Every minute, 24 people around the world are forced to flee their homes. That’s 34,000 people a day who leave everything behind in the hope of finding safety and a better tomorrow. Refugees and those living through conflict and war often live in the shadows, embarking on treacherous journeys during which they are at risk of hunger, sexual abuse and other unthinkable horrors. And these types of danger inform what we hear about refugees in the news and other media. We think about them as a collective, 65 million nameless, faceless people in trouble far away. But those 65 million people have hopes, dreams, talents, and important contributions to make, especially as the world works to find a solution for ending human-caused global atrocities.
During this conversation, we will explore ongoing international conflicts and crisis situations (Venezuela, Yemen, Syria, Somalia, etc.), focusing on how we can best tell the human stories at their center. We will focus specifically on the plights’ of girls and women, who are the most at risk in these situations. Attendees will come away with a better understanding of why it’s so critical to keep telling the stories of people facing crises and giving a voice to the world’s most vulnerable.
It’s no secret that advertising has become a numbers game. But are we getting too good? This session will break down what it means to be an inspirational brand, and what brands can do to create content that bridges that gap between inspiration and action.
Next year, Gen Z will represent almost a quarter of the workforce. With that comes an expectation that their employers have a social and environmental stance on issues. Hear first-hand feedback from a panel of Gen Z employees and their social good expectations of their employers.
A conversation on what it looks like for brands to actually engage and empower our generation—not just to say that they do. This will center on the idea that actions speak louder than words, and that specific campaigns with dollars behind them have made waves with Generation Z.
Student voters played a critical role in the 2016 election and their presence will be felt even more in 2020. In this session, Flytedesk Founder & CEO, Alex Kronman, will unveil new data underpinning the power, influence and preferences of this untapped demographic. He'll be joined by CP+B Partner & Chairman Chuck Porter and Vote.org CEO Debra Cleaver to discuss how student voters impact elections and why brands should take notice.
After the 2016 election, anonymous Twitter account Sleeping Giants urged people to collect screenshots of ads on Breitbart, and then questioned brands about their support of the site—correctly guessing that many companies didn't know where their ads were running. Amid an era where facts can feel ambiguous, our connected world also means we live in glass houses where honest truth is vital. Hear the story of Sleeping Giants, and explore what our changing world means for increasing brand transparency and accountability.
Worldwide Chief Creative Officer, Grey
Jeremy Heimans is the co-founder and CEO of Purpose, a global organization headquartered in New York that builds and supports movements for a more open, just, and habitable world. Purpose has advised organizations such as the Bill and Melinda Gates Foundation, Google and UNICEF. Aria Finger is the CEO of DoSomething.org, a global non-profit organization with the goal of motivating young people to make positive change both online and offline through campaigns that make an impact. Bill Koenigsberg will cultivate a lively discussion on brand purpose and marketing engagement. What are these icons of purpose doing to lead the way, and just as important but often ignored… why are they doing it? The trio will discuss how brands and marketers are getting it right, and how so very many are getting it wrong.
President, CEO, & Founder, Horizon Media
Co-Founder & CEO, Purpose
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