Join us for the Native Forum, where you'll learn about the current state and future of Native Advertising.
The morning session will set the foundation, discussing current trends and the state of native advertising. Then, we will explore branded content, discussing the challenges of scaling custom content and the technologies available to make it easier to execute and scale. Finally, we'll address OTT and the opportunities for technology driven advertising solutions to revolutionize the OTT experience for consumers, marketers and broadcasters alike.
Co-Founder, CEO, TripleLift
Co-founder and Chief Strategy Officer, TripleLift
With ad budgets shifting to mobile, marketers are looking for unique ways to break through to consumers. But what types of ads are best suited for the mobile screen?
Kargo partnered with MediaScience to evaluate the effectiveness of nine different mobile ad formats within the mobile web environment. Join Ryan McConville, president, Kargo as he uncovers which formats excel on mobile devices and how marketers can take advantage of understanding how consumers respond to a wide variety of ad unit formats.
President and Chief Operating Officer, Kargo
The media landscape of 2018 is ever-changing, fragmented, and nothing short of innovative. From short-form videos to live experiences, evolving social networks, and new channels for self-expression and connection, there are unparalleled options for marketers to interact with young audiences today. But what do brands mean to Gen Z? Visit our panel to hear the latest on how media experts are exploring new formats for digital native audiences.
President, Viacom Digital Studios, Viacom
Among the many revelations of the MeToo era, many human resources departments across the country have been accused of not being equipped, or even being complicit in the mishandling of sexual harassment complaints. In the past year, love it or hate it, action was sparked by anonymous social media whistleblowers, not HR departments. In this session, we will discuss the role of HR, their power, or lack of, and how we change the dynamics that ultimately shape the impact great HR professionals can have in our agencies.
From its triumphant debut on Jeopardy! to its transformational impact on business, Watson has a winning record when it comes to making better decisions. Join us for an interactive session that will put your AI knowledge to the test. Explore how IBM Watson Advertising can help marketers leverage AI to change the game.
Vice President and Chief Revenue Officer, IBM Watson Advertising
Head of Consumer and Ad Sales Marketing, IBM Watson Advertising
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation.
B2C marketers are constantly looking for innovative ways to reach new contacts and grow their revenue. Search ads facilitate closing high-intent customers, while social ads convert users who may not have even known they needed your product. However, there's only one channel to reach potential buyers mid-funnel as they're actively seeking inspiration — Pinterest!
Head of Marketing Partners Program, Pinterest
Head of Business Development, Smartly.io
The latest solutions and approaches in ad spending have shown promising and valuable results. Marketers are able to determine the effectiveness and outcome of their ad spending, while having the ability to analyze these results and strengthen their methods. Join this panel of marketers as they discuss the challenges in today’s data ecosystem and how to produce a significant ROI.
SVP Marketing & Data Analytics, a4 Media
Head of Global Agency and Channel Sales, LinkedIn
Brands are searching for new ways to foster direct relationships with their audience at a time when those relationships are increasingly under threat from large tech and ecommerce platforms. A select group of forward-thinking brands are tackling that challenge with performance advertising that yields an opportunity to engage directly with the consumer. PCH SVP & GM Digital, Mark Cullinane, convenes an expert panel of brands to discuss practical strategies for reclaiming a direct connection with their customers.
From self-care to selfies, how is our modern and often “me-centered” culture changing our ability to understand others? And what can we learn from empathy role models like Mister Rogers on rebuilding empathy into our communities?
Join us for a fireside chat with Caryn Capotosto, Producer behind the hit documentary, “Won’t You Be My Neighbor?” and Y&R Chief Strategy Officer Yusuf Chuku.
Producer, “WON’T YOU BE MY NEIGHBOR?”
Today’s media buying landscape is rapidly changing, and the shift from demo-based to audience-based buying is at the forefront of this evolution. Whether an advertiser is looking to reach a travel enthusiast, a first-time car buyer, or a luxury shopper, advanced buying offers new possibilities to deliver the right message to the right audience. Founded by a group of publishers in 2017, OpenAP is the industry’s first cross-publisher solution to identify audiences seamlessly across member networks.
Executive Vice President, Business Operations & Strategy, NBCUniversal
Executive Vice President, Advanced Advertising, Viacom
Executive Vice President, Non-Linear Revenue, Fox Networks Group
Senior Vice President of Ad Innovation and Programmatic Solutions for Turner Ignite , Turner
Mobile is a must for reaching consumers and creating opportunities for audiences to engage with your brand, but it can be tricky to execute. Join IAS for a workshop on how to improve your mobile campaigns across in-app, social, and web environments. Learn to target the valuable mobile inventory that can meet and even exceed your quality expectations.
SVP, Product Marketing, Integral Ad Science
SVP, Product Managment, Integral Ad Science
Lee Clow, legendary art director and soul of TBWA\Chiat\Day, is answering 50 questions timed to the 50th anniversary of the storied agency. To mark the occasion, Lee is looking back on his time in advertising and answering questions from the industry for a podcast, launching this fall, called "I'm Only Going to Say This Once." Moderated by Clio editor-in-chief Tim Nudd, attendees will get to see a sneak peek of the podcast recorded live, as Lee answers questions from his TBWA colleagues, industry legends —and the audience.
Everyone is talking about blockchain, but most marketers are still struggling to grasp exactly how it's going to change how they do business going forward. That's understandable. This is complicated stuff. But already, we're seeing major brands dipping their toes into blockchain, and the applications of this technology are only going to expand going forward. In this session, Brian Wong, founder and CEO of Kiip, will give attendees both the short- and long-term view on blockchain applications in marketing.
In this session, Wendy’s Chief Concept and Marketing Officer Kurt Kane will join a panel of social media experts, including a representative from Twitter, to discuss how the brand has fostered multiple breakthrough campaigns in the crowded and competitive QSR landscape while winning the 2018 Cannes Gold Lion for social community building and engagement. We will get a behind-the-scenes look at how Wendy’s created a social media voice that sparked breakthrough ideas that caught fire and lit up the media world with stellar results. From the #NuggsForCarter campaign to the Wendy’s mixtape phenomena, find out how these award-winning programs were born, and what’s next for this fast food giant.
Actor & Social Media Influencer
Chief Concept & Marketing Officer, Wendy's
As consumer behavior continuously evolves and the media landscape is increasingly fragmented, understanding effectiveness has become the highest priority for marketers. The key to unlocking the secrets of effectiveness is measurement. This panel of leading measurement experts will explore how they have embraced a culture of learning and through the use of incrementality measurement unlocked growth across their businesses.
VP of Marketing Science, Facebook
Sr. Director of Growth Analytics, ebay
Sr. Director of Marketing Science & Communications, Booking.com
Director of Data Science & Head of Marketing Science, Lyft
10:45 AM THE 2018 REPORT
The findings of the 2018 research commissioned by Advertising Week on the current market for brands are released and discussed candedly.
Board Member, MAVENMAGNET
11:15 AM THE TRUST CONVERSATION
Facebook’s Carolyn Everson sits down Kevin Plank, founder and CEO of Under Armour, and Edelman President and CEO, Richard Edelman for an in-depth conversation on the current business and media landscapes and the link between business, politics, pop culture, sports and trust.
VP, Global Marketing Solutions, Facebook
CEO, Under Armour
President & CEO, Edelman
12:00 PM DISSENSION: THE TRUE VOICE OF AMERICA?
From the beginning, dissension has been an inescapable truth woven into the fabric of America. A core tenet of our founding fathers, dissension is one the reasons this country was established. Today more than ever, it is time to ring the bell of accountability, but at what cost? What is the price of conforming and staying silent? Recently, some celebrities have been blackballed, some people have lost their jobs, even friends, for speaking out against injustice. Martin Luther King once said, “In the end we will remember not the words of our enemies, but the silence of our friends.” Join us as DL Hughley and some of the most influential voices of today discuss dissidence and dissension in 2018.
Comedian, Political & Social Commentator
Civil Rights Activist, Co-Founder, Women's March
In line with our Brave agenda we are making the invisible visible at Advertising Week New York. We want to remove the stigma around taboo topics, push boundaries and have an open an honest conversation to tackle the 'Elephant in the room' within the Marketing industry.
CMO | Global Chief Marketing Officer + Head of Business Development | B2B, Siegel+Gale
Chief Executive, The Marketing Society
Chief Diversity Officer, TBWA\North America
For today’s marketers and advertisers, there are so many ways to engage with consumers and meet your goals. From linear television to digital, social, and live events, there are a multitude of platforms where your audiences consume content and engage with your brands. Don’t miss out on our conversation as we uncover the secrets and strategies to marketing success, from the small screen to store shelves and beyond.
Head of Marketing & Partner Solutions , Viacom
Consumers have been promised relevancy and personalization in exchange for their personal data. But, new privacy legislation complicates delivering on that promise and managing the ever-increasing deluge of data. Post-GDPR, brands need privacy, transparency, and performance to gain consumer trust. Join our candid conversation on how marketers, publishers, and their agency and consulting partners can embrace key GDPR concepts and privacy-by-design principles to continue building meaningful direct-to-consumer relationships.
Head of Product, Measure & Privacy , Quantcast
Issues of transparency and trust continue to surface in programmatic advertising. Blockchain is poised to address discrepancies between stakeholders bidding, winning, and serving impressions in milliseconds. Marketers see the promise of blockchain in terms of the opportunity to quality-control inventory and weed out bad actors. Come hear how blockchain is being deployed by marketers, and could herald a digital disruption at the impression level, as well as better visibility on how each marketing dollar is spent.
Co-Founder & Head of Strategic Business Development, MediaMath
Global Solutions Leader for Advertising and Blockchain, IBM
Nielsen's recent Diverse Intelligence Series report on the digital lives of Black consumers highlights how the democratization of the digital sphere is changing the way African Americans consume content, talk to brands, and create movements, namely #BlackTwitter and its outsized impact in Hollywood. Nielsen, Twitter, and voices from the industry will take the stage to present and dissect this topic.
Head of US Sports Partnerships, Twitter
Director, Inclusion & Cultural Resonance, VML
Senior Vice President, U.S. Strategic Community Alliances and Consumer Engagement, Nielsen
Chief Marketing & Communications Officer, BET Networks
Senior Director of Marketing, Fractured Atlas
Interbrand Global CEO Charles Trevail will take the stage at Advertising Week NY to introduce Interbrand’s 2018 Best Global Brands report. He will share insights hot off the press from the 19th annual report, celebrating leading brands, the value they bring to the world, and how they are transforming their business through innovation and “Activating Brave.”
Media companies are all trying to figure out what the seismic shifts happening in media and culture creatively means for their premium content brands, putting in practice new ways at harnessing and utilizing data – for everything from content creation, personalized content experiences, OTT viewing features and more. This panel will discuss these developments and what’s on the horizon of this brave new data-informed world of creativity.
EVP, Data Strategy, & Product Innovation, Turner
Sustainability, once thought of as a CSR function, has evolved into a critical business driver integrated across enterprises. Today’s business leaders understand that it is no longer enough to simply reduce their negative environmental impact; consumers, B2B customers and employees now expect companies to bring their know-how and scale to some of society’s biggest challenges.
In this session, corporate leaders talk about the journeys their companies have taken to elevate the value of sustainable business.
Editorial Director, GreenBiz Group
Managing Director, Salterbaxter (an MSL Company)
General Counsel, Secretary & President , DSM North America
The rise of accessible, location-based VR experiences are redefining the future of entertainment, bringing consumers closer to characters and unimaginable places than ever before.
At the forefront of this movement is award-winning immersive entertainment company, The VOID, whose mission is to create truly engaging experiences that take people to new worlds beyond reality. By combining virtual adventures with physical environments and full sensory effects to conjure up a level of realism, fun, and interaction, The VOID is living up to promise of VR like never before. In this session, join Curtis Hickman, professional illusionist turned location-based experience pioneer and co-founder of The VOID as he discusses the magic behind The VOID and the importance of next generation storytelling.
Co-founder & Chief Creative Officer , The VOID
Digital Out of Home (DOOH) delivers high-impact, human-scale messaging integrated into the physical world, without many of the ad quality and brand safety issues that plague online, mobile, and social media. Yet despite advancements in the medium, the channel has remained siloed from the rest of the digital buy. In this session, Ari Buchalter, CEO of Intersection, will discuss the challenges that have thwarted true programmatic execution in DOOH and solutions that can open up new programmatic possibilities for the medium.
The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media - purchasing behavior you should keep in mind and the future of social ad placement.
In a world fueled by connection, community and culture, consumers want more than a transaction, they’re demanding deeper relationships with brands. This power shift comes at a time when people are inundated with more choice and more information, while what they seek is value and purpose. Layer on brand curators (i.e. Amazon) acting as filters or guarantors of brands and what we have is a ‘New Loyalty’ model. Join BuzzFeed and Wavemaker as they unveil insights and research on the ‘The New Loyalty Paradigm’.
How did a tiny island nation in Micronesia just win the top honors at Cannes? By combining big agency creativity and the power of the United Nations to drive an ad campaign that causes real engagement and makes a difference in the environment.
Founder, The Blue S.O.S.
President & CEO, Nucleus Marketing Solutions
Her Excellency Mrs.Tulik Beck
Ambassador for Oceans and Seas, Palau
Only 6% of us advertisers’ TV and digital campaigns are fully integrated. As a result, advertisers plan their TV buys using outdated panel information about a possible target audience rather than the powerful data they’re already collected on their customers. Until now. Learn how advertisers can now plan, action and measure a fully integrated TV and digital strategy leveraging their most valuable asset, first-party data.
Blockchain, Bitcoin, Distributed Ledger, what does it all mean? And more importantly, why does it matter to consumers? This keynote will be your crash course to everything blockchain, by one of the most prolific VCs in the space today. Bill Tai has been a VC for over two decades, and took dozens of companies public. An early adopter of blockchain, Bill backed top projects including BitFury, one of the biggest Bitcoin mining company in the world, and co-founded the Necker Island Blockchain Summit with Sir Richard Branson.
The last 12 months have seen progressive movements challenge toxic masculinity, correct inequality and empower women. These critical cultural conversations have been able to elicit real change in the workplace and society at large. And naturally, brands have used this tension as a platform to participate. From State Street's Fearless Girl through to Burger King's search for its Burger Queen, the 'year of the woman' has seen courageous creative that's made a genuine impact.
So where does that leave male-targeted brands? How has this movement shaped their presence and how do they best tell their stories today? Or should they just lay low until it's safe to come outside? What if the message is one the world needs more than ever?
Today scale is a given but, in an era of digital disruption – from the way consumers select and make online purchase decisions, to the data being used to target buyers – accuracy and quality matter. The call for quality data is sweeping the fast-changing world of programmatic, as marketers are starting to focus less on quantity and more on quality data. Explore key challenges, opportunities, and the impact of accuracy on ROI.
VP, Data Solutions, Lotame
Founder & CEO, Lotame
Wynne Leung Kim
Head of Audience Strategy & Data Platform, IBM
Founder , Silver Lake Digital
Manager, Data Business Development, Hearst Magazines Digital Media
Leading chief revenue officers join together to discuss the importance of creating content that benefits the readers and users, and how finding the balance to both inspire and inform is the key to successfully monetising.
Stories challenge what's possible by taking listeners to a world without boundaries. The new era of storytelling takes this even further with all-encompassing XR. Brands are using XR to merge together the physical and digital worlds to tell the most meaningful and engaging stories possible. This panel will examine how the latest Mixed and Augmented Reality technologies, and innovative new advertising formats, are helping brands tell their stories in novel ways - by immersing their user in the action.
More than ever, companies and brands are engaging in corporate social responsibility initiatives and financially supporting a vast array of charitable organizations that as a result, could also provide traditional employee engagement opportunities (volunteering, mentoring, fundraising, etc.). Across the industry, there are plenty of content creators and storytellers who are able to help craft a narrative by leveraging in house capabilities to make serious and often-neglected issues a consistent part of the conversation.
Executive Director, Endeavor Foundation
Director of Cultural Engagement, Everytown for Gun Safety
Assistant Director of Integrated Marketing Partnerships, UNICEF USA
In 2017 The Atlantic launched the platform “Question Your Answers” to encourage audiences to challenge their certainties. The centerpiece was a wildly successful short film starring Michael K. Williams. This year, HBO partnered with The Atlantic to vastly expand the platform with a series of short films, the first featuring Jeffrey Wright pondering the question: “Should I be scared?” The Atlantic, HBO, and Wieden+Kennedy will detail the collaboration and how partners can find natural synergies.
Publisher and Chief Revenue Officer, The Atlantic
Creative Director, Wieden+Kennedy New York
Vice President, Brand and Product Marketing, HBO
In an era of cord cutting and declining viewership, TV networks are reducing advertisements to improve viewer user experience. Several broadcasters have vowed to cut advertising, and execs will need to get creative with targeting viewers and building sustainable models for ad-supported storytelling. As ad fatigue grows how will networks and subscription-based platforms evolve the ad experience, meet user expectations, and create sustainable profitability? How can brands leverage video by engaging audiences in smarter ways?
Executive Vice President, Head of Innovation, Zenith Media
Senior Vice President, Media Solutions and Innovation, Nielsen
Executive Vice President, 20th Television
“If you are not paying for it, you are the product.” Consumers are fed up with how centralized publishers are handling their personal data, and tens of millions are migrating to decentralized platforms on the blockchain. What is decentralized advertising and why is it 600x more effective than traditional ad buys? Hear from the experts. In this session, Lin Dai, co-founder and CEO of TAPnetwork.io will showcase real world examples of major brands using blockchain to build 1-on-1 campaigns and relationships with consumers.
Modern neuroscience has furthered our understanding of the different ways in which human individuals think. What does this mean for our understanding of what it means to be human? How will we augment our minds, our empathy and our creativity through artificial means in the future? How might we collaborate with artificial entities to boost our intelligence?
While the rise of mobile has disrupted the consumption habits of millennials and Gen Z, some content is still enjoyed best on a big screen. Most sports fans still want to watch their favorite teams live at the event or on TV, and want mobile offerings that complement those experiences. Hear from Snap’s VP of Content, Nick Bell, about how Snapchat is becoming the platform that has figured out how to work with every major player in the sports landscape, and takeaways from the 2018 Olympics, the World Cup and other major moments.
VP, Content, Snap Inc.
EVP of Digital Media, NBA
Chief Content Officer, Overtime
Director Marketing Services, FIFA
In our current over-connected social climate, consumers are savvier than ever of looming advertisements, forcing marketers to step up their game to deliver content that is engaging, entertaining and adding value and creating experiences--not disrupting. But to edge their way into the lives of this overexposed audience, it is essential that the brand user experience remain seamless across platforms, creating a unified aesthetic and heightened entertainment value. This approach must be at once cohesive and striking.
Associate Editor, Fast Company
Executive Creative Director, BBDO New York
Head of Brand Marketing, Ritual
Global Marketing Director – Smirnoff, Diageo
From small everyday choices like what to eat for breakfast to big decisions like how to renovate a kitchen, people come to Pinterest for inspiration and ideas to build their lives. But it doesn’t stop in the home.
Join Pinterest’s Meredith Guerriero alongside Honda's Jessica Fini for a deep dive into how digital has impacted the auto industry and how legacy auto brands are embracing digital trends to meet these evolved consumer needs.
US Head of Partnerships, Pinterest
Manager, Social Marketing, American Honda Motor Co., Inc.
Customers expect brands to “know me better, help me faster, delight me everywhere.” For brands to meet this high bar, they need to deliver personalized experiences across channels, in real-time. That means marketers must find and activate the best insights their data contains. In this panel session, you’ll hear from leading marketers who use cloud technology to bring their data together under one roof and get more value from it.
Global Strategy Lead, Google Cloud, Google
Head of Data & Marketing Technology, Samsung Electronics America
General Manager, Teams Line of Business, TeamSnap
Head of Digital Decisioning & Analytics, Sky UK
Culture is operating under new rules, impacting our fans and how they interact with the world - they are more active, vocal, and influential than ever before. At Viacom Velocity, Viacom’s branded content studio, we sought to understand the drivers behind these shifting dynamics. Introducing: The Culture of Proximity, a research study and documentary exploring the impact on culture when groups who existed distinctly and separately, fans, brands, celebrities and content creators, collapse into each other and behave similarly
Arguably the most powerful consumers in the economy, women control over 60% of the wealth, making them a premiere target for marketers. But with so many marketers trying to reach women, how can you stand out? What content resonates and drives curiosity? Engagement? Loyalty? Hear from the Washington Post's Brand Studio and brands on creating smart content for smart women.
Director, WP Brand Studio
Director of Strategy and Growth, Axios
The convergence of paid, owned and earned media has long been the holy grail for marketers. But adtech/martech stacks that don't talk to each other and the lack of artificial intelligence that can truly turn data into actionable insights is keeping this vision from becoming reality. The path forward is powered by AI that connects brands, consumers and all the stakeholders in between in a way that is enterprise-class, open, secure and smart. Hear how AI can connect all your media to make more marketing that people love.
Product Strategy Director, Watson Marketing and Watson Commerce, IBM
VP, Strategic Partnerships & BD, MediaMath
Millennial women are the demographic most unhappy with the state of our government. And they're marching in the streets and activating like never before. But, compared to all other demographic groups, they're also telling us they're least certain to show up and vote this November. theSkimm is determined to change that with their No Excuses campaign.
Discover the power of community activation. As a membership company, theSkimm has more than 30,000 loyal brand representatives called Skimm'bassadors. They are beta testers and megaphones for the brand and their referrals have contributed to about 20% of the company’s growth.
Political Reporter, Axios
Carly Zakin and Danielle Weisberg
Co-founders and Co-CEOs , theSkimm
While cryptocurrency has been stealing the spotlight, it is really the underlying blockchain technology and “smart contracts” that have the most transformative potential for enterprises. From payments to supplychain, Fortune 50 brands are quietly deploying pilots and investing in the future. Join Bonin Bough, award-winning marketer & co-host of CNBC’s Cleveland Hustle, in this roundtable with key players from major agencies leading the charge of blockchain innovation and see when brands will be ready to invest billions
Chief Growth Officer, Bonin Ventures
CEO, Reprise, IPG
CRO, Omnicom Media Group
Chief Digital Officer, Meredith Corporation
We now have access to biotechnology that allow us to change and enhance our bodies. How might the workforce of the future be dependent on these additions or adaptations? How is disability being re-cognised as ability in the modern age? What are the creative ways in which humans can build new senses or additional organs? How might these interventions radically transform our relationship with our morphology and identity?
Content is king. Matched with the power of data, brands are able to use content to connect with consumers by leveraging social movements in real-time. This requires an evolution from campaigns to an “always-on” content marketing approach that keeps work fresh and relevant. For this evolution to occur and spur meaningful, memorable consumer interactions, brands must acquire a new set of data-driven skills, collaboration methods and techniques to produce creative material that addresses cultural movements as they occur.
The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?
Aditi Javeri Gokhale
CMO, Northwestern Mutual
Chief Marketing Officer, Outdoor Advertising Association of America
Chief Marketing Officer, Norton Consumer Business
Chief Marketing Officer, GE Ventures
Today’s consumer is faced with a multitude of choices across the board from where they shop
and dine, to how they watch content. All with preferences changing and evolving at high speed. Brands in turn are racing to capture and express the latest trends to meet the needs of the new generation. In this session, Tastemade and Subway will explore how they are leveraging consumer trends and insights to drive innovation in new ways including global food innovation pipeline and points of cultural connection.
The World Federation of Advertisers (WFA) hosts a group of global client leaders to address some of the biggest threats to a sustainable advertising ecosystem.
Speakers include Benjamin Jankowski, Group Head Global Media, Mastercard, Rob Dreblow, Global Head of Marketing Services, WFA. More to follow soon.
Global Head of Marketing Services, World Federation of Advertisers
Join us for a fireside chat with James Fallows as we discuss the economic reinvention taking place in towns across America. We’ll also explore how Google is partnering with local organizations and using its products and people to help Americans without technical backgrounds or college degrees find jobs and succeed in today’s workplace.
Vice President, Grow with Google, Google
Author of “Our Towns” and national correspondent for The Atlantic
Ads and artist. Brands and music. Same goals. Different agendas. No longer is music just a possession. Music is an experience. Music is an interaction online. Music is part of life events through various technologies and captures 35.5 hours of one’s time per week. The question arises how do brands use music and why don’t brands use music more? Find out.
Agencies have all too often operated in silos, with TV and digital being planned and placed independently. The results of this are often mixed because the data and assumptions that drove those campaigns just weren’t accurate.
See how easy it has become to plan cross-screen campaigns with the right data, so we as an industry can break down those silos and deliver the accuracy and transparency that clients demand.
Chief Digital Officer, Horizon Media
President, a4 Media
EVP of Audience Science, Viacom
IAB Tech Lab recently revealed its Blockchain Working Group’s program to demonstrate the application and value of blockchain technology for digital advertising. Ad Ledger is a nonprofit research and development consortium charged with implementing global technical standards and solutions for the blockchain advertising industries. Hear from the Ad Tech companies at the forefront of these initiatives, and learn how blockchain will bring transparency and accountability back to the industry, and ultimately reshape advertising.
Diverse thinking has the power to challenge culture. How does deviance, defiance or difference help to re-engineer society? How can we hack culture to highlight the importance of diversity? How do these new ways of thinking create new opportunities?
From when to fight and when to agree it's not going to work, innovation and emerging brand lines are changing as quickly as consumer’s tastes change. This session will look at how brands approach bringing new products into the marketplace, and when to know it's time to retire an old product.
It’s all about location right? Data location that is. The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audience. Where is the line in the sand? When does this opportunity become creepy? How do consumers feel about Big Brother? This panel will explore location data, best practices, and the feedback from consumers and brands alike.
Chief Marketing Officer, GroundTruth
Chief Product Officer, OUTFRONT Media
Head of Programmatic Partnerships, Place Exchange
There’s no question that The Washington Post is on a hot streak. With three consecutive years of growth and profitability-- something few media companies these days can claim-- it’s clear The Post’s approach is paying off for both readers and brands. Chief Revenue Officer Jed Hartman pulls back the curtain on his monetization strategy, delving into what’s working and what’s to come from WP Brand Studio, the ad-tech Research, Experimentation and Development (RED) group, and more.
What happens when a group of motivated, passionate leaders join together in an open source movement to prevent senseless gun deaths? This was the challenge when a group of industry execs wanted to find a non-political, common ground approach to positively impact one of the most controversial issues of our time: the culture of gun terrorism. The result was the Gun Safety Alliance (GSA), a "coalition of the willing” of business leaders and concerned citizens who have come together to prevent unnecessary gun deaths in America. Join Founding Members of the Gun Safety Alliance (Carolyn Everson, Kristin Lemkau, Ross Martin,Shelly Palmer and Steven Wolfe Pereira) as they share how the movement has grown and progress to date, inspiring you to become involved in this issue of national importance. GSA will also discuss their latest initiative in partnership with the Ad Council and Droga 5 called "End Family Fire”. Droga 5’s Founder & Creative Chairman David Droga and the Ad Council will reveal the insights behind the campaign leaving you inspired to take action. The industry has done it before—whether it has been to change opinions on second hand smoke, or wearing seatbelts, or the dangers of texting and driving—let’s see what can be done to change behavior and perceptions about gun safety in this country. We need everyone’s ideas and talents and skills. Don’t miss this closing event at Advertising Week.
VP, Global Marketing Solutions, Facebook
Founder & Creative Chairman, Droga5
CMO, JPMorgan Chase
CEO, The Palmer Group
Steven Wolfe Pereira
Chief Marketing and Communications Officer, Quantcast
As creative/advertising professionals, we have the opportunity to change the world in unique and innovative ways. We have all of the tools under our belts and it’s about time we put our superpowers to work. The initiation is always the hardest part – so let’s start in our own backyard. We’ll be talking to key figures and brands in the New York City area that are leading the way in creating communities of the future through storytelling, creativity, and fresh opportunities.
President & Founder, Situation
Media Circle Global Lead, ConsenSys
Vice President of Corporate Social Responsibility, NBCUniversal Cable Entertainment
Seismic shifts in the responsibility of the CMO and within the very nature of advertising and marketing itself, are transforming our industry’s landscape. With those shifts come challenges, competitors and opportunities. The marketing function is being transformed by a shift to Customer Experience (CX) and CMO’s will need new skills and capabilities in order to re-win their roles. With a changing definition of marketing and increased competition, many have said that agencies increase their focus on “creativity,” but that is only one of many strategic options available. The best strategies will enable agencies to the amplify the best of their DNA – capabilities that are potentially wider than just creativity.
Jack Skeels will present a summary of recent work performed with the 4A's that illuminates the ways agencies can adapt so as to engage more strategically with the brand organization, step into the C-suite, become a more dynamic partner for this new breed of CMO.
Streaming services from Spotify and Netflix have redefined the entertainment consumption habits for entire generations of consumers, but is the subscription model threatening the once sure-fire mass advertising model? Believe it or not, blockchain offers ways to connect brands to consumers of music and entertainment experiences like never before. In this fireside chat, meet celebs and rockstars who are passionate about bringing blockchain to millions of consumers, and learn how your brand can be part of the experience.
Artist, Guns N Roses, Velvet Revolver, Kings of Chaos
Which are the organisations who are already encouraging diversity of thought? How do they see this as an opportunity to create new growth opportunities, attract new talent, and generate new marketplace opportunities?
The insights and opportunities of data targeting and specification have allowed for brands and marketers to predict their consumers behaviors and interests. The insights and effectiveness of data optimization has become the core focus of organizations. From the starting point of a defined goal of ROI, brands are able to engage with consumers at each touchpoint on their path to purchase, with the intention of transactional results. This panel of “future tellers” will speak to the power they hold, the responsibilities and actions required of this power and what advances are to come.
Group President, Advertisers, Cardlytics
Meet the new generation of storytellers that are blurring the lines between entertainment and creative advertising. From concept to distribution, these brand, agency and creative pros are rewriting the script when it comes to branded film content.
Learn from these masters of brand and film as they dive into the details of their creative collaborations. Increase your branded content savvy, and learn how to leverage film to create a brand narrative that motivates customers and delivers a measurable impact.
Founder, Chief Strategy Officer, Haymaker
Marketing Director, Reef
Co-Founder and Chief Creative Officer, Pereira & O'Dell
Director of Public Affairs & Communications, American Express Canada