Samsung Ads Leadership Breakfast: How Consumers Are Really Watching TV … What this Means for Marketers
Consumers are designing their own ideal media mixes as they seamlessly shift between cable TV, OTT, streaming video on their mobile devices, accessing social media and other types of content from their smart TVs, and more. While the industry may view the issue as “linear vs. OTT,” it’s not that simple.
Head of Marketing and Analytics, Samsung Ads
SVP, US Head of Investment, Carat Media
Media Director, Connected TV Lead, Modi
The Girl’s Lounge, powered by The Female Quotient, is the largest communities of women in business who believe in the power of equality in the workplace. Collaborating and connecting on a global scale, they’re activating change within conferences, companies, and college campuses. Please join us in The Girls’ Lounge @ Advertising Week on October 1 and 2!
Gen Z is more complex than an “it’s complicated” relationship status on Facebook. In this can’t-miss session,
you’ll hear all about debunked myths marketers operate under when it comes to catching some Zs. And you’ll discover the fine-grain habits, preferences, needs and challenges of Gen Zers from A-list expert, Alex Gallagher, CMO of UNiDAYS, the world’s leading Student Affinity Network. Whether you’re an agency, brand or CEO, you’ll leave this presentation with the tools and insights you need to craft the right Gen Z strategy to make a lasting impact with an audience who is already becoming more influential than millennials and wields $143 billion in spending power.
Intersectionality is both a lens for seeing the world of oppression, and a tool for eradicating it. It's not a new concept, but has become part of recent mainstream conversation thanks to the high-profile impact felt by the Women's March, March for Our Lives, and TimesUp (to name a few).
In this session, women doing the work will discuss the importance of intersectionality in activism and the workplace, as well as share successes and failures, all in the spirit of pushing real change, for women of all kinds.
You have probably heard various tips on how to get streamers to discover your product or content and enjoy it, as well as how to use Twitch to build interest. What are creators looking for from you? And what has Twitch created to ensure brands have the tools to reach creators and their viewers. Join Zohaib Ali, Head of Product for Ads, as he walks through how to build relationships with influencers as well as various features Twitch offers to help brands connect with creators and their communities.
This session will go into detail on what the tools are, how is brand safety being considered, and what can brands expect for the future.
An ad served to a disengaged person is a waste of time and inventory. Don't make that mistake. Instead, meet the new breed of publishers built to deliver winning outcomes for brands with the power of a highly engaged audience. Steve Bagdasarian, GM of Publishers Clearing House Media, moderates a panel of leading publishers to discuss how engagement guides their approach to content, user experience, and monetization from the ground up. The panel will offer brands insight into the emerging best practices for harnessing and measuring engaged audiences to cut down on waste and supercharge campaign performance.
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. To kick off The Power of Audio Summit at Advertising Week, NPR CMO Meg Goldthwaite sits down with Tom Webster (Edison Research) and Anna Bager (IAB) to discuss the latest developments in consumer behavior around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.
From leveraging mobile data to visual detection on out of home screens, programmatic to real time ad serving the level of innovation in out of home today is staggering. Key stakeholders in the Out of Home industry discuss new technologies and capabilities designed to increase marketers’ ROI.
Managing Partner Los Angeles Office and Chair, Advertising & Digital Media Industry Group, Michelman & Robinson
Advertising agencies. The people behind-the-scenes working to sell us things.
But what happens when these storytellers come together to fight for the greater good? What if we told you in the last year, these agencies have helped millions of people get the information they need to sign up for affordable healthcare? Or gave hundreds of students across the U.S. a voice and platform to speak out against issues like climate change, gun reform and equality?
Hear how creativity can come together to service the greater good.
Founder/Creative Director, Barton F. Graf 9000
Chief Strategy and Growth Officer, Lippincott
Chief Brand Officer, JP Morgan Chase
The fixation with six-second video is permeating the digital media ecosystem, leaving brand marketers, agencies, publishers and content creators alike vulnerable to the bandwagon of the industry’s newest shiny toy on the shelf. While overcoming users’ short attention spans is essential for marketers to succeed, is the six-second video the answer? Join leaders in video advertising to discuss this latest trend, share tips to deliver brand engagement, and uncover what drives real success.
The agency and client relationship is one of the most critical ingredients to creating great work that drives business results.
We will hear from client and agency Dynamic Duos who will share “behind the scenes” secrets about what it really takes to build strong partnerships. What are their principles of leadership? How do they create high performing teams? How do they resolve conflict? How do they measure success? Join us to learn from stories of their personal triumphs...and failures!!
VP, Head of Product and Customer Experience, TaxAct
Chief Client Officer, VaynerMedia
Chief Creative Officer, YMedia Labs
Worldwide CEO, FCB
Senior Vice President – Chief Marketing Officer, The Clorox Company
Privacy and transparency are the buzzwords of 2018 in the aftermath of GDPR. The standards within this sphere have been elevated and marketers must now adjust to adhere to these rules. How can you maintain ROI while respecting new legislations? This panel will explain the repercussions and outcomes to come.
Chief Product Officer, Captify
President of Data and Strategy, Zenith
Claudio Flores Thomas
Associate VP , LEXIA Insights & Solutions
With the accelerated growth of smart speakers, voice activation, and podcasts, how will your brand engage an audience in this audio-first era? In this session, hear about audio technology innovation, and results from the latest data science studies that encourage a 1:1 connection and broader audio strategy. Gain best practices on how to connect with your audiences in this paradigm shift to audio. Learn different strategies of how the most impactful way to connect is to be heard, not seen in this evolving, multifaceted world.
VP Ad Innovation Strategy, Pandora Media Inc.
In one year, Gen Z will surpass Millennials, making up an estimated 32 percent of the global population. This seismic generational shift is already impacting the ways in which companies market to this new generation raised in the digital age. Gen Z expert Jonah Stillman, who served as a consultant to the NFL’s Minnesota Vikings last year to help them better understand and connect with this generation, brings his own perspective to the stage and will discuss some of the traits common among Gen Z that companies need to know to succeed in this new era.
We’re living in the age of transparency which has seeped far beyond contract negotiations and open pricing, to boardrooms meetings and hallway conversations. The #MeToo movement and the responding “Time’s Up” campaign have no doubt made great strides in the field of gender parity, but are we also witnessing the emergence of a change in how leaders show up?
Reporter, Wall Street Journal
Founder, CEO & Coach
Adrienne R. Lofton
Global Brand Builder | Strategist | Creator (Former SVP, Global Brand Management Under Armour)
Gen-Z is the most outspoken generation – forcing brands and corporations to reassess their values and marketing initiatives. Storytelling takes on another form, shaping cultural narratives and enabling individuals to take a stance and join the dialect. This panel of experts will address how to speak to this audience, how to produce stories for them and attract them to your brand message.
Senior Reporter ‑ Creative, The Drum
Digital has never before been so accessible. More platform and vendor options are available and marketers are getting increasingly empowered with knowledge and guidance on how to make the most of their investments. The democratization of digital has broken down barriers for small businesses. And because sophisticated SMB marketers know digital is not only where their customers are but where their competition is, they are embracing it like never before.
Most companies are SMBs. In fact, 99% of companies in the US have fewer than 200 employees. Small businesses play a critical role in our economy. More than half of job creation is created by small businesses. When digital tools are more accessible and inexpensive for SMBs democratization serves as a larger mission of improving the world’s access to economic opportunity.
As small businesses aim to grow they are increasingly investing in digital. LinkedIn has conducted extensive research to discover the characteristics that might transform a SMB’s growth trajectory. LinkedIn’s research has had a deep influence on how it is reshaping its advertising platform to be more attractive to SMBs, specifically pivoting towards an empowered customer business model.
Head of LinkedIn’s Global Online Sales, LinkedIn
Join this session to learn how IBM's full suite of offerings allow you to bring AdTech and MarTech together. In this session, you will learn about the components of technology stack that are required to deliver great experiences for your customers.
Product Strategy Director, Watson Marketing and Watson Commerce, IBM
Fundamentally, marketing hasn’t changed. We’re still trying to get consumers to pay attention, care about our brands and products, and buy from us. But the world around us has utterly transformed.Texts, posts, pins, snaps, stories, streams. Binge-watching on more channels than we can count. We have less of our consumers’ time, and that time is increasingly elusive. Still, they expect you to know them: what they like, what they have, what they want, how they shop, what they stand for. We’ll discuss a new path forward.
SVP, Head of Marketing, Epsilon and Conversant
When you have bad data—or don’t trust data—the result is often wasted ad spend. That’s why clients need greater visibility into measurement and accurate insight into campaign performance. Channel KPIs traditionally provided clients perspective to make their decisions, but that time has passed. Today, clients must focus on KPIs that align results to customer experience. This session will address how clients can use customer KPIs to obtain accurate measurement and attribution, and fuel future decisioning.
SVP Strategic Consulting, Epsilon and Conversant
Podcasts are more popular than ever before. How will the entry of major digital audio platforms like Google, Pandora and Spotify affect the way this medium continues to scale? Top platforms gather to discuss how the podcast distribution ecosystem is diversifying and what that means for the future of the medium.
It’s a fact of working life—sometimes the most thought-out, careful and organized feats don’t always go according to plan. When it comes to marketing campaigns with so many moving parts and the fickle world of social media, this can be especially true. How a marketer emerges from missteps and mistakes can massively influence future success and opportunity. This panel of marketers will have a frank discussion about attitudes around failure, how to pivot when you sense things are going awry and provide practical advice for those at any stage of their career on recovering from a failure.
What are we really paying for with advertising budgets, if not for a brief moment of consumers' time?
A brief research highlight on the state of consumer attention followed by a panel discussion among senior executives from brand advertising, creative agency and publishing organizations for best practices in capturing and retaining consumer attention in an increasingly fragmented and noisy media environment.
Chief Strategy Officer, AcuityAds
Chief Creative Officer, BBDO Atlanta
Vice President, Media and Sponsorships, Prudential
In this engaging talk and master class interaction, Seth will help you see that marketing is fundamentally different now, and we get a chance to market with people, not at them, that we can obsess about the smallest viable audience, and most of all, in his words, "we can do work that matters for people who care." Not to be missed...
President and CEO, Promotional Products Association International (PPAI)
Technology has caught up with our imaginations, creating data with every swipe, search and download. Our industry now faces a critical inflection point - either ensure all this new data is used ethically to enhance customer experiences and improve marketing capabilities, or risk a number of unfortunate outcomes. The only way to future-proof your data strategy and your organization is by operationalizing data ethics - deliberating between what you can technically do with data and what you should do with data.
VP, Global Chief Data Ethics Officer and Public Policy Executive Governance, Protection, Privacy, LiveRamp
The rules of brand marketing have changed. Traditional advertising formulas anchored around TV have declining ROI, while mobile screens are dominating consumers’ time. But how do you make your mark in this fragmented and ever-evolving landscape? Join Harry Kargman, founder and CEO of Kargo, as he leads another riveting conversation with distinguished marketing moguls and uncovers their secrets to building a brand in our mobile-first world.
The audio revolution is having an impact across platforms, devices, and content and, as a result, audio is gaining more weight in marketing strategies. Marketers are now asking all the same questions that they did with digital in the early 2000s: How do I strategize for it? Who are the influencers? How to I track it? How to I measure it?
Join an in-depth conversation with select C-suite executives who are breaking the sound barrier.
There is no “one size fits all” when it comes to consumers being digitally savvy. What's their order of digital adoption? Which generations are more interactively driven? How do direct-to-consumer brands play a role in this process? Hulu’s Head of Research, Julie DeTraglia, will take a dive into the consumer’s digital path to understand the range of digital fluency outside of the constructs of age. Following, a panel of industry experts will discuss creating engaging products designed for the new direct brand economy
VP and Head Of Research, Hulu
Director, Entertainment Marketing, Lyft
Airbnb. LinkedIn. Lyft. These are all great examples of multisided platforms that connect a buy side with a sell side. Despite disruption across the industry, the simple brief that connects buy- and sell-side stakeholders has escaped transformation. So how are marketers and agencies better connecting with publishers on a “smarter brief”? Come listen to industry executives discuss some of today’s cutting-edge tools and techniques that are helping both sides engage the right audiences and drive better business outcomes.
Steven Wolfe Pereira
Chief Marketing and Communications Officer, Quantcast
Founder & CEO, MikMak
Chief Digital Officer, Pier 1 Imports
Chief Strategy Officer, Wunderman
Senior Vice President of Sales, News Corp
Women are influencers for both messages produced and the buying power they command. IRI, the ANA and Kellogg’s have teamed up for the #SeeHer initiative to provide sales measurement for TV campaigns and show the purchase impact and return on ad spend for CPG advertisers. IRI’s data assessment, together with gender equality measurement (GEM™) ad and program scores, measure the sales impact of higher GEM scores.
SVP, Omni-Channel Media, IRI
Director of Marketing - Special K, Kellogg Company
CEO, The Female Quotient and Creator of The Girls’ Lounge
As the programmatic ecosystem continues to consolidate smaller businesses need to stop bickering and cooperate or face extinction. Auction games in RTB need to end and a common ID needs to scale. These two changes can elevate programmatic to the next level. The only question is how do we get there?
SVP, Marketplace Innovation, Magna Global
In recent years, there has been a mass migration of media dollars to trading desks as advertising agencies expand their offering and brands bring media execution in-house. The move to trading desks is largely a cost-efficiency move on the part of brands who also seek greater volume and convenience. However, brands and advertisers are often times sacrificing performance, accuracy and overall advertising effectiveness with this move. And advertisers are now demanding improved control and transparency as they review and reset contracts and business models to achieve desired objectives. At the same time, agency trading desks still dominate programmatic, but many struggle with innovation and differentiation from other agencies. This has left the advertising industry with some critical unanswered questions about the long-term value of trading desks and how to best use them, which will be addressed in this panel.
SVP, Product and Engineering, Valassis Digital
Hear how BARK’s CMO made the jump from banking to “barking” and how he is helping build the company’s real relationship with dog parents nationwide. This interactive session will touch on the strategies and tactics that work (or don’t work) at growth companies, and tips and tricks for making your own career leap.
In this talk, we explore the evolution of celebrity power and business. Celebrities have always had value to marketers if properly used. We’ll discuss the evolution and power of the celebrity brand and how to maximize that power in today’s world.
Inundated with a constant stream of media throughout the day, consumers are identifying with a more authentic message from brands and content that connects on an emotional level. Discover the strategies and execution that make audio advertising effective and the research behind them.
President and CEO, National Public Media
Sr. Manager Corporate Communications, Capital One
Video consumption is on the rise and remains the most powerful way engage consumers. So it’s no surprise that brands are taking the reins in concepting, developing and distributing it themselves. What makes feed-first video that stands out in the crowd? By tapping into, or creating, cultural moments, and nurturing real time conversation, brands can make direct connections with audiences who want to see what’s happening AND increase relevance among consumers.
VP of US Client Services, Twitter
Sr. Director of Digital, Anheuser-Busch
Media Manager, Toyota Motor North America
Artist & Brand Management is a connector between celebrity talent and brands at the highest levels. The panel will share the value of authenticity between celebrity talent and the brands they work with and what goes on behind the scenes in a Commercial Agency. Adrian Grenier and his agent, Lori Sale, partner and Co-Founder of Artist and Brand Management will share their personal stories of how they got to where they are today. They will explore the reasons behind why partnering your business with celebrity talent can be extremely beneficial for your company
Actor, Filmmaker, Entrepreneur and Philanthropist
Partner and Co-Founder, Artist and Brand Management
Head of Brand, Chief Creative, Realtor.com
Uniform, clear and reliable quality standards have emerged in digital advertising to guide every player in identifying partners worthy of investment and trust. This panel session will discuss the industry-wide standards taking shape today and their initial impact, other quality initiatives on the horizon, and how brands and publishers can lean on these standards to choose quality.
Chief Revenue Officer, OpenX
VP Programmatic & Data Strategy, Business Insider
President and CEO, Trustworthy Accountability Group
Brands have a responsibility to be inclusive in not only their marketing but also in their design elements. We all know it’s much easier to target a general demographic with a broader reach, but successful brands design for today’s consumer and are mindful of diversity and inclusion. They recognize that the modern definition of diversity and inclusion means much more than just race or gender; it encompasses age, sexual orientation, mothers, those with disabilities, and so much
Master Designer for Innovation and Product Development, Hallmark Cards Inc.
Principal – Interior Design Director, POPULOUS
What are memes – and what do they reflect about culture, in terms of how we communicate and co-create? In this session, learn the rules of the road from the meme masters at Reddit and creativity experts at Grey. Learn how brands must be increasingly flexible and take cues from the meme space to inform content beyond their original marketing plans. Get inspired by a meme culture predicated on transparency and authenticity to advance your brands.
Advertisers are demanding greater media quality. They want inventory that’s viewable, fraud-free, and brand-safe. Learn how publishers are tackling media quality challenges from the supply side to ensure that their advertisers get the safest and highest quality inventory. We’ll use fresh data from our latest media quality report to contextualize the conversation and explore how publishers can play a key role in addressing industry-wide media quality challenges.
Chief Marketing Officer, Integral Ad Science
Vice President, Media Operations, VICE
Join a discussion with top leaders across Marketing, Media and Technology who are leading the charge in disruption and innovation. The group will dive in to how we connect with audiences today and tomorrow, and the biggest challenges and opportunities they face on a daily basis.
Chief Marketing Officer, AT&T Advertising and Analytics
Founder, Bobbi Brown Cosmetics, Beauty Evolution
Global President, Advertising & Allies Agencies, McCann
Chief Strategy Officer, Publicis Groupe & CEO, Publicis New York, Publicis NY
The arrival of smart speakers created a radical shift in the way we utilize technology, dramatically influencing listening habits among consumers and music fans. Now that voice activation is here to stay, it’s critical for marketers to elevate the way they engage consumers, and pioneer meaningful ways to be heard. Join industry experts as we explore the future of consumer engagement through this rapidly growing technology.
Executive Vice President of Digital Strategy, Universal Music Group
The average view duration for an in-feed social video ad is less than 3 seconds. Every moment matters so the stakes are high for every frame. A video is a series of creative decisions -- choices of things, people, color, text, music, sentiment, pacing -- and you need to know how every detail impacts performance. VidMob CEO, Alex Collmer, and Amazon Web Services Head of Worldwide Business Development for AdTech, Dmitri Tchikatilov, will share a jargon-free playbook on how to do this.
As consumers seek greater interaction and engagement with content, video has proven an invaluable strategic component for both publishers and marketers. While programmatic is estimated to account for 85% of US digital ad spend by next year, questions about quality, brand safety and technological capabilities remain strong for programmatic video. Learn how players across the digital supply chain are accessing the full potential of programmatic video by unlocking new revenue streams and employing innovative strategies.
CMO & Head of Publisher Development, US, PubMatic
This panel will explore both negative and positive impacts of Artificial Intelligence as it relates to D&I. In a time where there’s emphasis on Inclusion, as well as advances in AI, the opportunity (or downfall) lies in this convergence. It is up to us to co-create an optimistic future vs. perpetuating the biases that already exist in our systems. Our panelists will discuss while the unintended consequences of machine learning is amplifying bias, there’s opportunity to make extraordinary gains in D&I.
Associate Professor of Media, Culture, and Communication, NYU
VP, FutureX Labs , Moxie
Creative Director, Second Story, SapientRazorfish
From six-second vertical to pre-roll, from live to docu-social, video is not just growing, its evolving. Video has become the center of digital experiences for consumers. As viewers readily move between screens and platforms, how does a marketer become a meaningful part of that journey – not just another voice among the noise? This panel will explore how marketers can build video ad strategies that start with a user-centric approach and how to work with vendors across the video supply chain to measure their true impact?
VP of Global Solutions and Marketing, Xaxis
VP, Demand, Roku
Associate Media Director, MediaCom
VP, Client Services, The Trade Desk
In the age of the connected consumer, delivering personalized messages has become essential to creating brand moments that resonate. From the momentum of addressable TV to the evolution of digital advertising, the shift to the personal has put a spotlight on data—and the foundational role of trust and transparency. Join Nielsen’s Megan Clarken and Peter Bradbury, along with other leading industry voices, for a discussion on navigating the way forward and balancing transparency and innovation in data-driven advertising.
President, Watch , Nielsen
EVP, National Media Client Services, Nielsen
For over 30 years, Jeff Goodby has headed up one of the most widely versatile creative shops around. He somehow traces his success back to vandalism in his childhood. See how, and find out why he believes the future of advertising depends upon a sense of fun, a heritage of treehouses, and why being naughty will be a critical part of your so-called career.
Co-Chairman & Partner, Goodby, Silverstein & Partners
When we asked Gen Z girls about their associations with STEM-related jobs, they said they weren’t cool, diverse, or smart…and just “not for them.” So how do we break stereotypes and fix our gender-imbalanced pipeline? Today’s leading tech companies – Microsoft, IBM, Google, GE, Verizon—have joined the Ad Council on a new ‘SheCanSTEM’ campaign to inspire more female talent for tomorrow’s industries. Come learn how you can help play a role.
Chief Campaign Development Officer, The Ad Council
Corporate VP, Brand, Advertising and Research, Microsoft
Co-Chief Creative Officer, McCann New York
Step behind the curtain of programmatic supply-side planning for connected TV and OTT and learn how to plan for unique reach in a fragmented cross-screen streaming world. As budgets are divided across multiple executions, how can media buyers and planners ensure that they will get the most bang for their buck when it comes to video? Join SpotX, Coca-Cola, Universal McCann, and The Trade Desk to learn how to collaborate with the key players in the planning process to achieve maximum results.
VP, Brand Partnerships, SpotX
Connections Investment Performance, Coca-Cola North America
Where, when and how we shop has changed and - as a result - marketers must adapt to the new reality of commerce. Join us as we host a half-day of learning, discussion, and expert guidance on how to leverage commerce marketing to win in an ever-changing retail landscape.
1:00 PM WHERE CONTENT MEETS COMMERCE
This panel discussion will disset challenges in making the transformation to deliver a fully contextualized, multi-channel customer experience, that delivers consistent, relevant and engaging content to drive purchases.
VP of Advertising, eBay North America, eBay
In this session, Anne Frisbie, InMobi’s SVP of Global Programmatic & Brand, discusses the distinct differences presented by mobile in-app advertising, why video and programmatic represent the way forward for mobile and ways to make in-app advertising truly better and smarter.
SVP of Global Programmatic & Brand, InMobi
Overwhelmed by endless streams of passive content, sophisticated audiences are demanding deeper, more powerful experiences. Innovative technologies enable and inspire new forms of stories, but immersion is not a property of technology it is a result of a great experience. Michael Monello, one of the original creators of The Blair Witch Project and Founder of Campfire shares secrets from over 15 years on the frontline of emerging technology and storytelling.
Consumers are very different in their wants, needs and tastes, but the constraints of traditional TV advertising have often required marketers to attempt to make one ad relevant to the masses. When it comes to video marketing strategy in this current age, companies and consumers alike can benefit from dynamic, personalized messages delivered to very specific audience segments, as well as embracing opportunities for connected TV (CTV) video.
Manager Global Marketing - Media Global Commerce, Heineken
Nadine Karp McHugh
SVP, Omni Media, L’Oréal USA
Sr. Director of Media, Conagra Brands
We now have the technology to create such vast stores of data. The biggest challenge is how businesses will use it in an efficient, customer centric way that drives the right business outcomes. This summit will join together programmers, distributors, marketers and data companies to discuss how they are tapping into data to transform their approach to targeting, measurement and management of effective advertising campaigns.
2:00 PM SUMMIT WELCOME
EVP, Charter & President, Spectrum Reach
Co-Founder and President, 605
2:00 PM PROGRAMMING PROMOTERS
With each season of television, networks put a lot of dollars behind marketing TV programming. But how effective are those marketing efforts? And as viewers consume TV content across platforms, what medium offers the best ROI? This discussion with network executives will focus on how they leverage data to better inform their programming promotion.
EVP of Audience Science, Viacom
2:45 PM THE MARKETERS ROUNDTABLE
Gone are the days when marketing plans were solely based on gut feelings or intuition. Data-driven marketing has become table stakes and in integral aspect of the planning process, from identifying customer segments to campaign measurement and attribution. Agency and brand marketers will join 605’s Ben Tatta for a discussion on best practices for leveraging data to optimize media planning.
President, Brand Solutions, Dentsu Aegis Network
3:25 PM THE STATE OF TELEVISION ADVERTISING
Consumer habits are shifting to embrace viewing content across multiple platforms, but television advertising is still the most powerful marketing channel to reach and engage people. Advertisers and brands have accepted that they need to adapt and find new ways to increase audience engagement and better pinpoint sales attribution. 605’s Kristin Dolan and Charter’s David Kline will discuss the state of television advertising and what is necessary to enable better television measurement.
Founder & Chief Executive Officer, 605
EVP, Charter & President, Spectrum Reach
Artificial Intelligence has been a buzzword in the industry for some time now. There is endless potential behind AI, but the opportunities at hand seem to be limited. Within the industry and ecosystem there is sketpeticism of how this technology truly works. This panel of experts get real about the current state of AI, its offerings and what the future looks like.
CMO & Strategy Officer, AI Media Group
SVP Product Management and Business Intelligence, AdTheorent
SVP, Product Management, PubMatic
Vice President, Head of North America Search Sales, Microsoft
Driven by advertiser demand for greater accountability and precision, the TV industry's march towards automation is intensifying. Without it, viewers will continue to migrate away from traditional television in favor of mediums that can deliver advertising with relevant messaging and intelligent frequency. Join us as we discuss how the possibilities of advanced TV, efficiency of automation, and power of data is enabling a modern and bright future for TV advertising.
Director, Adobe Advertising Cloud TV, Adobe
President, North America, Magna
SVP, Advertising Sales, Hulu
Managing Partner, Director of Implementation, MediaCom
Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.
Director, Marketing, TVision Insights
While the automation of advertising via OTT and CTV may still be in the early stages, these viewing channels hold the potential to revolutionize the way the ad industry thinks about TV ad budgets. Consumers’ growing preference for flexible viewing has led to a significant move away from traditional TV programming, and will ultimately result in a massive shift in how brands think about spending their ad dollars. This panel will discuss the current state of CTV and what's to come in the next 12 months.
Chief Revenue Officer, OpenX
SVP, Inscape at Vizio
SVP & GM, Global Programmatic Revenue, CBS Interactive
Senior Editor, TV and Video, AdExchanger
On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets. On data ethics, release of the ARF Research Code of Ethics and a survey of ARF member companies’ efforts to comply with GDPR.
Scott McDonald, Ph.D.
President & CEO, ARF
VP, Marketing Services, Neustar, Inc.
Abhilasha (Abby) Mehta, Ph.D.
Senior Vice President, Marketing Insights & Media Analytics Executive, Bank of America
It’s no secret that brands need to play in culture to remain relevant and connect with consumers. But in today’s world, politics, political movements and tribal passions have become embedded within the culture, it’s a part of consumers’ lives – infiltrating all aspects of media. Increasingly, brands won’t win by avoiding “dreaded” political topics as they have in the past. In an age of institutional distrust, brands must stand for something.
But, just how willing are you to become potentially polarizing as a brand – and in pursuit of what agenda? We will discuss how to successfully balance brand purpose and business objectives in a world that is becoming increasingly divided. Learn how to select which cultural moments make sense to take a stand on and redefine what it really means to know your audience, because maybe – just maybe – there are things we can all believe in.
U.S. Editor, Campaign
VP, Smirnoff Global Content & Communications | Director of Brand Purpose, Diageo, Diageo
If you had asked Laura Fegley that question three years ago, the answer would’ve been a hard “no” (with an eye roll). A 20-year veteran of New York and agencies like BBH, JWT and Cliff Freeman, her entire career and adult life had been based on the idea that the center of the universe was on the coasts. But a job offer in Minneapolis that she couldn’t say no to challenged all that. Laura will report back after two years away from New York: what’s better, what’s different and how moving away from the coasts might be the boldest thing you can do.
Executive Creative Director, Colle McVoy
Gen Z is Setting New Demands for the Future of Work. It’s Time We Listen. As each have built brands with millennials and Gen Z’s at the forefront, hear from Rebecca Minkoff, Anna Blue (Girl Up), Dee Poku (WIE Network) and Jennifer DaSilva (Berlin Cameron) discuss and examine the best ways to inspire tomorrow’s leaders to push the envelopes of business and innovation, fundamentally uprooting the current workplace demands from millennials and Gen Zs in the process.
Despite the complexity of the digital supply chain, automation continues to influence process of buying and selling. As this process evolves, quality data, brand safety and delivering on the user experience are essential to keep top of mind. What does this look like in a year’s time? And how can businesses small and large benefit and optimize growth through automation?
Associate Editor, Entrepreneur.com
VP of Global Solutions and Marketing, Xaxis
SVP, Global Head of Programmatic, News Corp
Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.
Managing Dir, Strategy T Brand, The New York Times
Global Chief Creative Officer, FCB
Media Personality, President, MMK GROUP
Head of North America, Marketing Solutions, LinkedIn
Attribution is more than just a post-campaign report on “how we did.” In this eye-opening and futuristic talk, Clear Channel Outdoor’s Jeremy Flynn will reveal how the Outdoor renaissance is opening new pathways for leading brands to sync their online audiences with offline behaviors, helping advertisers tailor their messaging among new and existing customers and further delivering on consumer desires.
Vice President, Data Products and Strategy, Clear Channel Outdoor
Transitioning from an agency-led media buying model to taking partial or full control of campaigns can be daunting. However, it is not an all or nothing scenario when brands, agencies and tech partners move outside the traditional media-buying model. Uber has successfully taken programmatic in-house while also investing in technology, data talent, and an agency relationship. Come hear how Uber achieved innovative measurement around incrementality and explore the different operating models for brands to in-house technology.
SVP, Global Head of Professional Services, MediaMath
A half-day immersion program featuring the latest technologies, innovations, startups and opportunities from China.
3:20 PM PERSPECTIVES ON CHINA
Corporate Vice President , Tencent
3:45 PM ADVERTISERS ON CHINA
Corporate Vice President , Tencent
4:15 PM STARTUP PRESENTATION: FUGETECH
Join Stephen Leong, President of FugeTech as he discusses FugeTech's beginnings and workings.
4:25 PM FROM COPIED IN CHINA TO CREATED IN CHINA
In the past, China blatantly copied ideas and products from the West. Over the past decade, however, the energy and intelligence powering China’s catch-up “imitation economy” have begun to spill over into greenfield spaces not yet seen in the West. Key factors driving China’s “creation economy” include new wealth and China’s love affair with mobile technology. Today China has thousands of nimble upstarts in an ecosystem with valuations and access to capital that rivals Silicon Valley.
Founder and CEO, Withinlink
4:55 PM STARTUP CHINA: TOUCH VIRTUAL
Join Blair Lee, Founder of Touch Virtual as she discusses the company's beginnings and ways of working
Brands are demanding more and want the ability to find their specific consumers across TV networks and measure the impact this marketing has on sales. Join us to discuss how Target has partnered with NBC Universal to leverage retail insights to narrow their audience and optimize their TV buys.
Chairman, Advertising Sales and Client Partnerships, NBCUniversal
Senior Vice President, Media and Guest Engagement, Target
Jo Ling Kent
Business & Technology Correspondent, NBC News
Digital media and advertising tech investor Len Jordan brings together senior marketing executives from two major consumer brands -- Cole Haan and Starbucks, to discuss innovative creative campaigns and new, compelling customer experiences.
Managing Director, Madrona Venture Group
Chief Marketing Officer & GM Business Development, Cole Haan
Vice President, Loyalty & Partnership Marketing, Starbucks
Digital Content Next will lead marketers and publishers in a discussion on the latest news and info the industry needs to know now. Months past the the regulation deadline, what have we learned, are we compliant? DCN CEO Jason Kint will lead a conversation meant to further educate the marketplace, detail deeper implications with privacy issues, and solve for gaining back (or continuing) consumer trust.
In March 2018, the 3% Movement teamed with Grey to launch “The Progress Brief." This new brief template, used by every team for every assignment within the agency, made Grey the first company to include 3%-approved diversity language on an official briefing document – just as imperative as every other business objective on the brief. In addition to 3%'s efforts ensuring diverse teams work on all projects, the Progress Brief ingrains inclusion even further: now, as teams develop creative solutions, ideas would always respect and reflect the diverse world of consumers. If the work doesn’t respect human diversity, it shouldn’t advance. So, how goes the progress on The Progress Brief? In this frank fireside discussion, we explore the victories and challenges of the program thus far, and the new conversations sparked across the agency by this new brief. What are the signs that it’s working? Was there pushback? Is it possible to make diversity an element of every creative idea? How might the approach change to align everyone involved – strategists, creatives, clients – to ensure everyone is moving forward together? And is this an approach the industry can adapt and adopt? Progress depends on it.
Our industry is evolving at a rapid pace, but platforms are only as powerful as the data behind them. As advertisers and publishers race the competition across optimization, transparency and brand safety, access to quality data is more important than ever. As a result, the relationship between supply and demand has never been more complex yet so closely aligned. In this session, leading advertisers and publishers unite to share their perspectives and discuss how successful companies are adapting and making data work for them
Diversity efforts within organizations are often driven from the top and are frequently focused on recruitment – but securing diverse talent is only the beginning of the D&I journey. True inclusion is what keeps diverse talent engaged and motivated, and we must look a few levels down to see the true impact of an ongoing commitment to both sides of the D&I coin.
Chief Communications Officer, HP
Senior Planner, Edelman
Writer, Director and Ambassador of Free The Bid, Free The Bid
Pressure on privacy and the use of data requires businesses to rethink how they provide meaningful messaging to their current and potential customers. Consumers still expect relevancy and immediacy in a digital first world.
From Mid-town Manhattan to the Midwest, Cary Tilds will present key insights and lessons learned on her journey getting closer to the automotive customer.
TV isn’t dead. Consumers are watching more TV than ever before, and they’re watching it in the living room. But they are cutting the cord in record numbers, in favor of direct-to-consumer services that provide more choice and flexibility. For advertisers, this means more ways to connect with on-demand, on the go audiences through a medium that bridges the best of TV and digital. In this panel, experts will discuss how they’re leveraging data to reach audiences in the living room, and defining and measuring the success.
VP, Head of Advertising Platforms, Hulu
Women account for $7 trillion in spending and make or influence 85% of all consumer purchases. With that power, women are demanding that brands understand and speak to them in a way that demonstrates they understand who they are. Hear from female marketers who know a thing or two about about marketing to the modern, genz woman and how they are using platforms like Snapchat to effectively communicate and grow their business.
Global Head of Consumer Insights, Snap Inc.
In spite of passion, promises and pledges, diversity in marketing and media is elusive. The industry remains homogeneous, even as the global consumer population grows increasingly rich and complex. A small but mighty group of marketers, agencies, media companies and industry organizations have vowed to change this reality through action and measurement.
President and CEO , She Runs It
Chief Talent Officer, Leo Burnett
Senior Director, Global Advisory Services, Diversity Best Practices
Global Group Creative Director, Twitter
Steven Wolfe Pereira
Chief Marketing and Communications Officer, Quantcast
This is an age of an empowered consumer and viewer who are glued to their devices. It is an incredible opportunity for marketers if they are able to reach these individuals on a personalized level. However, there are many questions that come into play here. How and where do you reach them? How do you execute your content technically and valuably? How do you shift to multiple devices? How do you ensure the viewer is enjoying their experience? This panel will debate these topics and more as they discuss the future of video.
SVP of TV and Programmatic, Nielsen Catalina Solutions
Brand and entertainment. Nailing the perfect balance between the two is tenuous, but when you get it right, you emotionally fuse your brand to your audience. And there’s no better way to deepen that connection than through music. During their session, Butch Spyridon, CEO, Nashville Convention & Visitors Corporation; John Godsey, VML CCO, NA; and Anthony “Chusy” Haney- Jardine, Sundance award-winning filmmaker, will share how they broke tourism marketing norms and found that nirvana.
Singer & Songwriter
Co-Chief Creative Officer, NA, VML
President & CEO, Nashville Convention & Visitors Corporation
Director, President, Plan A Films
Marketers have access to more information than ever before, yet it’s questionable just how much intelligence is being gained. Eye-opening, business-changing insights are still few and far between, just as they were in the days when the industry ran on smart people going with their guts. Join us for a conversation on how businesses can use data their data better to get the right insights, the right targeting and achieve their most pressing objectives.
President and Managing Partner, Stagwell Group
Meet the team leading the conversation in the Advanced TV Landscape! Join Samsung Ads as we celebrate with brands, agencies and industry collaborators at Samsung 837, centered in the heart of the Meatpacking District in NYC.
AW Connects with Samsung Ads will include:
● An up-close moment with Samsung Ads leadership
● Live demos in the newly minted Samsung Living Room Space
● Private access to Samsung 837 to explore interactive art installations, virtual reality, and Samsung's cutting-edge devices
● Endless bites, specialty cocktails and music straight from the DJ Booth.