Creative professionals already use software with AI-powered features for writing, editing, animation and design. Now, we're even seeing AI automating content creation and media placement. In this talk, Claire Mitchell, director of VaynerSmart, will focus on the opportunity for developers of automated systems to bring human collaborators into the loop, and the pivotal role creatives should play in generative content creation.
Everyone is always placing bets both client and service side on what the right agency model should be to serve clients now and in the future. Turn up to see one being built live on stage in front of your very eyes.
Chief Marketing Officer, General Mills
Executive Chairman, Karmarama, Part of Accenture
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Social media is the world's largest focus group. Understanding what is resonating with your audience on social media provides an actionable roadmap for creative development. This session will focus on ensuring you are using resources efficiently and effectively to create content that allows your brand to increase both social share of voice and sales.
The Conscious Creative Movement is a collective of thoughtful, heart-driven creators who believe there are no limits or parameters to the power of purpose-minded creativity. Or the ripples it can create for companies, communities and the world. In this session, we will demonstrate how to leverage our skills as a creative industry to spark change in our world.