AdTech Track Introduction
Digital advertising started 25 years ago with the launch of the first clickable banner ad. Now, digital is the most dominant force in advertising. Through trial and error and remarkable creativity and innovation, the industry is evolving faster than ever. Today we have the opportunity and the technology to deliver personalized experiences at scale across myriad digital channels. This track introduction will highlight the trends, opportunities and challenges shaping the future of digital advertising.
Millennials, Gen-Xers and Boomers and Their Views on Digital Advertising
Join this one-of-a-kind panel consisting of 25-, 50-, and 75-year olds along with Adobe as we bring new cross-generational digital advertising research to life with first-hand perspectives.
VP & GM, Adobe Advertising Cloud, Adobe
Senior Advertising Reporter, Business Insider
With consumer privacy concerns rising and regulation on the horizon, companies cannot afford marketing missteps or mishaps when it comes to serving their customers.
Join eMarketer principal analyst Lauren Fisher as she shares her predictions for how privacy will alter the digital advertising landscape in 2020.
The issue of transparency has been a complicated one for decades on our industry. it covers the spectrum of issues from placement to platform fees to partnerships. in this session we will uncover how we got to this point and what the ultimate solution is to operate fair and open marketplaces for publishers, advertisers and ultimately consumers.
Chief Commercial Officer, OUTFRONT Media
The dominance of the walled gardens coupled with the move away from cookies and the increasingly fragmented state of today’s media landscape offer clear signs the digital ad industry needs to evolve, and fast. Marketers need ad tech to move beyond the “dumb pipe” era of just gathering and monetizing inventory to offering innovative solutions that deliver a complete view of individuals across their entire consumer journey.
Global CEO, Cadreon
President & CEO, LiveRamp
Ph.D, Chief Data Sciences Officer, Wavemaker Global
Is the ad tech industry relying on transparency changes? This panel of industry leaders will discuss how agencies and advertisers are proactively advocating for greater clarity within programmatic, and reciprocally, how publishers are responding. What was acceptable only twelve months ago is no longer meeting the demands of advertisers and consumers today. This conversation will address the growing need for a more transparent and open set of industry standards, with trust at the center.
VP, Head of Platform Sales & Strategy, Verizon Media
VP, Enterprise Strategy, Publicis Media
Head of US Media, Anheuser Busch
Head of Programmatic, OMD USA
VP, Audience and Automated Sale, Fox Corporation
VP, Global Programmatic Partnerships, CBS Interactive
The 4A's, along with The 614 Group have spent the last year delving into the future of Programmatic and Automation. Programmatic has been the poster child for the "dirty digital supply chain", so the 4A's has been uncovering how we, as an industry, make Programmatic more productive by driving more value. Value is realized through better data and real automation to drive the promise of data driven marketing. Our Discovery Talk will highlight the findings of this timely and informative study.
EVP, Media & Data, 4A's
Executive Advisor, Research Practice, The 614 Group
It’s not about tech tax, it’s about being tech smart! Programmatic spend continues to grow at double digit rates. It fills an important role in the quest to engage the right consumers. And this method of buying will continue to play a role across all media forms.
In this session we will review the key findings of a major research effort from the 4A’s, 614 Group, followed by a panel to discuss the perceptions of the current and future states of programmatic and automation. Fundamental to the conversation is the idea that there is no “tech tax”, but rather a forward thinking perspective on investments - in technology, talent, and better data sets to achieve data driven marketing. It’s time to move the narrative from cost control to value creation in programmatic and automation.
Nearly 75% of marketers reported that in-app advertising offers better customer engagement and targeting capabilities than other platforms. Yet quality and measurability challenges have prevented many buyers from fully embracing programmatic as a means for accessing this highly coveted inventory. Join some of the industry's leading mobile advertising experts as they discuss the unique challenges of mobile app environments, new initiatives that are changing the game, and what you can do to remain competitive.
This critical session will explore key findings from the American Marketing Association New York (AMA NY)'s FUTURE OF MARKETING STUDY, an in-depth original research project conducted with 500 marketers and 500 consumers, online, in the US (January 2019) and China (March 2019) in partnership with YouGov, Kadence, Greenbook and Charney Research.
Editor of the CMO Network, Forbes
Head of Brand Studio, Microsoft Advertising
SVP Insights & Innovation, Vox Media
Chief Insights Officer, Group Nine Media
President , American Marketing Association New York
Brand safety is in the eye of the beholder. As the advertising landscape continues to transform, there is no “one size fits all” approach. Join IAS, Disney, Pandora, Publicis Media Exchange, and Neuro-Insight as we discuss the shift from brand safety to brand suitability. We’ll learn why smart marketers need to take a bespoke approach when evaluating their risk threshold, consider their environments, and make sure they are not shrinking their audiences or their ROI.
EVP, Global Activation Standards, Publicis Media Exchange
EVP, Client & Brand Solutions, Disney
Vice President, Audience Data Operations & Ad Quality Measurement, Pandora
Come listen to a live recording of a new episode of FIVE: The 5G Podcast for Marketers, presented by Ericsson Emodo and the Emodo Institute. A panel of industry experts will discuss the expected impact of 5G on ad data, programmatic advertising and privacy. FIVE is hosted by Jake Moskowitz, Head of the Emodo Institute. Join us and be a part of the podcast!
Head of Emodo Institute, Emodo
Editor in Chief, Digital Trends
Emerging Technologies Consultant, Founder, New Media Geek
Chief Operating Officer, Habu, Inc.
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