Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers. But if audience-based advertising is the future of media, how will media organizations manage the siloed construct that exists today? We’ll talk to leaders in the media and advertising industries to discuss how organizations need to evolve in order to support this new form of data driven advertising.
Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers.
But if audience-based advertising is the future of media, how will media organizations manage the siloed construct that exists today? Will they need a new toolkit – or new talent- to provide advertisers with the resources needed to buy audiences? We’ll talk to leaders in the media and advertising industries to discuss how organizations need to evolve in order to support this new form of data-driven advertising.
In today's on-demand streaming world, consumers have more control over the content experience than ever. Marketers are seizing the opportunity to create more personalized connections with consumers and drive new experiences that resonate in the 'connected' living room. Our panel of marketing leaders will discuss the power of connected TV advertising and offer their perspective on how it is helping them to create deeper connections with their consumers.
3-D data (that all-important mix of Set-Top Box, IP, and 1st or 3rd-party data) has quickly established itself as a media-planning must-have, and for good reason. The proliferation of new touch points has put tremendous power behind campaigns – evidenced by the precision with which today’s audiences can be targeted. And as consumers connect themselves to more devices and platforms than ever before—and connected TV continues to blur the lines between digital and television—the number of data points at our disposal seems to grow by the day. This panel would highlight how (and why) brands need to obtain a three-dimensional view of a target audience and how, by having deeper insights into their habits and likes, they can predict customer behavior with greater accuracy and ultimately power more effective campaigns.
When digital made their grand entrance into advertising, Direct-to-Consumer brands quickly left TV behind. And, as dramatic as they left, they came back just as strong. DTCs have made substantial investments into TV advertising in the last year, with a 60% increase in TV budgets and a collective investment of over $3.8 Billion in 2018. The question is why. This panel will speak directly to the DTC marketers to explore what forced them to leave TV, why they came back and how it has impacted business.
41% of consumers report they are engaging with more news coverage than they were two years ago. Increasingly, we choose to place attention on news we believe is credible, reliable, and trusted. What happens when misinformation spreads throughout the ecosystem? If fake news takes over, it puts brand safety at risk. A well informed public is good for business. Verizon Media’s dynamic panel will discuss the importance of maintaining a reliable information ecosystem for better business and society.
Head of Premium Sales and Strategy, Verizon Media
Whether it be on a smart TV, a mobile phone or any other connected device, streaming now makes up a significant portion of all consumer time spent with media. Subscription services have been riding this wave of opportunity and growing large subscriber bases to date, but with an array of new SVOD entrants set to crowd the space in the coming months, subscription fatigue has become a reality.
VP, Mobile Business Development, OpenX
It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This panel will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.
Sign up to receive the latest announcements, seminars & speakers, special events, and more.