The OTT landscape today is seemingly crowded and confusing. Hear from top agencies and their advertising partners about challenges and solutions for today and tomorrow—how they are making sense of OTT, why they are using it and how they are building their media mix for a balanced overall strategy.
As part of Innovid's The Future of TV's Now Series, this session will focus on the fact that Modern consumers are accustomed to personalized experiences and brands are rising to the challenge, amassing huge stores of data to power direct relationships. Our panel experts are making big investments in personalization. Learn how they plan to leverage connected TV to scale those investments by combining the addressability and interactivity of digital with the reach and prestige of TV.
Sir Martin Sorrell
Chief Chairman, S4 Capital
Global Chief Marketing Officer, Cadillac
There is no 'one size fits all' when it comes to a consumer's digital savviness. In 2018, we unveiled the digital fluency spectrum, but that was only the beginning. What should digital fluency really mean to marketers? What messages resonate best with a consumer who over-indexes on technology vs. someone who only uses technology when they absolutely have to? Hulu's Head of Research, Julie DeTraglia, explores consumers attitudes and interactions when you go beyond the :30-second ad alongside two top brands.
We've entered a golden age of video - people have seemingly infinite choice on what to watch and are masters at curating what they want to see. As a result, opportunities for digital first creators have exploded, and traditional publishers and broadcasters have new testing ground to experiment and push storytelling to new heights. In this intimate chat we'll uncover how premium content creators build and create communities to unlock new storytelling opportunities on Facebook Watch.
CEO & co-founder, Crypt TV
Managing Director – Entertainment, Media & Technology, Global Marketing Solutions , Facebook
TikTok has quickly become one of the most popular short-form video apps in the world, and it continues to grow. Come learn how to leverage the platform and hear new marketing approaches that resonate with the next generation.
Through videos, case studies, and lively conversations, TikTok brings together a panel of brands and pros to discuss what resonates with today's consumers and how to make an impact on TikTok. The panel will explore opportunities for brands to join in the conversation, support the creativity and authenticity of the community, and enhance storytelling on this emerging video platform.
Video has an infinite number of frontiers in a digital world. RTL discusses the creative and business strategies for identifying the right platforms and the right partners to inspire truly ground-breaking work, providing a clear insight to help brands negotiate a world of total video.
Creative Strategist, Coca-Cola
Global SVP Branded Entertainment , Fremantle
Head of Entertainment, BBH
CEO, RTL AdConnect
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