With rapid innovation and ever increasing fragmentation in the global media landscape, leading executives discuss the latest strategies to differentiate their brand message, and build authentic engagement with their consumers. The panel will highlight how changes in the media industry have driven the evolution of marketing and advertising. Panelists will discuss their adoption of new technologies and trends, enabling them to reimagine their brands.
Super & Platinum Delegates + By Invitation Only
Chief Brand Officer , WWE
Vice President and Chief Marketing Officer, Cricket Wireless, Cricket Wireless
The Girl’s Lounge, powered by The Female Quotient, is the largest communities of women in business who believe in the power of equality in the workplace. Collaborating and connecting on a global scale, they’re activating change within conferences, companies, and college campuses. Please join us in The Girls’ Lounge @ Advertising Week on October 1 and 2!
There are about 85 million women with children (aka “moms”) in the United States today. As a powerful bloc of consumers and household deciders, they comprise the “secret sauce” for leading companies seeking to scale up to billion-dollar ventures. But despite being a critically important demographic, modern women with children are also underestimated and misunderstood. Our panel will bring together some of the most innovative and effective business leaders in the country to discuss how brands and advertisers successfully reach women with children.
Executive Producer, Some Spider
UN Women convened the Unstereotype Alliance in 2017 to rally the global advertising industry to eradicate harmful stereotypes and use advertising as a powerful force to impact social norms.
Executive Director of UN Women, Phumzile Mlambo-Ngcuka, will lead a session alongside Unstereotype Alliance Vice Chairs, EVP Global Marketing and Head of Diversity and Inclusion at Unilever, Aline Santos, and Michael I. Roth Chairman and Chief Executive Officer, IPG.
Executive Director, UN Women
Aline Santos Farhat
EVP, Global Marketing, Unilever
Business Strategist & Cultural Changemaker, Talk to Jess
Chairman & CEO, Interpublic Group
Director – Sponsorships & Experiential Marketing, AT&T
As a recent article in CNBC said, brands are expected to double their ad spend on podcasts. Join Acast and IPG to find out why spoken audio is such a strong investment and what the opportunity could be for your brand. We'll share tips on creating the perfect podcast ad to capture a listener's full attention. We'll look at where the medium is now and how the platform will evolve with 32% of Americans having smart speakers and measurement capabilities improving daily.
US Director of Brand Patnerships, Acast
Hear personal tales of triumph from leading industry executives. This summit will share valuable insights on growing your career.
9:00 AM TRANSFORMATION ALLSTARS
This panel of C-suite leaders will take you through their rise to the top. They will discuss transformation as a key skill for business growth.
Founder, The Lighthouse Company & Psyched
Founder & CEO, Hint, Inc.
President & CEO, LiveRamp
President, Data Practice, Epsilon and Conversant
CEO, Integral Ad Science
9:45 AM BUILDING HIGH PERFORMING TEAMS WITH EMPATHY
Michael Ventura, founder & CEO of NYC based strategy and design firm Sub Rosa, will share insights into how to build high performing teams. The conversation will be grounded in Sub Rosa’s Applied Empathy methodology and how it has been leveraged by these clients to improve leadership, communication, and growth within their businesses.
Founder/CEO, Sub Rosa
10:15 AM GREENHOUSE THINKING: HOW TO CULTIVATE GROUNDSWELL INNOVATIVE THINKING FROM WITHIN
To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. While we know and understand that innovation is the currency to value creation, many organizations get stuck, they become complacent, and at times they become irrelevant. GreenHouse thinking is a mindset shift; a shift to how we approach our thinking within environments challenging current structural norms. In this session, join Chitra Anand Author of the GreenHouse Approach, Phd Candidate and former Microsoft Executive and Lisa Lischt Chief Marketing Officer, Livenation as they discuss the principles of this work and book. They will discuss 3 big bold ideas on what needs to happen within environments in order to set the foundation of true breakthrough innovation, then talk about the lessons we can learn and apply from the worlds top historians and leaders.
Head of Strategy at the Brand Unit, Google
Head of Global Marketing Solutions, Shazam
Chief Marketing Officer, Live Nation
10:45 AM GOING GLOBAL
Taking your business to global scale is both exhilarating and terrifying. Understanding and tailoring your work to match the local nuances while maintaining global efficiencies and qualities is a difficult feat requiring first hand research, time and patience. Hear leaders from around the globe on the greatest lessons they’ve learned along the way.
Chairman, Davis & Gilbert LLP
Chief Executive Officer, Duke
Founder, Gravity Road
President and Founding Partner , LEXIA Insights & Solutions
11:30 AM VIEW FROM THE TOP
The modern definition of leadership continues to evolve in today’s industry landscape. Now, the best leaders are those who look at the big picture, those who balance monetization with vision and purpose, and those who work to win over the heads, hearts and minds of their workforce. The most beloved companies inspire employees to come aboard to be a part of something greater than the bottom line, and this sustainable leadership style pays a myriad of dividends. Hear insights from the top and steps that you can take to helm your company to continued success.
It's not a matter of “if” AI is going to impact you and your business, it’s just a matter of “when” and “how”. Join us as we take you on a journey of discovery where we will explore things you need to know, skills you’ll need and valuable insights that will not just help you survive but will enable you to thrive in your ever-evolving marketing landscape.
Chief Storyteller, Watson Customer Engagement, IBM
In the world of today, standing out is not just a nice to have but the only way to survive. Through a series of award winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
New technologies unique to the smartphone are changing the way brands tell stories. From vertical stories, to messaging, to AR and VR, this evolving technology is changing how brands connect and engage with today’s consumers. Join Nada Stirratt, Facebook’s VP Global Marketing Solutions, North America, as she sits down with top marketers to discuss this evolution of modern storytelling, and the new creative strategies they’re successfully deploying to drive impact and results with today’s mobile-first consumers.
VP Global Marketing Solutions, North America, Facebook
'Retail Apocalypse' headlines have been dominating marketing and business media. One of the reasons to doubt this assumption is that human interacting will always be more important than technology. people are an essential component of any successful, future-focused retail strategy. Most predictions about the future of retail are based on present day smartphone behaviors. The smartphone is now ten years old. It’s detrimental impacts to the quality of human life are starting to become obvious. Humans are looking for the next innovation, one that demands less of their attention. Voice technology will soon start to dramatically change retail. Self driving cars hold the potential to change retail far more dramatically than smartphones. Alasdair Lloyd-Jones, CEO of SET, makes in this discovery talk a case for the importance of experience in relation to retail and how human interaction will always be part of that.
Gender inequality.. #MeToo.. Charlottesville.. LGBTQ rights.. Immigration.. Implicit bias.. Collective action on diversity from the business community matters now more than ever. Bringing together CEOs from some of the world's most influential brands, CEO Action for Diversity & Inclusion™ is helping leaders put competition aside and focus on collaboration across organizations and industries. Hear from a panel of CEOs that have come together to explore how to they are coming together to drive tangible actions and impact.
Entertainment & Media Correspondent, CNBC
Chairman & CEO, MDC Partners
President, Diageo North America
Chairman & CEO, Interpublic Group
Principal, Responsible Business Leadership; Chief Purpose Officer, PwC
Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories. Join Anheuser Busch VP of Consumer Connections, Joao Chueiri, and AEG as they discuss their evolving approach to partnerships and get inspired to go big or go home in experiential marketing.
Vice President, Consumer Connections, Anheuser-Busch
How do you win in the new game of retail? It’s about relevance, personalization, expanding your CRM and loyalty. You must communicate to your consumers based on their interests - focusing on key vertical areas, but everything is changing day to day. What isn’t changing is the concept of having to enhance the user experience in order to drive tangible business results. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. This panel speaks to the role of data and analytics in keeping up with changes in spend and the new age of retail.
Associate Editor, Entrepreneur.com
SVP, Head of Marketing, Epsilon and Conversant
Vice President, Ad Sales East, GasBuddy
Chief Communications and Brand Officer, OpenX
VP of National Advertising Partnerships, Cardlytics
The #1 issue threatening the effectiveness of mobile advertising is the poor quality of mobile data. In order to realize the true promise of mobile, marketers need a higher standard of data quality. In this workshop, Jake Moskowitz, head of the Emodo Institute, will discuss the causes, impact and remedies of widespread data inaccuracy. Attendees will develop a simple, effective 4-step strategy for ensuring better results by identifying and curating data that meets the highest quality standards.
Head of Emodo Institute, Emodo
Associate Director , Spark Foundry
Time’sUp is organizing to create a world where women of all kinds can expect safe, fair and dignified work. In this session we will hear from the women driving change across all industries to realize this vision, as well as from TimesUp/Advertising leaders specifically who will present the road map for progress in advertising. We will discuss how we build upon progress to create lasting change for our business, and look at what’s next.
Where are we getting it right, and where are we getting it wrong? This session will discuss the way forward and encourage town hall audience feedback and discussion.
TV is experiencing its most radical shift since the advent of cable. While the landscape has never been more fragmented, the possibilities have never been so promising. In the face of all these changes, advertisers are tasked to re-think the fundamentals of their TV strategy. Has TV become a digital line item? Is there enough scale and data for audience-based buys? How does OTT and Connected TV fit into the marketing mix? And perhaps most importantly, is it worth the time and effort?
Head of Sales for the East Coast, Samsung Ads
General Manager, Retention Marketing / Partner Marketing, Sling TV
SVP, Managing Partner, Integrated Investment, Universal McCann
The stories brands tell today are just as simple and human as they were back when Bill Bernbach started the Creative Revolution. The only real difference is the way we’re sharing those stories. Join Ari Weiss, Chief Creative Officer, DDB North America, as he explores what it means to be an effective modern storyteller.
Chief Creative Officer, North America, DDB
In an intent-driven world, the opportunity for marketers to lead growth for business has never been greater. Join us for a discussion on the death of the traditional funnel, the new shapes of today's dynamic consumer journeys, and the new formula for success. We’ll explore attainable steps for marketers to better assist customers throughout the journey to drive superior business outcomes.
With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” A recent consumer study by GroundTruth, however, shows that retail is actually thriving. 38% of consumers surveyed felt they spent more money in-store, while only 18% agree they spent more money when shopping online. And while the ease of online shopping has forever impacted consumer expectations around convenience and personalization, shoppers remain passionate about their favorite brands having physical stores, too—72% of respondents agreed with the statement: “I would be very disappointed if a store I shop at closes.” In this talk, GroundTruth’s VP of Marketing Insights, Sarah Ohle, will discuss the evolution of retail and will use data and research to prove the value of a visit.
Vice President, Marketing Insights, Groundtruth
If your brand is not playing in live experience you are doing something wrong. It has been proven that modern day consumers value experiences over products - these are critical components of brand engagement offering education and interaction with products. Events must be immersive, innovative and strategic based on your marketing goals. These live experiences result in a brand affinity - a loyalty from customers that they reflect on fondly. Experiences are the currency of this generation and this panel will show you how to get rich.
President, Endeavor Global Marketing
VP Strategic Solutions, Pandora
SVP Marketing and Consumer Engagement, ESPN
TV has long been a frustrating combination of essential and opaque. Lacking the addressability and data trail of digital, advertisers have had to cross their fingers, swallow hard, and tap dance around the granular value of television. We can do better. Neustar will introduce new methods of integrating addressability, transparency and identity into TV planning, buying and measurement, so marketers can have it all – reach and frequency; sight, sound, and motion; quick cumes; and real granular attribution and ROI.
Sr. Director, Product Marketing, Neustar
Successful retail brands stay relevant and grow by illustrating how their products fit into a consumers' lifestyle. They tell their brand stories through strong content and insight which drives commerce and creates lifelong customers. Hear how leading fashion, beauty and publishing brands create content that drive product sales and engage customers.
Chief Customer Officer, KWI
VP Strategy, Hatch Collection
CEO, President and Co-Founder, Namaste Technologies
As consumers become increasingly more diverse, brands and agencies are struggling to leverage diversity and inclusion as a business strategy. We need to get out of our comfort zones and change the way we think about everything.
‘Good’ is a word that is rarely used in conjunction with business and culture, but increasingly consumers around the world are demanding more of the brands they purchase. Learn how prioritizing diversity and inclusion shapes brands and agencies both internally and externally.
CEO, Canvas Worldwide
Author, Good Is the New Cool
Actor & Producer
Cofounder, Miami Ad School Global Network
One of the most important things brands need to do is also one of the hardest: balance the needs of building brand awareness while simultaneously driving business performance. As technology continues to blur the lines between upper and lower funnel tactics, brands need to figure out how best to do both. Come listen to brand marketing and publishing executives discuss how they manage the balancing act while navigating industry disruption and C-suite priorities.
Steven Wolfe Pereira
Chief Marketing and Communications Officer, Quantcast
Vice President and Chief Marketing Officer, eBay North America
Executive Vice President, Marketing & Experience, T-Mobile
EVP, Chief Marketing Officer, Petco
Chief Marketing Officer, GE Ventures
From undergoing a digital renaissance, to investing in new ways to successfully tell engaging stories, B2C brands are continuing to transform in a world of digitally savvy consumers. This panel will dive deep into how the likes of Loreal, COTY and more are evolving in order to align with conscious consumers who seek out authenticity, and how they – from legacy brands to the newcomers – are investing in innovative branded content technology that aligns with their audience’s beliefs and today’s consumption habits.
Marketing Reporter, Digiday
Vice President of Marketing, L'Oréal USA
Vice President, Communications & Public Relations, COTY
Two of the world’s leading CMOs took the stage last year to express their dissatisfaction with the current state of digital advertising, so has progress been made a year later? This fireside chat led by Tim Cadogan, CEO of OpenX, will dive deep into the current state of trust in digital advertising through the lens of the decision makers themselves. Key topics will include how CMOs are tackling quality challenges, whether progress has been made, who is doing things right and where they see the industry 12 months from now.
Chief Marketing & Communications Officer, Mastercard
Minute Media's panel will explore how bleeding-edge technology, new content platforms and interactive storytelling are evolving the relationships between brands and sports fans. In a world of overly-saturated traditional media and significant cord-cutting growth, brands are pivoting their engagement tactics to take full advantage of these emerging and ever-changing consumer habits.
Global Head of Sport, Anheuser-Busch InBev
EVP, Managing Partner, Scout Sport and Entertinament
Senior Vice President, Consulting and Sponsorship Activation , Lagardère Plus
Personalization, online reviews and ratings from experts and consumers, multi-channel engagements, roadblocks, brand advocacy, privacy, multiple touch points -- a ton of terms, a ton of concerns – but what’s really happening? The customer journey is changing for good with the lion's share of consideration happening on digital platforms. We’ll give you a totally current analysis and assessment of the impact of the new customer journey on categories such as automotive and skincare. We will tell you what factors play a role for considerers and what makes them into advocates of your brand.
MavenMagnet, a multinational big data research company, through analysis of thousands of consumer conversations, has the ability to provide the nuance and texture of qualitative research and project them on a validated, projectable scale. This panel will take the findings and insights and provide assessment of the impact on their categories and marketing strategy.
Board Member, MAVENMAGNET
Executive Vice President, Advertising Sales , GasBuddy
Global Chief Strategy Officer, MRM/McCann
The Brave Brands Luncheon provides a high-impact position in front of 200+ industry executives as they gather to kick-off the events of The Week. Industry luminaries gather to honor the bravest work of the year chosen by the elite International ANDY Awards Jurors and to celebrate the importance of our business to commerce and culture.
Pharrell Williams. Janelle Monae. Two of the ground-breaking African American artists and musicians who are featured participants in the year-long Black History is Happening Now initiative created in partnership with Spotify and SATURDAY MORNING. The Cannes-award winning team behind SATURDAY MORNING and Spotify talk about how brands can build movements that are authentic. SATURDAY MORNING also shares its mission for 2018 and beyond to give back and give away.
ECD, 72 & Sunny, Saturday Morning
Global Group Creative Director, Twitter
During this Discover Talk, you’ll have the chance to interact with A.I. Against Humanity – a proprietary machine learning interface created by Moxie. Tracy YoungLincoln, EVP of Data, Technology and Intelligence, will explain how this technology learns from user-generated content, classifies data and train models in real time. This form of humanized AI has allowed brands to mediate social media conversations and deliver more personalized, dynamic content for consumers.
How can creatives fight the good fight when they have to validate their thinking with data. Will AI add value or make creatives lives harder? In this panel we dig into the various ways data has impacted industries so we can see what we’ve learned.
Bot Developer & Product Manager, Quartz
Boston Consulting Group estimates that marketers will spend more than $25 billion on branded digital video content in 2019. As impactful digital shifts to video, agencies, media executives, and marketers recognize that crafting compelling narratives requires both deft creative skills as well as real-time audience insights. Industry executives will discuss how data can be used to inspire new storytelling strategies to engage target audiences.
The consumer journey is no longer elusive. Advanced marketing attribution has solved it. But MTA is at best a backwards-facing exercise if you can’t activate your learnings to make your optimization smarter. DMP’s are great at last click, but aren’t the integrated end-to-end system they purport to be. But what if…join Neustar to talk about what happens when your marketing intelligence and analytics platform actually goes forwards, backwards and end-to-end and learn what journey intelligence can do for your marketing.
Why have competing CMO's and CEO's come together to debate the next generation of Marketers? For nearly a year, these marketers and others have been meeting privately to craft a curriculum for the next wave of leaders, and to create a path for diverse hiring and equal opportunity.
The panelists will discuss why it is necessary to unpack modern marketing careers, and how new standards can help both marketing organizations and aspiring marketers to succeed. In addition, the panelists will invite fellow leaders to join the Marketing Standards Board in a pledge to use skills-based hiring to increase inclusion and access in marketing.
General Manager Assessments, General Assembly
Chief Marketing Officer, Bonobos
President & CEO, Nucleus Marketing Solutions
1:00pm - 2:00pm
New Retail: Adapting to Consumer Shopping Habits and Lifestyle Trends
The future of retail for cannabis will be in mainstream outlets, where consumers seek the health and wellness benefits of cannabis through value-added varieties of consumer products they already use.
2:00pm - 3:00pm
Your Neighbor, the 2018 Cannabis Consumer
The rapid growth in demand for cannabis-related products across multiple categories has been accompanied by a shattering of long-standing stereotypes of who this consumer actually is.
Join us for a panel where we will dive into the emerging consumer cannabis profiles and how their preferences are impacting not only the current players in the market but are also shaping the opportunities that lay ahead for new entrants from CPG, retail and beyond. We will also examine the central role that cannabis-focused content plays in informing and influencing the consumer.
Creative Spirit leaders share insights from year one of the highly successful inclusion program--including successes, hopes and dreams. Creative Spirit provides the opportunity for employers to be matched with individuals with intellectual and developmental disabilities with the best, most creative companies in the world. From MRM|McCann to A&E Networks to Verizon to OMD, employers and employees from around the industry and around the globe talk about their extraordinary experiences to build culture and change lives.
We live in a highly visual world, where it's oftentimes easier to visualize your style via an image than it is to describe it with words. That concept of visual discovery is even more relevant when it comes to personal style.
In this seminar, hear Bill Watkins from Pinterest and Shannon Versaggi from Lowe's discuss how visual search technology is reshaping the consumer decision journey in the home renovation and design space, while also making brands reimagine the online and in-store experience.
US Sector Lead, Pinterest
Vice President of Targeted Marketing, Lowe's
Marketers know they want to be more “data-driven,” but often the data lives in several different places, and at a large company there are a lot of cooks in the kitchen. This discussion will focus on how McDonald’s is using a single source of truth to break down silos and increase access to data for non-technical teams across every stage of the marketing planning process.
Director, Customer Data Science, McDonald's
Smart marketers understand that to unlock the true value of digital, they need to bring together data, analytics, talent, and media. Such a strategy can unlock insights and actions to continually move them closer to their desired business outcomes while improving the user experience.
So what happens when you do that… and amplify it with AI? What happens when you don’t?
In this session, hear from those who are building and running AI on behalf of marketers all over the world.
CEO, North America, Xaxis
Head of North American Sales, The Trade Desk
If you’re in a position of influence, in any context, you ARE a leader. During this session Sherilyn Shackell will share The Marketing Academy leadership philosophy discussing topics such as; why leadership is for life not just for the office how to tell your inner voice to shut the f**k up why the best leaders are cool with being vulnerable how to stop managing and start leading.
Founder & CEO, The Marketing Academy
At Nestle, the only stories worth telling are the ones that drive consumer action and influence purchase behavior. Learn how Nestle harnesses the power of their audiences to elevate their brand stories - and how Nestle USA is working to drive innovation, and results, at this 150-year old company.
Global Vice President, Client Solutions, Twitter
Vice President – Marketing/Head of Digital, Nestle USA
TV viewing is growing exponentially and the capabilities for advertisers and marketers are extremely attractive. People are no longer thinking about the screens, but about the people watching those screens. Given that there are unprecedented choices blending content and device your organization must find a way to stand out. How do you hit the target in a booming content/tech-driven landscape, and deliver results for brands along the way? This panel will help you navigate these questions.
Senior Vice President, Product Leadership, Nielsen
CTO & Co-Founder, Innovid
SVP, Chief Operating Officer, New York Interconnect (NYI)
President Advertising Sales & Marketing, Univision
“I’d rather be a pirate than join the Navy.” – Steve Jobs
The pirates of the 18th century didn’t simply rebel for rebellion’s sake: They re-wrote the rules, reinvented society and changed everything, and they did it all in the face of rising inequality, economic disruption and an uncertain future (Sound familiar?)
And as it turns out, pirates were also some of history’s earliest brand marketing mavericks.
In this session, Rob Schwartz, CEO of TBWA\Chiat\Day New York and host of The Disruptor Series podcast, sits down with author and entrepreneur Sam Conniff Allende to discuss his latest book, “Be More Pirate: Or How to Take on the World and Win,” in which he unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala Usefsi and Banksy.
TBWA has long been associated with pirate culture: breaking conventions, ignoring rules and embracing the new. We invite you to join us for a provocative conversation on how to “Be More Pirate” in work and in life.
CEO, TBWACHIATDAY, New York
Sam Conniff Allende
Entrepreneur, Author, "Be More Pirate"
As more and more non-endemic sponsors pour money into esports, brands are demanding similar metrics to their traditional sports sponsorships measurement. Brands want one consistent methodology that can be applied across their entire sponsorship portfolio to better evaluate their esports investments. This session expands on new advancements in computer vision and how it’s helping sponsors better evaluate their sponsorship initiatives in the esports arena and beyond.
General Manager, GumGum Sports
Chief Revenue Officer, Solomid Corporation
Chief Product Officer, FanAI Inc.
Vice President of Global Partnerships, Triggerfish
In the age of Amazon, drop-shipping, and smartphones, online shopping is now more convenient than ever and ecommerce continues to show signs of massive growth. That said, it is a common misconception that physical brick-and-mortar stores are in danger of disappearing. Despite the torrent of press, 90% of all commerce still happens in-store according the U.S. Census Bureau. In other words, more than 9 in 10 purchases are rung up in-person at POS stations attended by real people holding real products.
This panel will take a deep dive into the future of brick-and-mortar retail by discussing the windfalls and pitfalls that physical store locations can face in our digital world and will cover everything from location and customer experience to why retailers should embrace both and online and offline strategy. As the American Mall goes the way of the Dodo, what can retailers and marketers do to make sure that they survive and thrive?
General Manager, Uni Marketing Center, Alibaba Group Marketing
Look out on the crowded field of tech companies. They all say they have the answers. Who’s right? Who can you trust? Join us for four 30-minute sessions as we look at the key areas of Data, Identity, Platforms and Attribution. We’ll discuss the differences between 1st and 3rd party data; how personally and non-personally identifiable data are used to optimize marketing across all channels. We’ll discuss a new path forward. To take us from what’s complex to what’s easier. From expectations to measurable outcomes.
SVP, Database Solutions, Epsilon and Conversant
SVP, Product and Pricing, Epsilon and Conversant
Media Optimizer seamlessly integrates a leading DSP and DMP with your entire technology ecosystem to optimize ad spend and impact. This enables marketers to fully connect their pre- and post-purchase journeys to create the most impactful, personalized customer experiences at scale, across all channels.
Worldwide Product Marketing, Watson Marketing, IBM
Join us for a special AW edition of the AD Club's very popular "Conversation With" Series where we provide direct access and one-on-one conversations with top industry executives who are changing the way we do business. Leading these conversations, our very own influential Young Professionals, who will dive into hot topics, and then we will turn the tables and the executive will get a chance to ask what makes millennials tick today.
Assistant Brand Manager, Colgate-Palmolive
It's never been harder to earn attention: there's more content than ever, the feed moves fast, and people make viewing decisions in milliseconds. So what can brands do about it? Engineer content to create "love at first sight" - an instantaneous connection with the consumers you care most about. This talk will help you better understand how to design content for the feed through a combination of creative craft and social talent.
Join R/GA founder, chairman and CEO Bob Greenberg, along with Saneel Radia, EVP, Global Head of Consulting; Barry Wacksman, EVP Global Chief Strategy Officer; Jess Greenwood, VP, Strategy; and Ben Williams, VP Executive Creative Director, Products & Services, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.
Founder, Chairman and CEO, R/GA
SVP, Global Head of Consulting, R/GA
SVP, Strategy US, R/GA
EVP, Global Chief Strategy Officer, R/GA
VP, Executive Creative Director, Products & Services, R/GA
Hear from CEOs leading successful independent ad agencies, CEOs who also happen to be women. They will discuss the ins and outs of managing (and growing) an agency during such a disruptive time and what they do to support women within their agencies and the industry.
The living room is changing with a huge increase in connected TV (CTV) devices and experiences – currently 56% of the U.S. population is a connected TV user and that’s expected to grow through 2020. Over the course of the next several years, TV will become increasingly digital, with CTV media platforms leading the charge.
As the number of consumers watching premium, long-form video content on a TV screen increases, there are a wide range of possibilities for advertisers and marketers to connect in new and increasingly interactive formats. CTV advertising is reaching its full potential as a way for marketers to reach consumers at scale and with digital precision, in premium TV-like environments.
Learn from video experts, platforms and brands on how best to navigate the new living room -- from sound quality, to storyline, call to action, measurement and analysis – and trying to design ads for the big screen. Data collection and analysis will be critical to ensuring marketers are leveraging the power of CTV advertising effectively to drive customer engagement and ROI.
CTO & Co-Founder, Innovid
VP, Demand, Roku
Media Director, Connected TV Lead, Modi
It’s been a banner year for LGBT characters on Broadway, and advertising agency Serino Coyne helped lead the charge. Shows include the Pulitzer Prize-winning play “Angels in America,” the groundbreaking drama “The Boys in the Band,” the hilarious and heart-wrenching "Harvey Fierstein's Torch Song" and the gender-blending musical “Head Over Heels.” How did these shows reach audiences in the gay community and beyond? Broadway producers and creatives take a deep dive into how they gave these shows a big gay boost.
Features Editor, Serino Coyne
Producer, Harvey Fierstein's Torch Song on Broadway
President, Jujamcyn Theaters
Actor, SUMMER: The Donna Summer Musical, Hamilton
In today's culture we see fans of Marvel, cult-following Netflix shows, and artist groupies, but there is no greater fan following than in the world of sport. And as watching the game shifts away from the living room sofa, what's the best way to reach these avid followers? The key is to authentically reach fans and deliver custom experiences both live and in their pocket. These experts will talk audience data, quality content, and the best practices to harness the power of fans.
VP & GM, Yahoo Sports
Head of Content, Players Tribune
Everyone is trying to get closer to consumers, but convenience retailers have already secured a formidable position at the 'last mile' of the journey. This poorly-understood, $600 billion fuel and convenience store industry continues to evolve, and it has shown extraordinary resilience to disruptive market forces as the battle has moved to the 'last block'. GasBuddy's Mark Coffey will explain how convenience retailing presents an enormous opportunity for brands who wish to engage and win with today's empowered consumers.
SVP of Strategic Partnerships, GasBuddy
"International Data Corporation (IDC) estimates that by 2020, the digital universe will encompass 44 trillion gigabytes" - Many brands will and are currently trying to translate that abundance of data into consumer insights, strategic business decisions, compelling stories that move consumers and stakeholders to action. Yet many of these brands are not engaging in the refinement process that leads to a clearer view of the world around us.
In this session we will explore the key practices that establish a data information sharing ecosystem within your organization and a step guide to crafting a compelling story using data.
Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. Chief Digital Officers are working hand in hand with Chief Creative Officers bridging the gap between creativity and data. This panel of CDOs and CCOs will explain how to send the right message to your target audience and how to get there.
Head of Americas Insights for Marketing Solutions , LinkedIn
Head of Measurement Science and Insights, Pinterest
Join NCC Media as they dissect the future of TV advertising.
Senior Vice President of Product Management, Viacom
Hear from NCC Media President and CEO, Nicolle Pangis, as she kicks off the Advance Advertising Summit.
President and CEO, NCC Media
3:35PM: THE CONSUMER-DRIVEN MEDIA EXPERIENCE
At a time when consumers are exerting ever-increasing control over their media experiences, marketers need to adjust to an environment where their key audiences can simply choose not to engage. In this session, we’ll discuss smarter strategies for connecting with consumers against a backdrop of unparalleled audience choice and autonomy.
Partner & CEO North America, The & Partnership
EVP of Consumer Services, Comcast Cable
EVP & GM, NCC Media
4:05PM: BUILDING THE FRICTIONLESS TV MEDIA BUYING EXPERIENCE
Even with the explosion of data-driven offerings, there are many parts of the TV business that remain heavily manual. Join us for a discussion of the technologies and platforms that are streamlining and improving the ability of media owners and brands to transact more effectively than ever before.
Senior Vice President, Product Leadership, Nielsen
4:45PM: PROGRAMMATIC TV: THEORY VERSUS PRACTICE
Programmatic TV is one of the fastest growing areas of the media ecosystem. But with a blizzard of offerings in the space it can be tricky for marketers to find the right solution; or even to adequately evaluate competing platforms, all of which have their own definitions and metrics. Join a group of media, tech and agency execs for a discussion of the space, from today’s state-of-the-art to the capabilities of tomorrow.
Chief Strategy Officer, Video Amp
Vice President, East, NCC Media
5:20PM: SMART DATA VERSUS BIG DATA: TAMING THE FIRE HOSE
With the ad world awash in a sea of data there would seem to be no excuse for poorly targeted, needlessly aggressive ads. Yet even with all this information at marketers’ fingertips there are still way too many bad ads out there. In this panel we’ll examine how brands and agencies can make sense of the data deluge, separating the smart data from the big data and driving improved outcomes.
Co-Founder and President, 605
Chief Data Officer, NCC MEDIA
SVP, Global Demand Operations, SpotX
Chief Data Officer, NA, m/SIX
Chief Analytics Officer, Horizon Media
Now more than ever brands are demanding transparency and insight into the actual incremental sales return on their marketing investments. Modern marketers want a closer connection between marketing activities and business results. These pressures and rising expectations are paving the way for “accountable advertising platforms" to play a bigger role. Listen in on this frank conversation around how the next generation of advertising platform players will rise to the challenge.
President, Americas, Google
Senior Vice President, Media and Guest Engagement, Target
CEO, AT&T Advertising & Analytics
Advertising Editor, The Wall Street Journal
Hear from the founders, creators and makers of the luxury brands you know and love and get inspired by their creativity, learn the trends, and discover the power of collaboration.
STEVE MADDEN IN CONVERSATION
Join us for an intimate conversation with one of America’s most successful shoe designers. We’ll talk with Steve about how he built his billion dollar empire from the ground up – with grit and an innate sense for democratizing trends. Years ahead of the curve, Steve built his corporate culture like a family, recognized the value of consumer insights, and quietly embraced the importance of giving back through various non-profits that help former inmates lead productive lives. In this candid one-on-one discussion, learn Steve’s hacks for a successful life and scaling a global brand – even in the face of adversity.
Fashion Designer, Founder, Steve Madden
Founder, Moving Image & Content
HOW COMMUNITY HELPS BUILD BRANDS & THE RISE OF COLLABORATIONS
A finding from the recent Luxury Marketing Council Strategy Summit shows that there has been a dramatic rise of collaborations among kindred spirit luxury brands. In 1995, in a room of 100 people maybe five would be interested in collaborating together. Today in a room of 100, conservatively, 75 have worked with another luxury brand to win more customers like their best customers. Hear from leaders of luxury on the opportunities abound with collaborations, and the importance of fostering community within your brand.
SVP of Brand Communications, LVMH
Co-Founder, Milk + Milk Makeup
THE GLOSSY PODCAST LIVE
During the Glossy Podcast Live, host and Glossy managing editor Hilary Milnes will bring a fashion executive to the Advertising Week stage for an unflinching conversation about how to succeed in the modern era of retail, in which the traditional pillars of strategy have crumbled and Amazon looms above all.
How did these men climb the corporate ladder or break through the agency ceilings to decision make roles in one of the most competitive fields in the world? How do they stay creatively inspired, agile and driven? What are the challenges and rewards?
Founder/ Executive Director , Native Son
The experts at We’re Magnetic invite you to rethink the traditional thought leadership panel with Designed for Live, an interactive master class on designing consumer-first experiences that resonate across shared, earned, and owned media.
President, We're Magnetic
Global Director of Consumer Research and Insights, We're Magnetic
Executive Creative Director, We're Magnetic
Event Experience Director, We're Magnetic
In an era where the choices are endless, does brand loyalty still exist? How do you know if someone is truly loyal or just a heavy category spender? Across all verticals, including retail, restaurant, etc. how should brands define loyalty now? Additionally, how do you turn a heavy category spender into a true loyal? And, what are the true metrics for gauging loyalty. Cardlytics will explore how to define loyalty and engender it across verticals in an era where the consumer is control and the choices are endless.
Chief Brand Officer, Orangetheory Fitness
Fake news, extremist content scandals, incendiary political commentary, brand boycotts and increasing scrutiny on social platforms – a multitude of factors have put brand safety in the spotlight. The rise of brand safety in the public consciousness has led some organizations to place executive-level focus on the problem. Ultimately, Brand safety is a tech problem that requires a tech solution. How are brands and agencies protecting themselves.
Join a fireside chat during which David Hahn, Chief Strategy Officer at Integral Ad Science, Joshua Lowcock, Global Brand Safety Officer at UM, and David Szahun, VP Global Media, American Express will take a deep dive into the current state of brand safety from from perspective of a major brand and a top-tier agency. Learn how they plan to protect themselves and their clients today and their plan for the future.
Chief Strategy Officer, Integral Ad Science
EVP, Chief Digital & Innovation Officer, Universal McCann
Vice President, Global Media, American Express
Voicestradomus - a panel to explore the universe of audio and ride sound waves into the future. Our host Dara Katz from VaynerX's PureWow, will be joined on stage with Amazon's Alexa and a Google Home. Let's see if Dara can harness these powerful devices to give her and the audience predictions of the future of audio.
Smart speakers reach more than 50 million U.S. consumers today. That figure will likely grow another 25% before 2018 is over and reach 100 million people worldwide. Voice is the next big digital channel. Panel participants have collectively launched over 1,000 voice apps on Amazon Alexa and Google Assistant. Learn how leading brands and media companies are approaching voice, what they have done and what they've learned.
Editor and Founder, Voicebot.ai
EVP / President, Cumulus Media / Westwood One
Chief Media Officer, 360i
Associate Director, Digital Investment, Spark Foundry
In early 2018, Marvel further extended its storytelling universe when it launched its first-ever scripted podcast, “Wolverine: The Long Night” on Stitcher Premium. Through this unique collaboration, Marvel and Stitcher cultivated a new paradigm, both from a creative and business standpoint, for the burgeoning premium audio space. In this session, leaders from Marvel Entertainment and Stitcher will join talent from the podcast to discuss the unique attributes of the audio medium for bringing compelling stories to life, as well as lessons learned through the process of bringing Wolverine into the podcast landscape.
Today’s top companies and brands are taking an active stand for more than the products they create and services they deliver. Join BCW (Burson Cohn & Wolfe) for a lively discussion with leaders whose organizations are championing for human values, democracy and social issues.
Difficult conversations are taking place in our industry. The ANDY Awards judging was just the beginning of a larger dialogue and a defining moment – as ad professionals and as people. Empathy and change can only happen when we share perspectives and exhibit bravery and compassion to move the conversation forward. This group of influencers representative of all facets of creativity will share insights, lessons learned and their perspective on brands as agents of positive change.
Ken Auletta, whose latest book, Frenemies, explores the changes in the advertising world from the perspective of its most powerful players, will be in conversation with Gary Vaynerchuk, chairman of VaynerX, whose advertising agency, VaynerMedia, works with clients such as JPMorgan Chase, Diageo, Turner and GE. Together they’ll discuss disruption in the advertising industry and the value in capitalizing on consumer attention.
In the age of accountable marketing learn how Google and Target Media Network partnered with CPG brands to test a proprietary media measurement solution that allows brands to close the loop on in-store and online sales for their broader media investments outside of retail sites. This crystal clear attribution model will give brands a new way to understand guest shopping behavior. These actionable insights from guest level sales data are ultimately transforming customer, marketing, and even product decisions.
How can agencies implement D&I efforts more effectively? Microsoft challenged Dentsu Aegis Network & McCann three years ago to transform their D&I strategy and this long-term commitment is exceeding expectations. Nick Brien, CEO, Americas, Dentsu Aegis Network will discuss how their partnership with Microsoft (Kathleen Hall, Corporate Vice President, Brand, Advertising and Research) resulted in a D&I framework that is creating benefits for both agencies, the brand & society.
A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalized communication.
VP of Intelligence, MRY
VP Ad Innovation Strategy, Pandora Media Inc.
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Head of Brand, Chief Creative, Realtor.com
Chief Creative Officer, Publicis New York
2016 taught us all that we live in the not-so-united States of America. While most of us were surprised by the great divide, others have been all too aware of the different views, habits, and personas that make up our country. To explore the differences, and similarities, our panel of audio influencers will discuss their connectedness to their audience, and how marketers can best connect with them.
Advertising Week's 15th Anniversary Opening Gala will transform into the inaugural Madison Avenue Walk of Fame: Icon Awards. This celebration will honor the Madison Avenue Walk of Fame and legendary advertising icons. Additionally, as part of this very special evening, all of the icon mascots will be invited to walk the very first Icon Red Carpet in the heart of Times Square. The evening will feature an opening cocktail reception, seated dinner and awards celebration.