In an increasingly fragmented media environment, Twitter's recent major partnership announcements put the fan in the driver's seat of their content experience. From the PGA Tour to the NBA, MLB, and the MTV VMAs, it now takes just a simple Tweet for fans to choose their own adventure - to see custom content featuring their choice of player or entertainer. Hear from a trifecta of partners who seamlessly built relevance by connecting with massively popular events and topics on Twitter.
VP, Global Media and Business Development, Major League Baseball
Head of U.S. Content Partnerships, Twitter
Head of Consumer and Athlete Engagement, Gatorade, PepsiCo/Gatorade
Budgets for content marketing nearly doubled in 2019. How do top marketers ensure their messages are heard and show executives that they're moving the needle on brand awareness, customer acquisition, and revenue? In this panel, some of the most influential female content marketers—including winners of the Women in Content Marketing Awards, created by Masthead Media Company—will share how they're leading trends and pioneering techniques to share powerful, impactful stories that create relationships with customers.
Brand Content Lead, Amtrak
Director of Content, The Foundry @ Meredith Corp
Global Head of Twitter Arthouse, Twitter
General Manager, Content Marketing Institute