Customer acquisition is the lifeblood of any company, small or large. However, over the last five years, the cost of acquiring new customers has increased by more than 50%. This new reality requires marketers to fundamentally rethink their marketing funnels. No longer can top-of-funnel lead generation activities be siloed from bottom-of-the-funnel customer conversion drivers. In this new era, the marketing funnel must be viewed holistically, and through a performance-driven lens.
Co-Founder and Co-CEO, Hubble
Co-Founder and Chief Design Officer, Candid
Senior Director of Marketing, Eaze
Head of Marketing & Strategy, Publishers Clearing House
Head of Corporate Communications, Better.com
The e.l.f. Cosmetics brand has made a resurgence — and is showing DTC newcomers a thing or two about marrying brand and demand in the competitive beauty industry. In this talk, e.l.f.’s Chief Marketing Officer talks about the importance of knowing your consumer, doing what you do best, and always pushing forward.
In this session, Duke will speak about bringing an elevated and unified purpose to Lime and building a bigger community around the brand. To bring this vision to life, Duke will discuss how the micro-mobility provider has formed a new innovative partnership with The Lab at Anonymous Content, an award-winning commercial, film and television production company. Through the partnership, Lime is creating a unique and powerful model of storytelling and prototyping a new way of looking at content with the goal of connecting on a deep level with a broad range of audiences (riders, non-riders, Juicers, city planners) across global communities. Additionally, attendees can expect to learn about Lime's plans for more meaningful collaborations, campaigns and initiatives still to come.
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with consumers.
Chief Marketing Officer, Resident
Chief Marketing Officer, American Lung Association
Vice President eCommerce, Tarte Cosmetics
Why OOH for DTC? OOH has the captivating power to break through advertising clutter – it’s not at the mercy of the digital ad blocker and on-demand streaming services. It offers DTC brands an opportunity to present themselves to customers in unique, headline-generating ways. Jeremy will share campaign results that prove OOH advertising increases brand trust and loyalty and leads to online activations.
Vice President, Data Products and Strategy, Clear Channel Outdoor
Inspiration is at the heart of Disney and Pinterest. It’s also at the heart of the most effective ads in history. In this session, Pinterest and Disney Parks, Experiences & Products share how they’re helping customers get inspired—and how dreams are driving purchase decisions. Join us and find out what happens when the happiest place on earth meets the most positive corner of the internet.
Director of Customer Engagement, Disney Parks, Experiences & Products
We will explore the complex relationships between fans and brands and how understanding their feedback and behaviors can drive loyalty and growth. We’ll discuss how to manage the ups and downs, real-time conversations and what the future of this dialogue looks like.
VP, Digital Programming, ESPN
Global Chief Strategy Officer , OMD
Spurred by new technology and marketing strategies, direct-to-consumer (DTC) brands have been steadily rising, but while it may be easier than ever to start a business, it takes more to build a brand. How are the most successful DTC brands cutting through the noise and rising above? Hear from Shopify CMO, Jeff Weiser and some of the most beloved DTC brands with a big consumer following about how they established their brands and innovative marketing strategies to make an impact in today's competitive landscape.
In candid conversations with celebrated founders, investors, and innovators, we'll identify the core tenets of what makes the DTC approach so successful and how legacy brands can implement these strategies into their existing structure. We'll explore how established brands drive growth, innovation and loyalty through leveraging the 'direct-to-consumer' model.
Director of Marketing, Ice Cream, Unilever
Melissa Grillo Aruz
Head of Talent & Business Development, Forerunner Ventures
Founder, Moving Image & Content
Designer , Rebecca Minkoff
Melissa Grillo Aruz
Sign up to receive the latest announcements, seminars & speakers, special events, and more.