From leveraging mobile data to visual detection on out of home screens, programmatic to real time ad serving the level of innovation in out of home today is staggering. Key stakeholders in the Out of Home industry discuss new technologies and capabilities designed to increase marketers’ ROI.
The agency client relationship is a special bond. Working closely together to develop campaigns that strengthen and improve consumers experiences with brands. Join this panel of brand and agency dynamic duos as they discuss nailing briefs, ways of working and personal triumphs.
Gen-Z is the most outspoken generation – forcing brands and corporations to reassess their values and marketing initiatives. Storytelling takes on another form, shaping cultural narratives and enabling individuals to take a stance and join the dialect. This panel of experts will address how to speak to this audience, how to produce stories for them and attract them to your brand message.
In recent years, there has been a mass migration of media dollars to trading desks as advertising agencies expand their offering and brands bring media execution in-house. The move to trading desks is largely a cost-efficiency move on the part of brands who also seek greater volume and convenience. However, brands and advertisers are often times sacrificing performance, accuracy and overall advertising effectiveness with this move. And advertisers are now demanding improved control and transparency as they review and reset contracts and business models to achieve desired objectives. At the same time, agency trading desks still dominate programmatic, but many struggle with innovation and differentiation from other agencies. This has left the advertising industry with some critical unanswered questions about the long-term value of trading desks and how to best use them, which will be addressed in this panel.
Making the Case for Infusing Diversity in Design
Brands have a responsibility to be inclusive in not only their marketing but also in their design elements. We all know it’s much easier to target a general demographic with a broader reach, but successful brands design for today’s consumer and are mindful of diversity and inclusion. They recognize that the modern definition of diversity and inclusion means much more than just race or gender; it encompasses age, sexual orientation, mothers, those with disabilities, and so much more. The question for designers is: How – and when – do we infuse diversity into design?
Principal – Interior Design Director, POPULOUS
Master Designer for Innovation and Product Development, Hallmark Cards Inc.
Memes are the primary language of the digital zeitgeist. And the memes we encounter are no accident – their various formats are constantly evolving in competitive content environments, and much like in biological evolution, only the most successful meme mutations survive and propagate. But what are memes, really? What do they reflect about culture, in terms of the ways we communicate and create together? Reddit is very frequently the origin of the Internet’s favorite memes; what catches fire there burns brightly across the world afterwards. And Grey is a creative agency charged with helping brand marketers create famously effective cultural impact to drive business results. Together, they'll help explain the history of memes, their cultural significance and how brands can apply that thinking and creative process to their own work. They’ll explore how content evolves online and what all of this means for brands eager to stay relevant in the competitive world of digital content.
Advertisers and publishers who approach mobile in-app advertising the same way they approached print, TV or even mobile web advertising will be unhappy with the final results. How ads are bought, what creatives work best and how end users interact with ads will all work differently in-app than they do in any another format. For example, our research has found that global mobile video ad spend grew 109% between 2016 and 2017, and programmatic video ad buying rose 238% worldwide between Q1 2017 and Q1 2018. In this session, Anne Frisbie, InMobi’s SVP of Global Programmatic & Brand, discusses the distinct differences presented by mobile in-app advertising, why video and programmatic represent the way forward for mobile and ways to make in-app advertising truly better and smarter.
SVP of Global Programmatic & Brand, InMobi
Consumers are very different in their wants, needs and tastes, but the constraints of traditional TV advertising have often required marketers to attempt to make one ad relevant to the masses. When it comes to video marketing strategy in this current age, companies and consumers alike can benefit from dynamic, personalized messages delivered to very specific audience segments, as well as embracing opportunities for connected TV (CTV) video.
Manager Global Marketing - Media Global Commerce, Heineken
Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.
On data accuracy, the highlights of research to develop a scalable tool that assesses the accuracy of commercially available 3rd party data targets. On data ethics, release of the ARF Research Code of Ethics and a survey of ARF member companies’ efforts to comply with GDPR.
Digital media and advertising tech investor Len Jordan brings together senior marketing executives from two major consumer brands -- Cole Haan and Starbucks, to discuss innovative creative campaigns and new, compelling customer experiences.
Managing Director, Madrona Venture Group
Chief Marketing Officer & GM Business Development, Cole Haan
Vice President, Loyalty & Partnership Marketing, Starbucks
Digital Content Next will lead marketers and publishers in a discussion on the latest news and info the industry needs to know now. Months past the the regulation deadline, what have we learned, are we compliant? DCN CEO Jason Kint will lead a conversation meant to further educate the marketplace, detail deeper implications with privacy issues, and solve for gaining back (or continuing) consumer trust.
Artist & Brand Management is a connector between celebrity talent and brands at the highest levels. The panel will share the value of authenticity between celebrity talent and the brands they work with and what goes on behind the scenes in a Commercial Agency. Adrian Grenier and his agent, Lori Sale, partner and Co-Founder of Artist and Brand Management will share their personal stories of how they got to where they are today. They will explore the reasons behind why partnering your business with celebrity talent can be extremely beneficial for your company
Actor, Filmmaker, Entrepreneur and Philanthropist
Partner and Co-Founder, Artist and Brand Management
Our current creative model no longer serves our reality. Breaking from the bounds of long-standing business structures, discuss how the industry can work with partners to bring new creative voices to the table, and to unleash creativity through these new systems.
Global Chief Marketing & Communication Officer, HP Inc.
Pressure on privacy and the use of data requires businesses to rethink how they provide meaningful messaging to their current and potential customers. Consumers still expect relevancy and immediacy in a digital first world.
From Mid-town Manhattan to the Midwest, Cary Tilds will present key insights and lessons learned on her journey getting closer to the automotive customer.
Brand and entertainment. Nailing the perfect balance between the two is tenuous, but when you get it right, you emotionally fuse your brand to your audience. And there’s no better way to deepen that connection than through music. During their session, Butch Spyridon, CEO, Nashville Convention & Visitors Corporation and John Godsey, VML Chief Creative Officer, NA will share how they broke tourism marketing norms and found that nirvana. They will also share a sneak peek at their second documentary for Nashville. The first, “For the Love of Music,” earned two Cannes Lions in 2014.