Named to Forbes’ 30 Under 30 in Media, Jay's “viral wisdom” videos have garnered 2+ billion views & 17+ million followers. Yet Jay is not your typical influencer. A former monk, Jay’s content addresses deeply human themes like love & relationships, passion & purpose and failure & focus. Using social media as a platform for social good, Jay’s success is due to his unique ability to connect with people. Learn Jay’s secrets to making wisdom go viral + the values & decision making behind his brand partnerships.
Award-winning Host, Filmmaker, Storyteller, and Viral Content Creator
A focus on the strategies companies are using to drive revenue growth, via advertising & beyond. Specifically:
• Innovation priorities for advertising products: What are companies doing to create a better ad experience?
• New sources of user monetization: How are publishers migrating to new/non-ad supported revenue streams?
• Role of 1st party data, personalization & privacy: How are business models adapting to drive personalization while also acknowledging user concerns regarding privacy and regulations like GDPR?
Technology, Media and Telecom Director, PwC's Strategy&
Global Brand Strategy Lead, LinkedIn
Global Vice President, Partner Solutions, Spotify
Head of Ad Product for RED, The Washington Post
The onus has fallen on corporations big and small to answer cries for social revolution. Companies have heard these cries and have made major shifts to prioritize social impact through marketing and core - resulting in action for our environment and society. How do you determine what challenges to take on as a business? And how do you do so successfully with measurable impact for the world?
In a world where we believe tech isolates people from one another and puts more distance between consumers and brands, marketers like Norwegian Cruise Lines, Lilly and others employ powerful empathy techniques to drive brand intimacy. Join OMD and this amazing group of brand leaders to learn more about how they’ve built their business by embracing the signals of change.
Men everywhere are unsure what role to play in the TimesUp and #MeToo movements. It’s a divisive discussion, even for women leading the charge. What role do men play? Why is it our responsibility as women to integrate them into the conversation? Also, what about men of color? They are no better served by this industry than women. How can we support them in their struggle? How can we be allies?
The need for open discussion by women and men has never been greater. This session will look at how we can support each other in dismantling patriarchal structures that allow for harassment and exclusion, and what must be done for people of all kinds to rise together.
It has become commonplace for brands to make headlines for mistakes that could have easily been avoided – e.g. a sales associate makes it difficult and/or uncomfortable to cancel an account. Too often, companies use data-based insights to create blanket rules that do not consider human elements. To truly serve customers, companies need to develop strategies that combine human- and machine-centered insights to create experiences that better reflect how consumers’ develop brand loyalty. In this session, the president of IRI’s Media Center of Excellence, Nishat Mehta, will share examples of various brands' successes and failures to find balance in human- and machine-centered insights.
President, IRI Media Center of Excellence, IRI Worldwide
Millennials represent the largest population cohort ever, making up almost half of the global adult population. Their credit card spending is outpacing the rest of the population and by 2029, millennials will control the largest share of disposable income in the US. Hear how Curology, Chubbies and Inkbox are creating marketing strategies specifically aimed at capturing millennial wallet share and hear how Snapchat is providing advertisers with solutions to engage this unique audience.
We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.
Editor, Ad Age
General Manager, Emodo
Chief of Customer Insight and Innovation, Foursquare
Marketing Director, North America, Facebook
Customer experience is the new battleground; and it's clear that delighting customers with hyper-relevant, authentic experiences requires new levels of collaboration across a brand's internal teams and ecosystems. How can brand leaders champion change to rewire their organizations for a customer-first mindset? The executives on our panel have led transformative initiatives for brands like Sprint, Subway and Radisson Hotel Group and will share their insights on how smarter collaboration models are driving success.
The idea of endorsement isn't new but social influencers introduce new & complex dynamics. Armed with the power to create deep & direct connections with consumers, brands are now spending millions with creators to leverage their credibility & connection. Yet fraudulent practices such as artificial inflation of metrics by purchasing fake followers & engagement are eroding trust with consumers. This conversation will cover how brands can navigate the complexities of influencer marketing & the implications for our industry.
The mature nature of both gaming and advertising in the US means the advertising opportunity within Video Games and Esports is being explored more than in practically any other market. What can we expect?
Technology, Media and Telecom Leader, PwC
Chief Revenue Officer, Twitch
SVP Global Brand Partnerships , Electronic Arts
Partnerships Director, IPG Media Lab
Head of Marketing, Cloud9 Esports, Inc.
Today’s consumers want more from brands – a lot more. They want to see values, wit, courage, and actions that create real and positive change in the world. Efficiency alone won’t cut it; they want heart and soul. So how must brands change in order to create lasting connections with them?
Join agency, academic and brand leaders as they share where the real brand-building opportunities lie in this cultural climate, and their belief that the companies that behave like human beings will win.
Executive Director, Center for Customer Insights & Lecturer in the Practice of Management, Yale School of Management
Partner, President, Venables Bell + Partners
As consumer buying behavior continues to shift, how do both traditional legacy brands and smaller startups evolve to stay relevant? Join Pinterest’s Jon Kaplan as he sits down with Mondelez’s Jason Levine to discuss how CPG brands are transforming their businesses to match the evolved needs of today's consumer.
Global Head of Partnerships, Pinterest
Chief Marketing Officer, North America, Mondelez International
In a video-first world, publishers and brands must learn how to optimize the user's viewing experience while also perfecting their advertising model in order to stay both relevant and profitable. In this workshop, Minute Media will provide best practices for achieving both while also addressing the industry's video-specific hot topics.
People are using mobile messaging to communicate with friends, family, and increasingly businesses. This provides businesses with a powerful opportunity to connect with their customers in a way that is personal and contextual, but many brands are unsure where to start. Join Stan Chudnovsky, Facebook’s VP Messenger, as he talks to industry innovators to discuss how marketers can tap into the potential of messaging to solve problems for people, and drive value for their business at every step of their customers’ journey.
VP, Messenger, Facebook
Head of Communications Strategy, Droga5
How often had you had a mail from a Professor asking for a favour? A visit? A talk? A placement? Universities have been a drain on resources rather than a resource. But the best universities are sites of practice-research, the sorts of new thinking we need. They are more than a source of labour or a millennial focus group, they can be partners. With a new relationship, both agencies and universities (and students) can benefit. In this session industry and education stakeholders look for a new model.
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Director , Young Creative Council
Executive Director, Advertising Week Europe
Head of Talent, North America, Bartle Bogle Hegarty
THE HEART OF PREVENTION: HOW CIGNA USED INFLUENCER MARKETING TO CHANGE BEHAVIOR
Americans use preventive services at about half the recommended rate, even though it’s a covered benefit with most health plans. If everyone got the preventive care they needed, the CDC estimates 100,000 lives could be saved. So how do we get people to see doctors when they’re healthy to catch & prevent problems early? Cigna engaged a group of TV doctors to help encourage Americans to see a real doctor for their annual check-up. In the campaign’s first 2 years, Cigna saw an 18% increase in annual check-ups.
Vice President of Global Branding, Cigna
SUBSCRIBE HERE: WHY INFLUENCERS FOR HASBRO ARE MORE THAN JUST ABOUT UNBOXING
Influencer marketing has just replaced Big Data as the next “it” phrase to use in all marketing presentations. Marketers are now expected to know who the next big influencer is, how to convince senior management to fund these programs and demonstrate ROI, all while delivering their business goals. From what started as a simple concept of everyday people sharing their everyday lives is now a multi-billion-dollar marketing tactic. Hear how Hasbro has embraced influencers to go beyond typical toy unboxing videos and embrace their authenticity, storytelling and creativity. Learn what to watch for when working in this space as well as how Hasbro evaluates success
In the weeks between now and when Advertising Week actually happens, a lot is going to change at our agency. That’s what we’re going to talk about. And we promise this – it won’t be stuff you already know.
Consumers are generating more demand signals than ever before. But without the right technology and expertise, brands, agencies and their partners may not be prepared to recognize and ingest the right signals, using them effectively to inform and optimize their advertising efforts. Join us and our panel to hear more about what's next in data-driven marketing and the working model of the future.
VP - Principal Analyst, Forrester Research
President & GM, Acxiom
SVP, Global Commercial & Merchant Analytics, American Express
Chief Marketing Officer & Head of Consumer Lending, Chase Auto at JPMorgan Chase & Co.
Now more than ever, publishers matter. From advancing real journalism to spotting trends, publishers have a unique connection with people that provides what every marketer needs: first-party audience insights. The publisher of the future creates a unique, consumer-centered “experience ecosystem” with content, events, advertising and more. Learn how marketers and publishers are connecting directly via insights in a candid conversation with executives from Quantcast, digital-first publishers and industry-leading CMOs.
Before brands connect with consumers, marketers need confidence that they’ve got their REAL audience and they know exactly what makes them tick.
It’s no mean feat. In the digital age where information is available on demand, consumers are increasingly fickle and constantly searching for things that matter to them, in the moments they care. By listening to these signals of intent, by ‘thinking outside of the demographic box’ and by being less distracted by their ‘perceived’ audiences, the reality of their true audience could be staring them right in the face.
Expect the unexpected as Captify’s CEO & co-founder, Dominic Joseph along with a leading brand discuss how real-time dynamic data is the gateway to their audience truth. This session is built for brand marketers and media planners challenged with creating their ultimate audience white space in competitive markets.
CEO & Co-founder, Captify
Chief Strategy Officer, iCrossing
CEO & Principal, Prohaska Consulting
This session will uncover how brands are listening to the customer in new ways, how it's informing business models, and the boldest moves they've made in the last year to drive brand and revenue returns.
We're bombarded with articles on innovation and prototyping, but what does this mean to marketers and our attempts to engage consumers? In an interactive session led by Jason Severs, Chief Design Officer and Dino Sanchez Executive Design Director of Brand at Droga5, you'll explore the ins and outs of experience design in a "learn by doing" workshop. Attendees will walk away with practical methods in low-fidelity prototyping for memorable moments that can inform and inspire your day to day creative marketing efforts.
Executive Design Director of Brand, Droga5
Isabel Martinez is the name behind @IsabelitaVirtual. An independent Creative Director based in Barcelona. Isabel started her career as a copywriter. In 2011 she joined Instagram. Two years later she became the most followed person in Spain, but she’s far from being the typical influencer. She has always preserved her identity: “I wanted to show concepts and ideas. My vision, not my life”. From that moment a series of unexpected things happened. The last one, the jump from the small screens of smartphones to the giant billboards of Times Square.
Influencer marketing is here to stay. In only a few years it has gone from small experimental budgets to being a key part in marketing strategies for local and global brands alike. Entire industries are getting transformed and companies are built from scratch on social media alone. And still it feels like we’ve just gotten started. However, as companies invest more they expect more, including assurances that impressions and engagements are real. Ad fraud has been a big topic in recent years, especially in relation to programmatic ads, and now similar questions are being asked of influencer marketing.
Solberg Audunsson, founder of Europe’s most active influencer platform Takumi, gives his insights from running over 2,000 influencer marketing campaigns with brands such as Nike, Kellogg’s and Amazon.
In this seminar Solberg dives into influencer fraud and what it means for the industry, how it can be tackled, and is joined on stage by a global brand and a local influencer to get a 360 degree view of the problem.
How can established brands remain relevant as generational attention spans continue to shrink and new technologies are developed almost daily? As brands approach significant milestones, like turning 50, what is the best response? To celebrate? To sprint past it and hope no one notices? Or to use it as an occasion to reinvent? This panel will sit down with brand leaders, each marking a half a century milestone, to discuss the challenges of weaving together past, present and future in an age of transformation and disruption.
Where do content and commerce intersect? How do great ads become great content across every platform? Consumers expect more from brands, and the tools available to marketers - data, ad innovation, technology - are more powerful than ever. What’s holding advertisers back from driving brand love and their bottom line? In this session, successful brands will share what they’re doing to achieve both through smarter data and better storytelling.
Known as the “Velvet Hammer” for her likable but tough interviewing style, Katie Couric, the pioneering first female solo news anchor, award-winning journalist, best-selling author and documentary filmmaker, proves she can do it all. Bill Koenigsberg, President, Founder & CEO of Horizon Media leads a provocative conversation with Katie to discuss the challenges of the media industry, tackle the biggest issues in divided America and learn what’s next for Katie and her new production company, Katie Couric Media.
Journalist, Podcaster, SU2C Founder and Documentary Filmmaker, Katie Couric Media
President, CEO, & Founder, Horizon Media
How we get from here to there and what we do in between is shifting before our eyes. Artificial Intelligence and Virtual Reality are quickly transforming the way we discover, plan, and book travel experiences. A sneak peek at the airport of the future suggests that a great deal of today’s pain points will be eliminated through AI, facial recognition and multi-lingual robot assistants to provide an easier and efficient experience for national and international travelers.
CEO, Fetch USA
Head of User Acquisition, Hopper
Deputy Editor, AFAR Media
VP of Marketing, Cathay Pacific Airways
It takes a village of creatives to bring personalities to iconic characters like the Pillsbury Doughboy, Sugar Bear from Golden Crisp, and the Alfac Duck. Is there a secret sauce to their success? PopIcon's Senior Editor Heather Taylor takes to the stage with Pat Giles, CCO of Danger Pigeon Studios, Keith Manzella, Creative Director at east | west marketing group, and Linda Kaplan Thaler, President of Kaplan Thaler Productions, for an exclusive look at how characters thrive in today's modern world.
Senior Writer, PopIcon
Senior Writer, PopIcon
Creative Director, east|west marketing group
Creative Director, Danger Pigeon Studios
Linda Kaplan Thaler
President, Kaplan Thaler Productions
Wayfair’s marketing data science team built a CRM from scratch, designed to be capable of fluidly integrating advertising and marketing technologies. Rather than rely on siloed data and the classical constraints of different channels, they compare all data against each other are able to focus on what really matters - lifetime value and long term relationships. Nick Dujnic of LiveIntent and Jess Jacobs of Wayfair can outline how they opened up opportunities for greater targeting, personalization and customer satisfaction.
Tired of hearing the same sugar-coated advice? These leading ladies will give it to you straight, sharing moments of failure, frustration, and the satisfaction of breaking through. Hear their hard-hitting advice and the things they learned along the way they wish they knew all along.
Among the buzziest industry trends in 2018, the concept of identity has emerged as a strategic imperative among marketers and technology vendors. The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration and execution. As such, it is becoming increasingly important for brands and marketers planning to link together disparate systems of audience insights and engagement to foster a more seamless and personalized omnichannel customer experience.
Winterberry Group LLC, Senior Managing Director
Informing young news consumers about the issues and topics that matter to them is more important than ever -- and it means learning how to produce effectively on mobile. Snapchat has been focused on providing credible news to users for years, and its news content offerings, such as NBC’s Stay Tuned and Snap’s own original series Good Luck America, reach millions of viewers daily. Hear Snap’s Claire Valoti moderate a discussion with the hosts of those shows about the future of news on mobile.
Host, Good Luck America
News Correspondant, NBC
Host, NBC’S STAY TUNED
VP, International Business Solutions, Snap Inc.
Marketing’s job is to drive demand. In today’s world, especially among Millennials and Gen Z, nothing drives demand like what we’ve long called CSR (Corporate Social Responsibility), which is typically divorced from strategic and financial drivers…when instead it should be the cornerstone of marketing.
Endeavor Global Marketing, Executive Vice President
Although still a numbers game, monetization is undoubtedly enhanced by having the right audience and the right platform. And delivering on premium content and a seamless experience can uncover a loyal viewership base – making for a stronger sell for branded content clients. Hear stories of failure and tips for success in monetizing live video.
While gamer stereotypes continue to persist, there’s a whole new generation of gamers who live to tell a different story. Gaming has hit the mainstream with 64% of the US population being gamers. Far from the predominantly male, introvert living with mom and dad, are the modern gamers. Gaming is only 11% of their leisure time -- they consume multiple hours of video, spend time with social media and engage with the gaming community both online and in real life.
Marketing Reporter, Digiday
Creator, Rooster Teeth's The Know, The Know
US Marketing Manager, OMEN by HP
VP, Strategic Brand Partnerships , Fullscreen
Senior Producer & Host, GameSpot , CBS Interactive
These are extraordinary times. Americans feel fed up, fired up, left out, checked out. How do leading brands think about responding to fast-changing cultural currents and engaging directly with sweeping social movements? Given the pitfalls, when does it make sense to take a stand and pick up the megaphone, stick to “safe” issues, or stay out of it altogether? This panel brings together a diverse range of executives who've been asking hard questions about the role of companies as agents of change.
Co-Head of Social Impact and EVP of Marketing and Communications, Propper Daley
Director of Social Impact , Spotify
Senior Vice President of Insights and Strategy | MTV, VH1, and Logo, Viacom
President of the Bank of America Charitable Foundation, Bank of America
In today’s polarizing climate, disruption has all but given way to the era of "safe creative." A sea of unmemorable content continually deepens as fearful marketers shy away from stepping anywhere near the "creative edge." However, brave marketers can capitalize now when others are retreating if they're willing to face marketing's most feared four-letter word—R.I.S.K.
No stranger to the word, Jeff Charney, CMO of Progressive, will talk about various elements of the subject, from evaluating your individual risk tolerance to managing brand risk. In this fast-paced, interactive presentation, Charney will highlight how his unique "network philosophy" and taking the right amount of creative risks led to the company's highly successful roster of creative characters and campaigns that span across both digital and broadcast mediums.
Charney will also talk about the risks associated with keeping "Flo," one of the industry's longest-running and most memorable brand icons of the twenty-first century, relevant for 10 years. From taking Flo into new environments beyond the Superstore to introducing audiences to her extended family, every step included some level of risk. The calculated bets paid off as Flo successfully evolved from an advertising character to a pop culture icon over the last decade.
Charney’s talk will challenge your thinking and provide tangible insights that apply to anyone, regardless of whether you’re a copywriter, creative director or chief marketing officer. But it won’t be for the faint of heart—so buckle up!
Chief Marketing Officer, Progressive Insurance
Knowing whether a consumer was exposed to your ad is a first step, but it’s not the last. To truly understand influence, marketers need to start thinking in four dimensions. Join IAS to explore the benefits of moving beyond viewable impressions to a focus on time-based metrics (e.g., time-in-view) and how this shift can help influence consumers and grow the ROI of your digital investment.
CEO, Integral Ad Science
Director, Media Sciences, MullenLowe Mediahub
Brands are no longer defined by their products or offerings, instead they are judged upon their communication with their consumers. They must differentiate themselves across a consumer’s lifecycle and this must be done on a level of high quality. The difficulty behind achieving this engagement is the fact our data is siloed in adtech and martech systems. It is inevitable that these systems will converge. This panel will explain the promises that this future of convergence holds.
VP Operations, New York Interconnect
Data driven storytelling and real time content creation processes require custom production systems uniquely tailored towards the specifics of the idea, proprietary software development, hardware configuration, a deep understanding of video craftsmanship, creative technology and sometimes custom syndication partnerships. Meet some of the world’s leading production minds that are leading the charge on these unchartered waters.
Just a few years ago, in TV, radio, print and out of home, marketers could engage millions with a handful of visual assets. Yet survival in digital advertising requires countless variation. Brands are caught off guard and creative agencies alone can’t cut it. Join TRIBE Founder Jules Lund as he highlights the fastest growing creative solution on the planet… You.
This panel will discuss the value of a celebrity to the marketing of a brand and share honest accounts on the right and wrong ways to identify well-suited celebrities for your brand, how to maximize the value of the relationship, and when to cut ties.
CEO and Co-Founder, Spotted
Senior Writer, Vanity Fair
Senior Vice President, Marsh & McLennan
VP of Digital Transformation & Strategy, SharkNinja
Clinical Professor of Marketing Entrepreneurship and Innovation, NYU Stern School of Business
This is a period of uncertainty for advertising agencies. In order to survive agencies must evolve and distinguish themselves from others. What does the future look like? Will agencies cease to exist or take on a new form? Join this panel of leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies.
Senior Vice President, Co-Lead of Client Relations, PAN Communications
Founder and CEO, Code and Theory
President, Epsilon and Conversant
People Based Marketing has become a generic term that it is clouding the media space with misconceptions and misrepresentations. In this session, we uncover what is wrong with the space and dive into the truth of marketing to real people. Leaders who work closely with the M1 platform, will discuss the misconceptions, the reality and the future. Come see how M1 is changing marketing as we know it.
VP of Product - Targeting, Oath
SVP, Head of Insights, M1
Chairman, Dentsu Aegis Network Media, USA
Consumers today rely on streaming services to binge watch their favorite shows on Hulu, follow the latest creator on YouTube, listen to music and podcasts on Spotify, and even catch the game live. Panelists discuss the new world of video – for advertisers and viewers alike – driven by the influence of streaming services.
Founder and CEO, AmpLive
SVP, Global Demand Operations, SpotX
Delightful. Beloved. Iconic. Brand mascots have forged emotional connections between consumers and products for decades. As brands seek new ways to deepen engagement with consumers, there is an exceptional untapped opportunity to expand the role of mascots. In a world that demands business serve a purpose beyond profits, mascots can unlock the potential for meaningful connections by championing an authentic, business-aligned social issue. These icons can become the new ambassadors for social good, leveraging their celebrity and their brand's power to drive positive change.
Carol Cone, one of world's foremost practitioners of social purpose, tells a dynamic story about one mascot's unexpected and highly impactful journey from sales-duck to social robot and companion for children with cancer -- and how today's leading brands can harness a mascot's fame for sustained business and social impact.
Publishers and brands are itching to jump into esports and capitalize on the industry's growing interest and audience following, but are unclear on the best way to do so given esport fans' unconventional consumption and engagement trends. Minute Media's panel features perspectives from the forefront of the industry - publishers, teams, leagues and agencies - that have successfully and authentically connected brands to fans.
Head of Partnership , Activation Blizzard Esports Leagues
Chief Revenue Officer at DreamHack AB, Dreamhack
It’s a question we’re all asking ourselves—in this current political landscape, does the burden to uphold environmental values fall on the shoulders of brands? Coming off the back of the unveiling at Davos of ABI’s promise to be powered 100% by renewable electricity in 2018 as well as their new symbol, ABI and its agency partner JKR will explore this topic, answering how brands’ corporate social responsibility agendas need to radically innovate in order to actually take on climate change, including specific ways that creatives can join forces with heavyweight brands to amplify and drive environmental initiatives.
Executive Creative Director, Jones Knowles Ritchie
Marketers are relying more on data-driven strategies and risk losing sight of their brand’s narrative. This session will explore the impact of storytelling and share the keys to creating a memorable, authentic brand story that drives growth and loyalty for years to come. OneMain Financial CMO, Kim Wijkstrom, will reveal how embracing storytelling to launch his company’s first brand campaign in its 100-year history has impacted its brand perception.
SVP & Chief Marketing Officer, OneMain Financial
Patty and Jay H. Baker Professor of Marketing , The Wharton School at the University of Pennsylvania
Chief Marketing Officer, Celebrity Cruises
Join MiQ as they uncover the truth behind Marketing Intelligence.
2:15 PM UNLOCK THE VALUE OF DATA WITH MARKETING INTELLIGENCE
Marketers are massively undervalued, but they hold the key to driving growth. CMOS who match data and insights with customer demands deliver successful business outcomes. Yet, only 13% if businesses feel their current data solutions work. In this keynote, you’ll learn how to connect the data dots and uncover the potential of Marketing Intelligence.
2:30 PM IS THE CMO THE NEW CEO? WHY MARKETING SHOULD BE THE CENTER OF YOUR BUSINESS?
Marketers’ unique connection to the needs and desires of customers is set to be every brand’s key competitive advantage in a globalized economy with increasing competition and a swelling number of data points. So imagine if the marketing department is the place to go to influence business strategy, not just be told how to execute it. In this session, we’ll discuss how marketers’ access and understanding of customer data can fuel more innovative and strategic business strategies to drive company growth.
Chief Marketing Officer, MiQ
3:15 PM THE KNOWLEDGE GAP: TRUE MARKETING INTELLIGENCE IS FUELED BY MORE THAN JUST AI
As the amount of data marketers have access to has exploded, so has the difficulty in turning that data into useful insights and action. It’s tempting for marketers to think they can hand over data analysis and insight generation to machines, but AI must be handled with care. It can do many things well, but not everything. Marketers still need an additional layer of expertise to convert their customer data into marketing intelligence. This is where Human Intelligence comes in. In this session, we'll discuss how brands are using AI, where it falls short, and why it's still necessary to apply human intelligence to make the most of AI and drive business outcomes for marketers.
Head of Digital, Initiative
EVP, Chief Digital & Innovation Officer, Universal McCann
Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.
Platforms today need to deliver on the experience, from customizing content and features across devices and a range of payment plans. On top of this, fans are becoming an active part of the experience, interacting with hosts and offering opinions in the comments thread. Today’s OTT players are reimagining what it means to be a platform.
Senior Director of Product, OpenX
Executive Vice President of Distribution Partnerships, Viacom
Head of OTT/CTV Advertising Sales, Sinclair Broadcast Group
Senior Vice President, Digital Audience Measurement , Nielsen
VP, Entertainment and Oath Studios, Oath
Every day, over 400 million worldwide tap and swipe through Instagram Stories to get closer to the things they love, which includes content from brands and businesses. The rapid evolution of the way people create, share and consume content has made way for a new creative, vertical canvas that is both playful and effective. Join Jim Squires, Head of Instagram Business, as he talks to some of the most innovative storytellers on this exciting and impactful format.
With the advent of machine learning and other technological advances, there are more mobile data analytics and measurement solutions available to marketers today than ever before. And yet, finding a way to match up these disparate data points into a coherent marketing strategy is quite the challenge. With so many tools on offer, the range is baffling. Which should you invest your faith (and budget) in? Which metrics really matter?
In this session, hear from leading marketers from on how they connect the dots to produce world class marketing strategies, powered by mobile data.
Join the FTC, NAD, and brand advertising lawyers to learn the latest rules of the road governing influencer marketing. Hear about recent FTC and NAD cases and guidance involving influencers and brands, and learn about trends in the regulation of influencer marketing.
Senior Attorney, Division of Advertising Practices, Federal Trade Commission (FTC)
Director, National Advertising Division, Advertising Self-Regulatory Council
Accenture Interactive has seemingly come from nowhere to be the largest digital marketing agency in the world (with annual revenues of $6.5B according to Ad Age). It continues to make waves as it further encroaches on agencies’ turf with new offerings like its Programmatic Services digital ad-buying group. What are the secrets behind this success? Join Lara O'Reilly, Media & Marketing Reporter, WSJ, as she takes a peek under the hood of Accenture Interactive in a candid, one-on-one conversation with CEO, Brian Whipple.
CEO, Accenture Interactive
Media and Marketing Reporter, The Wall Street Journal
Award-winning filmmaker Robert Rodriguez, STX Entertainment Co-Presidents of VR & Immersive Content Andy Vick and Rick Rey and Racer Max explore this and more in conversation as they discuss THE LIMIT, STX’s new live-action, short-form virtual reality film from Rodriguez. “The Limit” stars Michelle Rodriguez as she plays a genetically-enhanced weapon of mass destruction hell-bent on destroying the covert agency that created her. The film, co-written by Racer Max, is an original concept built from the ground-up as a native VR experience, and is being produced in a new cinematic VR format that bridges the gap between traditional widescreen and 360-degree video.
Co President, VR & Immersive Content , STX Entertainment
Racer Max Rodriguez
co-writer, THE LIMIT
Co President, VR & Immersive Content , STX Entertainment
Director, Writer, Producer, THE LIMIT
The Finserv sector is being buffeted by a fintech revolution. According to McKinsey, 60% of global bank profits are at risk as non-bank challengers target origination and sales. But as the first wave of disruption subsides, it’s clear the winners are not just the ‘first to market’ but the ‘first to brand’.
Incumbents have a legacy brand edge. According to ‘The World Fintech Report’, produced by Capgemini and LinkedIn shows incumbent brands have an 13% trust advantage. But as challengers seek to unbundle customer relationships, how defensible is this position?
We bring together a head-to-head debate to look at how both incumbents and challenger brands are responding to this through their marketing.
As consumers continue their move to apps, there is a golden opportunity for bridge the gap between the programmatic expertise that was formed in the age of desktop with innovative mobile-first strategies, to create app-first ad experiences that produce better engagement, higher ROI for advertisers and maximum monetization for developers.
VP, Mobile Business Development, OpenX
General Manager of Media and Growth Channels, MediaMath
Senior Director Platform and Programmatic Operations, Pandora
Disruption in the media landscape will continue as new technologies emerge and America diversifies. Hear from CEOs as they discuss how they lead their companies through change and define long term strategies for growth while remaining true to their audience and brand.
Chief Executive Officer, Univision Communications Inc.
In a world where follower counts were the north star of influencer reach, industry voices are now calling for accountability in metrics. This leaves marketers wondering how to create influencer campaigns that truly have measurable and meaningful impact. This panel will delve into how brands can tap into the rich relationships digital creators have with engaged consumers in ways that are both accountable and effective.
Build winning brands requires capturing attention and cultural relevance, so creativity must always come first. But it doesn’t come easy. From new agency and sponsorship models to a more agile and risk-taking approach to innovation, join Marcel Marcondes, U.S. CMO of Anheuser-Busch to learn about his approach to building a culture where creativity leads the way for driving growth.
Entertainment & Media Correspondent, CNBC
In a world where there is a power hose of data and insights, how has that allowed marketers to be brave and challenge conventions to drive business growth? Have data and insights enabled marketers to take creative risks, bust pre-conceived myths and lead change?
Chief Executive, The Marketing Society
Senior Vice President, Media and Guest Engagement, Target
83% of people globally believe that brands have the power to make the world a better place. Purpose is good for the brand, good for business, and provides competitive advantage. The role of marketing and its impact has shifted dramatically, never has it been more important, more exciting, and more accountable. As Priceless enters its third decade, hear from Raja Rajamannar, Mastercard Chief Marketing and Communications Officer, on how the brand seeks to inspire a movement and remind people to pursue their purpose and passion to Start Something Priceless.
Chief Marketing & Communications Officer, Mastercard
How new platforms are growing the sports business and tech industry.
IN CONVERSATION WITH COMMISSIONER EMERITUS DAVID STERN
A one-on-one keynote discussion with NBA Commissioner Emeritus David Stern and Shelly Palmer Host, Shelly Palmer Digital Living.
CEO, The Palmer Group
Commissioner Emeritus, NBA
LIKE KRYPTONITE OR GOLD? HOW WILL BRANDS TREAT NEWLY ALLOWED US-WIDE SPORTS GAMBLING
On May 14, 2018, the lives of American sport bettors changed forever. The United States Supreme Court ruled that the Federal law prohibiting sporting betting in most jurisdictions was unconstitutional. The decision set off a whirlwind of activity in dozens of states to go through the process of legalizing sports betting.
So, what does this $25+ billion jolt to the gaming industry mean to brands? Are there lessons to be learned from the success of fantasy football, Texas Hold ‘em, and e-gaming? Do brands treat sports gambling like kryptonite or gold?
CEO, Black Diamond Global Advisors LLC
Artificial and virtual reality have allowed for an escape from the everyday world - enabling consumers to enter a stimulated environment defined by a brand or marketer. As the backend technology advances, these realities will become part of our everyday. Join these panelists as we prepare to say goodbye to life as we know it.
Staff Writer, The Drum
Head of Brand Studio, Microsoft Advertising
Managing Director, Deloitte Consulting
Chief Business Officer, RYOT Studio
“Purpose” is a familiar concept in marketing circles but among consumers, the demand for purpose-driven brands has never been greater. The challenge for brands today is to connect in a way consumers find genuinely compelling, meaningful and valuable. Hear how these leaders build trust in an era of cynicism, create diverse connections despite a trend toward political tribalism and divisiveness, reimagine the role of marketing to build platform brands that inspire social change – and drive breakthrough results.
President, Canada & Chief Creative Officer, Global Brands , J. Walter Thompson
Global Chief Marketing Officer, Ancestry
VP, Programming; Executive Producer , Shed Media & Who Do You Think You Are?
Henry Louis Gates Jr.
Alphonse Fletcher University Professor and Director of the Hutchins Center for African and African American Research, Harvard University
How can brands move at the speed of mom? How can marketing and customer experience leaders design experiences, products, solutions, and content that is built for Moms?
Get Moms to help.
Big data is a powerful tool, but moms are too complex to be captured by an algorithm. Traditional research can be slow, in-actionable, and costly. June Cleaver Is Dead will demonstrate how an agile insight practice gets to the “why” that Big Data misses by leveraging Thick Data; qualitative insights with a human touch. We’ll demonstrate how an agile insight practice can flex and inform the entire process of innovation, ideation, testing, learning, and scaling. One that addresses the emotional and functional needs of modern moms, amplifies and guides big data, and drives your business.
Head of Partnership, June Cleaver is Dead
President and Founder of JCID, WONGDOODY
Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that search behavior are expanding and evolving. This panel will discuss the current capabilities of search and the best methods to understand and measure your customer search behavior.
Chief Content Officer, eMarketer
Head of Market Development, Pinterest
CEO & Co-founder, Captify
Head of Evangelism, Bing, Microsoft
Senior Vice President, Analytics Solutions, Neustar
Just a few years ago, in TV, radio, print and out of home, advertisers could engage millions with a handful of visual assets.
Yet survival in digital advertising requires countless variation.
Brands are caught off guard and existing creative solutions fall short; Creative Agencies are set up for high quality, low volume production assets while Stock Image libraries deliver the very antithesis of personalization.
So what’s the solution?
Join TV and radio host, Jules Lund for a highly dynamic session, jam-packed with case studies of brands who’ve discovered the fastest growing creative solution on the planet.
When it comes to tackling business and cultural issues, global firm Sid Lee breaks the mold with its unique strategic approach and multidisciplinary team and capabilities. At the core of the agency’s philosophy and greatest successes is its focus on developing work that enhances the human experience. Hear from agency leaders as they discuss Sid Lee’s cutting-edge model and their belief that truly understanding what drives people always leads to the best solutions and outcomes.
SVP Strategy, Partner, Sid Lee
Global Executive Creative Director, Partner, Sid Lee
Nicolas Van Erum
Managing Partner , Sid Lee
Architect, Partner, Sid Lee Architecture
Architect, Partner, Sid Lee Architecture
Taking risks can be hard, especially for brands that strive to make every marketing dollar count. And in a world where every dollar is precious, are marketers supposed to focus on short-term sales or building a brand? But even in times where budgets are tight, organizations can all benefit from opening up to new ideas, whether it’s a new way to reach buyers, media channel or campaign measurement approach.
In this session, join two leaders at Kraft Heinz as they reveal how a data-driven approach that has allowed the brand to be both cost-effective open to taking risks. Backed by chronicle of their time working with big brands including Kraft Mac and Cheese, Oscar Mayer hot dogs and the iconic Heinz ketchup, they will disclose actionable advice on how to really test, learn and reap the rewards. Because now more than ever, effective marketing takes its a pinch of creativity, curiosity and a healthy does of courage.
Sr. Direct Client Partnerships, Oracle Data Cloud
VP of Media and Marketing Services, Kraft Heinz Company
Michelle St. Jacques
Head of U.S. Brand and R&D, The Kraft Heinz Company
Gain new insights and varying perspectives about how imperative it is that brands get involved and act in the interest of their employees, the communities and consumers they serve to help alleviate America’s opioid epidemic. This discussion is sponsored by the National Opioid Action Coalition (NOAC) founded by WPP, iHeartMedia and FMG to bring public, private and pop culture sectors together to unite against the greatest public health threat this generation has faced. An astounding 42,000 people died of opioid overdose in 2017. Listen, learn and consider your brand’s role in reducing stigma to remove barriers and spur efforts in prevention, treatment and recovery. What is your brand citizenship strategy?
The presentation and fireside chat, moderated by Jun Group's VP of Marketing Adam Cohen Aslatei, will dive into the exciting new way Fortune 500 brands are engaging their audiences in-game,
Guava Juice, a.k.a. Roi Fabito, is a Youtube sensation, with over 12 million subscribers. His infectious personality and massive fanbase have made him a magnet for endorsement deals, including a toy line at Target. In this intimate and candid conversation, Guava will explain why he extended his brand into mobile games, and the benefits of reaching consumers in this highly engaging, lean-forward environment. The conversation will be framed around larger findings proving that mobile games deliver a much more receptive audience than any other form of media.
VP of Marketing, Jun Group
Roi Fabito “Guava Juice”
Teen Influencer and Youtube Star
Artificial Intelligence is a serious topic – it’s revolutionizing businesses across every industry, including advertising. But that doesn’t mean we can’t have some fun with it! So, come down to the first-ever AI Game Show, where we’ll challenge an esteemed group of industry experts to put techno babble to the side and use layman’s terms to dispel the myths of AI. Learn how AI will benefit the advertising industry and its clients all in a fun, inclusive format.
Global Marketing Lead, AI, Xaxis
VP, Audience and Automated Sale, FOX Networks Group
Global Media Supervisor, MediaCOm
Managing Partner, Platform Innovation, Wavemaker
For years, Digiday has used its collective experience in the industry to chart what is in and what is out in the industry. Now, we bring in and out live to Advertising Week New York. Join a Digiday editor and three top executives from different brand verticals as we go through a rapid-fire round of some of the most wired and tired concepts, phrases and trends in the industry. For each, executives will have to tell us whether they think it’s “in” or its “out” -- and defend their choice.
Rich Business Messaging upgrades SMS with branding, rich media and analytics that lead to better consumer engagement. With RBM, businesses can bring branded, interactive mobile experiences, right to the default messaging app. By 2020, 86% of smartphones will be RBM-enabled. Join a Google expert to learn about the future of messaging and how major brands like Subway and Booking.com are already using this technology to reach their customers.
Global Head, Business Development, Google’s Messaging-as-a-Platform (MaaP) Business, Google
The creative cultures we pride have led to inequities, exclusive fraternal types of interacting and, at worst, the misuse or abuse of power. Underneath that is a rich array of people and practices that are driving much needed change. These changes are leading not only to new ways of interacting and working, but also an evolved leadership bench who are the next in line successors taking over our industry.
SVP of Talent Engagement and Inclusion, 4A's
To deliver on advertising’s promise of content, experiences, and discounts that delight, brands must navigate a growing number of devices to reach the customer. With gated identity graphs, regional differences and misaligned expectations it’s all too easy to go astray. It is only with the advent of an open, enterprise-class identity solution, that we will be poised to connect across all touchpoints and put the consumer first. A universal ID will deliver better ad experiences and drive results for marketers.
General Manager, Audiences, MediaMath
VP, Global Business Development, MediaMath
Senior Director, Data Platform Product Management, ESPN
Join Tom Burrell, Denise Pendleton and Jimmy Smith for a premiere screening and Q&A for "Burrell: Advertising Revolution".
“Burrell: Advertising Revolution” is a one-hour documentary about Tom Burrell and the award-winning advertising he and his team of “Advertising Architects” created that recognized the importance of the Black Consumer Market to corporate America for the first time. Up until the 60s, there were no black images in network advertising. The corporate world simply ignored the African American market. The documentary includes interviews with the original team of Copywriters, Account Managers, Art Directors, Jingle Writers and Music Producers. We showcase the exciting ads, commercials, and music performed by artists such as Gladys Knight, Peabo Bryson, Sinbad, Michael Jordan, New Edition, Cameo, En Vogue, Raphael Saadiq, and Ray Parker Jr. for companies such as McDonald’s, Coca-Cola, Ford,….
Filmmaker, President, Baby Boomers Unite, Inc.
Chairman, CEO, CCO, Amusement Park
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