According to July 2019 Shareablee Report Bleacher Report and House of Highlights combined for 8 of the 10 top branded content posts by publishers. This discussion will take a look at how the #1 sports media brand for millennial and Gen Z sports fans is leveraging its reach and unparalleled content creation team to reinvent the branded content space. It will take a look at its approach for Serge Ibaka’s popular culinary interview show: How Hungry Are You?
As a global and sports entertainment company, WWE is a sought-after partner for brands looking to tap into its resources and engage its diverse fanbase. In this session, hear from WWE Chief Brand Officer Stephanie McMahon and WWE Superstars Becky Lynch and Kofi Kingston about how WWE creates meaningful brand partnerships through 360 degree integrations that include the company’s greatest assets: WWE Superstars. WWE will also unveil new partnerships during the session.
In today’s attention economy, where sports coverage is a 24/7 swirl of statistics, the personalities that drive the sport can get lost. Yet in modern culture, athletes have an influence that far transcends their performance on the field, court or track. Will Welch, editor-in-chief of GQ, moderates a discussion around the role of athletes in our culture — and how they have become just as valuable off the field as they are on it.
Professional Basketball Player, Houston Rockets
Fan experiences are reaching new highs (and some lows). From increased legalization of betting, to new platforms to watch, to sponsored activations. Experts talk the trends in sport engagement and the implications for the future.
CRO, Barstool Sports
VP & GM, Yahoo Sports
Senior Vice President, Head of Business & Revenue, Deltatre
Juan Carlos Rodriguez
President, Sports , Univision
CEO, Black Diamond Global Advisors LLC