Whether it's a brand, product, feature, message or promotion, the way you enter the market matters. Success for launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the 5 elements every brand needs to win launches, and explore how launch best practices vary by brand and category - brought to life on stage by new research and brands that activated successful launches using these winning strategies
In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
Today’s brands have endless amounts of data on their customers including behavioral data such as how often they visit your website, demographics such as their geographic location, and purchase history such as what they purchase and how much they spend. Data comes in from multiple devices and locations, including off-line activity. Most brands are still struggling to manage all the data and use it to actually make smarter advertising decisions and deliver intelligent interactions. The panel will discuss how brands can know.
VP of Product Management, Experian
Whether it’s through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus.
In today’s retail environment, it may seem that only the digitally strong will survive, but online upstarts are proving physical retail is still part of a well-rounded customer experience. As they step into channels like brick and mortar and wholesale, these brands aim to deliver a holistic customer experience to their already digitally-connected following. In an ever-evolving landscape, DTC brands are reinventing the consumer journey, experimenting with customer service and retail concepts, both physically and digitally.
Often marketers think of Omni in terms of their sales channels (stores, websites, mobile, etc.), but they should be encouraged to take a customer-focused approach to Omni. Successful Omni strategies aren’t focused on driving sales to a particular channel, they focus on customer convenience. The channel doesn’t matter as much as winning the next sale.
For the past two decades, artistic entertainment pioneer Cirque du Soleil and global creative company Sid Lee have partnered to create a virtuous cycle of innovation and exceptional creativity.
In this presentation, lead by Kris Manchester, Global Executive Creative Director at Sid Lee, and Sheila Morin, Senior Director, Marketing and Brands at Cirque du Soleil, you will get an exclusive look at a one-of-a-king client-agency relationship as they break down the steps that led to an almost perfect creative marriage.
Global Executive Creative Director, Partner, Sid Lee
Senior Director, Marketing Strategies and Brands, Cirque du Soleil
Impactful storytelling can no longer be accomplished with one hero asset distributed via one channel. New research by VaynerMedia and Twitter shows that in today's mobile-first media landscape, it takes many assets working together to form a content strategy that connects with consumers and accomplishes a brand's objectives. In addition to unveiling new research, this session will highlight two case studies, and a conversation between prominent creatives, discussing how they approach storytelling in a mobile-first world.
Today’s technology has given viewers the ability to watch TV anywhere in the world, at any time. But while the evolution of TV has made it more convenient and easier to watch what you want, whenever you want, it’s created challenges for advertisers hoping to better connect with people. Fortunately TV advertising is evolving and getting smarter. Two leaders in the TV space, Experian and TIVO will discuss how their partnership allows them to use data more efficiently, identity their targets and measure the effectiveness.
The consumer demand for customization and on-demand services has never been greater. The impact of mobile and technology on retail has shifted consumers’ expectations towards their retail behaviors as well as their relationships with brands.
A basic crash course on Generation Z: who are we, why are we different (especially compared to those Millennials), what statistics are most relevant to underscore our differences, and how our values manifest. A presentation of trends/communication tactics: finstas, memes, Facebook groups, vernacular, and beyond.
Every brand has a story. But in order to break through the noise, they have to be creative about how, and where, they choose to tell it. Chas Edwards, co-founder of Pop-Up Magazine Productions, moderates a conversation on the rising trend of "live" events and journalism; the power of print and new ways to bring it to life in 2019; and the importance of ephemeral storytelling and advertising in our 24/7 news cycle.