating true business impact through the strategic use of music. From strategy to creative, music went from being in the background to leading the charge in making brands culturally relevant and helping them capture their audiences' attention.
SVP & Executive Integrated Music Producer, McCann NYC
Director of Music, Leo Burnett
Executive Music Producer, Y&R NY
Head Of Music & Entertainment, PepsiCo
Let’s bring happiness back to advertising [week]. At Pinterest, we have a mission to bring people the inspiration to live the lives they love. Yale psychologist Laurie Santos has a mission to bring people the knowledge to live the “good life.” She teaches the most popular class in Yale’s history, “Psychology and the Good Life,” and just announced the podcast: The Happiness Lab.
In this session, learn how to make more inspired ads and lead more inspired lives.
In this session, attendees will learn best practices for rebranding when your brand is well known or beloved by many. Hear from expert marketers across a wide range of industries who have recently gone through the rebranding process. Why did your company decide to take on this endeavor, what lessons did you learn and if you could go back in time would you do it all over again? The discussion will hone in on the realities of rebranding in a media landscape that offers consumers more touch points with brands than ever before. Speakers will discuss leveraging podcasts, social media, stunts and more!
Chief Communications Office, DuPont
CMO, Coldwell Banker
President, Third Way Brand Trainers
VP Brand Stewardship, Dunkin
VP Global Creative & Content Marketing, Marriott International
Animal images can be seen in 20% of all advertisements, equaling $118 billion dollars of ad spend annually. What if a tiny fraction of that spend was used to save our planet?
United Nations Development Programme (UNDP) initiative and 2019 Cannes Lions Grand Prix winner - The Lion’s Share - provides a mechanism for brands to save nature and support local communities each time an animal image is used in an ad. By donating 0.5% of media spend on ads with animals to The Lion’s Share, brands can make a significant contribution to wildlife conservation efforts and sustainable development, globally. With ad spend, the crisis facing nature is no longer insurmountable.
But what does it take to win the most respected creative accolade? This session will explore how one idea, carefully executed, can transcend industry and brand to create tangible results and scalability with lasting impact.
Whether you are a marketer, an advertising professional or a consumer, walk away feeling empowered to help save the planet and win a Grand Prix.
Engagement & Partnership Manager, United Nations Development Programme
Brand safety is in the eye of the beholder. As the advertising landscape continues to transform, there is no “one size fits all” approach. Join IAS, Disney, Pandora, Publicis Media Exchange, and Neuro-Insight as we discuss the shift from brand safety to brand suitability. We’ll learn why smart marketers need to take a bespoke approach when evaluating their risk threshold, consider their environments, and make sure they are not shrinking their audiences or their ROI.
EVP, Global Activation Standards, Publicis Media Exchange
EVP, Client & Brand Solutions, Disney
Vice President, Audience Data Operations & Ad Quality Measurement, Pandora
Gun Safety Alliance co-founder and Blackbird CEO Ross Martin brings his popular LinkedIn series “NoNeutral” live to the Advertising Week stage. Martin interviews two senior business leaders who have taken a strong position on gun safety, one of the biggest issues of our time, then introduces a special live performance by Manuel Oliver, in honor of his son, Joaquin, who died in the Parkland High School massacre called: My Son. My Hero.
Activist, Co-Founder, Change The Ref
With esports revenue expected to top $1 billion in 2019, and double over the next few years, the once-elusive battlefield of virtual competitors has truly arrived in the mainstream and can no longer be ignored. This panel of experts will discuss the past, present, and future of esports, the growth across devices, as well as the myriad sponsored partnership opportunities it presents for brands both within, and outside of, the esports world.
Join Facebook’s VP of Global Business Marketing and Chief Creative Officer, Mark D’Arcy, for a talk on the future of creativity and how businesses large and small use creativity to unlock the potential of technology.
It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This panel will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.
Journalist, Media Village
Global Head Of MROI Product Leadership, Nielsen Global Media
Head of Sales, Brand - North America, Samsung Ads
Chief Data Officer, NCC MEDIA
Head of Revenue, LiveRamp TV
VP, Regional Sales, New York Interconnect
AD Club NY young professionals interview top executives on mentorship. We will then flip the conversation with the experts asking the millennials what mentorship means to them in today’s ever changing marketplace.
Bumble, the women-first social networking app, along with agency partner FlyteVu, will come together for an industry discussion on 'Empowered by Bumble Bizz,' a multi-year initiative to address a fundamental issue of gender disparity in the music industry. A 2018 survey by Pitchfork found that women make up only 19% of the average music festival lineup.
VP, Marketing, Bumble
Global Partnerships Director, C3 Presents
Despite various attempts at global domination of the news by the big platform players, a number of media brands are inventing their own exciting new platforms that allow them to retain complete control of their digital destiny.
Hear how Tortoise Media have invented themselves, The Independent have reinvented themselves and The Wall Street Journal have repositioned themselves to take advantage of a renaissance in paid content and membership models for news media.
Come listen to a live recording of a new episode of FIVE: The 5G Podcast for Marketers, presented by Ericsson Emodo and the Emodo Institute. A panel of industry experts will discuss the expected impact of 5G on ad data, programmatic advertising and privacy. FIVE is hosted by Jake Moskowitz, Head of the Emodo Institute. Join us and be a part of the podcast!
Mike Schmidt, founder of Dovetale.com walks us through the state of influencer marketing and where he thinks it’s all going. He will explore the current limitations holding back the industry and opportunities for brands, publishers, influencers and technology companies.
The TV industry is on the verge of a game-changing advancement: full addressable capabilities on all 16 minutes of ad inventory within the live linear broadcast hour. By enabling more relevant advertising and interactivity on the smart TV glass, we have a golden opportunity to maximize the value of 36 billion hours per month of premium audience time while pushing TV advertising effectiveness to unprecedented levels.
General Manager, Advanced Video Advertising Group, Nielsen
CEO & Co-founder, Matter More
EVP, Co-Chief Investment Officer, Video, Horizon Media
Executive Vice President, Advanced Advertising, Viacom
GM/SVP Platform Business, Roku
Senior Vice President, Cross Portfolio Solutions, Disney Advertising Sales
Influencer fraud is nothing new and a continuous battle for the industry, it undermines one of the core strengths of influencer marketing; as a whole brands can use it to tap into authentic, engaged audiences for their campaigns. Trust and clarity are the most important factors for influencer marketing. But how do we prevent this from breaking down?
Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing and how we can overcome it.
Managing Partner, Head of Social Media, MediaCom
Vice President of Marketing, Jack Schwartz Shoes Inc.
Influencer @maxtwitty_, www.instagram.com/maxtwitty_/