Thirty years ago, NCC Media, rebranded today as Ampersand, showed the TV world the power of working together, unifying the fragmented cable TV ad market and helping MVPDs cooperate to drive success for all. Now, with the increasing complexity of the advanced TV ecosystem, it's time to do the same thing again. Join us to learn how Ampersand is putting this plan into action and our vision for the next stage in TV's, and Ampersand's, ongoing evolution.
With the growth of the advanced TV ecosystem, the traditional relationship between programmers and distributors is changing. In this discussion, we'll examine the new ways these major players are working together to bring audience-based advertising to national TV inventory. Learn how programmers and distributors, together, are evolving the future of TV advertising.
COO, Ad Solutions, Viacom
Advertising Reporter, The Wall Street Journal
Reach and frequency on your mind? Our panelists discuss this fundamental shift and what it means for TV advertisers as they look to compare linear and connected TV performance. This session will unpack the debate on whether connected TV is better as a brand vehicle or performance driver, and how to measure it all.
VP Ad Sales & Strategy, Roku
GM Measurement & Analytics, Innovid
Technology Reporter, AdAge
President, Amplifi US
Chief Research Officer, Omnicom Media Group
As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to measure the consumer experience seamlessly across channels. In this panel, we'll explore how some of the world's largest brands are advancing their measurement practices in a way that is redefining what's possible in TV to deliver real business impact and what they are doing to prepare themselves for a future with TV fully integrated into the digital ecosystem.
Advanced TV Measurement Lead, Adobe Advertising Cloud TV
Senior Advertising Reporter, Business Insider
The convergence of TV and digital represents a monumental shift in the advertising ecosystem. At the center of this convergence is how advertisers identify, measure and understand households and consumers across the full array of addressable digital channels, including linear television, connected TV, digital and social.
Come listen to a candid conversation between President of Media & Marketing Innovation, at STX Entertainment, Amy Elkins, and CEO of Ampersand, Nicolle Pangis, on the road to becoming an audience first marketer, and what their companies are doing to break new ground with data and TV first insights.
President of Media and Marketing Innovation, STX Entertainment
We'll provide an exclusive look at the upcoming storylines and newsmakers of the 2020 election featuring coverage from our highly respected journalists with unprecedented access. We will showcase multiple points of view and coverage across the Disney portfolio from TV to digital to social.
Contributor, ABC News
Chief White House Correspondent, ABC News
Chief Business, Technology & Economics Correspondent at ABC News and Host, Creator 'No Limits with Rebecca Jarvis' Podcast, ABC News
Statistician, Author and Founder, FiveThirtyEight
TV advertising is the most powerful way for marketers to reach a wide audience, but it has lacked the ability to deliver people-based addressability and measurement across channels. By combining the reach and scale of TV with the outcome-driven capabilities marketers require, brands and agencies can now better coordinate the customer journey, deliver more relevant messaging, and tie TV campaigns to measurable ROI. John will share how to power experiences that map back to business outcomes across the entire customer journey.
Latest forecasts show that ad spend on Connected TV services will exceed $42 billion by 2023, setting the stage for a new fraud battleground as bad actors chase these marketing investments. Next generation threats such as those on CTV require next generation technologies to ensure ad messaging is delivered to real people in the intended environments.
Join the CEO of IAS, Lisa Utzschneider, NBCU, Verizon, and Turner to discuss how marketers can outsmart these emerging threats.
Chief Executive Officer, IAS
EVP Revenue Operations and Product Management, Warner Media, Turner
Executive Director, Verizon
Senior Vice President, Digital Ad Sales, NBCU
Today's technology has given viewers the ability to watch TV anywhere in the world, at any time. But while the evolution of TV has made it more convenient and easier to watch what you want, whenever you want, it's created challenges for advertisers hoping to better connect with people. Fortunately, TV advertising is evolving and getting smarter. Two leaders in the TV space, Experian and TIVO will discuss how their partnership allows them to use data more efficiently, identity their targets and measure the effectiveness.
Today's consumer is empowered, motivated by choice and control and expect to be reached in interactive and customized ways. Meanwhile, marketers are soul-searching for ways to go beyond short-term acquisition to build lifetime relationships. So how exactly can television platforms meet the needs of clients and consumers in a new era of TV? Join the leaders from across the television ecosystem as they reveal how their companies are shaping the next era of the TV ad experience and what it will take to win.
VP, Head of Advertising Platforms, Hulu
Senior Advertising Reporter, Business Insider
SVP, US Head of Investment, Carat Media
Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.
EVP & Chief Revenue Officer, TVSquared
Scott N. Brown
GM and Head of TV & Audio Products, Nielsen
Senior Vice President, Business Development, Sports & Automotive, NBCU
VP Operations, New York Interconnect
VP Advanced TV Data & Research, Ampersand
Scott N. Brown
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