There's no denying the ever-increasing opportunity mobile presents to marketers. But as the opportunity grows, so does the challenge. With the continual introduction of new technological advances, it can be difficult for marketers to prioritize their investments across the many channels at their disposal. This session will reveal how to find your consumers everywhere—including places you may have never thought to look, and how marketers can build brands on mobile.
Digital advertising has an identity problem. “Identity” has become the buzzword of the year as companies across the ecosystem work on solutions that put all the pieces of the consumer journey together, yet the result is an environment that is fragmented, confusing to marketers, and often requires multiple partners to execute.
Chief Product Officer, OpenX
VP of Strategic Partnerships, LiveRamp
Today's performance marketers are rapidly outgrowing their footprints in search and social marketing. As customer acquisition costs skyrocket, the name of the game is diversification. For these brands, traditional channels—and emerging opportunities like OTT and CTV—represent the gateway to not only new audiences, but also to more-sustainable customer relationships and brand building.
Often marketers think of Omni in terms of their sales channels (stores, websites, mobile, etc.), but they should be encouraged to take a customer-focused approach to Omni. Successful Omni strategies aren't focused on driving sales to a particular channel, they focus on customer convenience. The channel doesn't matter as much as winning the next sale.
Data is at the center of all marketing today and can be used in various ways, from helping to advertise a product, a brand or an idea, to influencing social change. Using the latest data-driven strategies and techniques, the panelists will talk about their use of unique data, and advanced analytics to impact successful social good campaigns across digital platforms.
It is undeniable that quality, actionable data is essential to advertisers and publishers alike. However challenges remain in how to effectively deploy first and third party data across a variety of screens and platforms. Join SpotX as we explore how media owners and advertisers can successfully implement data to supercharge their video campaigns.
VP, Strategic Partnerships, SpotX
With over 336 million mobile app users in the U.S., apps now have the power to make or break a brand. As mobile has become the primary screen for consumers, new brands are launching every day through apps like Instagram. Successful brands are fully embracing this new reality by reaching consumers on mobile devices through in-app advertising and leveraging their own official apps to keep customers engaged and create loyalty.