There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.
VP, Brand Partnerships, Ogury
VP, Marketplace Development, MAGNA Global
VP & Chief Marketing Officer, Mitsubishi Motors North America, Inc.
Chief Media Officer, VaynerMedia
Creative Director, Spotify
Senior Advertising Reporter, Business Insider
Cookie-driven ad targeting is rapidly declining in the face of consumer privacy demands and education around efficacy. First-party data is coveted for engaging existing customers, but how do you access that data to attract new customers? Learn why the country's largest retailers are in the strongest position to use consent-based data, and how they can help you drive maximum return with high-potential targets for your brand.
CEO, Index Exchange
Chief Evangelist, Advanced TV, Global Business Solutions, LiveRamp
Vice President, Roundel
Co-Founder & Head of Digital Marketing Investment Banking, LUMA
EVP, Commerce Practice Lead, North America, Publicis Media
Digital advertising has an identity problem. “Identity” has become the buzzword of the year as companies across the ecosystem work on solutions that put all the pieces of the consumer journey together, yet the result is an environment that is fragmented, confusing to marketers, and often requires multiple partners to execute.
Chief Product Officer, OpenX
VP of Strategic Partnerships, LiveRamp
Chief Customer Officer, OpenX
Global Chief Data Strategist & Head of Client Management, IPG MediaBrands
Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building.
VP, Digital Strategy and Platforms, Bayer Consumer Health
Head of Growth Solutions, Mars Petcare
Vice President of Media and Customer Relationship Management, T-Mobile
Media Director, Reckitt Benckiser
AVP & GM, Media Platforms & Monetization, Publishers Clearing House
Often marketers think of Omni in terms of their sales channels (stores, websites, mobile, etc.), but they should be encouraged to take a customer-focused approach to Omni. Successful Omni strategies aren't focused on driving sales to a particular channel, they focus on customer convenience. The channel doesn't matter as much as winning the next sale.
Vice President of Integrated Marketing, Lowe's
Director of Digital Marketing and eCommerce, Advance Auto Parts
Data is at the center of all marketing today and can be used in various ways, from helping advertise a product, a brand or an idea, to influencing better healthcare outcomes and social change. In the context of the latest data-driven strategies and techniques, the panelists will talk about their use of unique data and advanced analytics to deliver successful campaigns across digital platforms for better healthcare and social outcomes.
Chief Client Officer, Acxiom
CEO and Co-Founder, Crossix
Global Chief Strategy Officer, McCann Health
Benjamin Mark Rolnik
Director, Stanford Healthcare Innovation Lab
It is undeniable that quality, actionable data is essential to advertisers and publishers alike. However challenges remain in how to effectively deploy first and third party data across a variety of screens and platforms. Join SpotX as we explore how media owners and advertisers can successfully implement data to supercharge their video campaigns.
VP, Strategic Partnerships, SpotX
EVP & GM, Global Programmatic Revenue, CBS Interactive
EVP, Sales Research Insights & Strategy, FOX Networks
EVP, National Advertising Sales & Strategy, Crackle Plus
With over 336 million mobile app users in the U.S., apps now have the power to make or break a brand. As mobile has become the primary screen for consumers, new brands are launching every day through apps like Instagram. Successful brands are fully embracing this new reality by reaching consumers on mobile devices through in-app advertising and leveraging their own official apps to keep customers engaged and create loyalty.
SVP & GM of North America, InMobi
Head of Addressable Media and Technology, The Hershey Company
The digital ad industry is at a critical turning point. On one hand, the regulatory landscape and browser functionality are changing rapidly, keeping many stakeholders in digital advertising up at night. On the other hand, leveraging consumer IDs and data in advertising is more important than ever, with the application of targeting, attribution, and other capabilities boosting ad revenue by as much as 100 percent.
With significant changes to regulation on the horizon, both at home and globally, and uncertainty around the future of third-party cookies in browsers, not to mention ambiguity around opt-ins and digital transparency, how can the industry move forward? Will these restrictions advance the quality of digital marketing and improve the advertising experience for the consumer…or will it spell serious trouble for the future of digital media?
Industry leaders take the stage to discuss browser changes, the possible end of the cookie and legitimate interest, DigiTrust futures, consent frameworks, and the potential impact of the upcoming CCPA.
Senior Editor, AdExchanger
Director of Product, Data, IAB Tech Lab
Vice President and Managing Director, Data Center of Excellence, IAB
GM & VP Product Management, Neustar IDMP, Neustar
Product Manager, MediaMath
EVP & GM, Global Programmatic Revenue, CBS Interactive
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