Jenny Han, author of the bestselling book series To All The Boys I've Loved Before, sits down with Michelle Weiner, head of Creative Artists Agency's Books department to discuss the creative process in crafting diverse characters and voices—and the impact of bringing characters off the page.
The Outloud Group leads influencer marketing strategy and campaigns for over 30 leading brands including Grubhub, Wix, and SimpliSafe. Succeeding in the space requires effort from the brand and a willingness to trust influencers, which means thinking beyond Instagram and micro-influencers. In this session, we will walk through platform choice, micro vs. macro-influencers, and how to measure success. We will also dive into research on how to measure unattributable traffic from influencer campaigns.
Chief Growth Officer, The Outloud Group
It’s important to consumers that brands are involved in culture - 23% of a consumer’s purchase decision is based on how culturally relevant a brand is. Conversation on Twitter enables brands to understand growing interest areas, some of which have already been adopted into broader culture, and some that are emerging, so they can create more culturally relevant campaigns. Learn how leading brands have tapped into these trends, and the power of conversation on Twitter, to drive campaigns that resonate with consumers.
Global Director, Culture and Community, Twitter
Senior Manager, Agency Research, Twitter
Director, Head of Music Marketing, Spotify
Senior Vice President, North America Communications and Digital Marketing, Mastercard
Beauty guru, makeup expert and Founder & CEO of his own cosmetics line Lunar Beauty sits down to discuss the power and influence of makeup, and what he's learned so far. Leave with a unique point of view on the intersection of digital and business, and how influencers and brands can propel their success in the digital age.
Participation is too important to be left for chance. This session from Twitter and Contagious presents an analysis of years worth of brand activations that rallied communities to influence culture - from the iTunes charts to Wall Street stock prices. The Participation Playbook questions traditional reach-and-frequency marketing "gospel" from the likes of Byron Sharp and leaves marketers with six steps to unlock audience participation when launching something new or connecting their brand what's happening in culture.
Head of Global Brand Strategy, Twitter
Editor at Large, Contagious
Senior Manager, Public Relations & Digital Engagement, Unilever
Join Facebook’s VP of Global Business Marketing and Chief Creative Officer, Mark D’Arcy, for a talk on the future of creativity and how businesses large and small use creativity to unlock the potential of technology.
Influencer fraud is nothing new and a continuous battle for the industry, it undermines one of the core strengths of influencer marketing as a whole—brands can use it to tap into authentic, engaged audiences for their campaigns. Trust and clarity are the most important factors for influencer marketing. But how do we prevent this from breaking down?
Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing and how we can overcome it.
Managing Partner, Head of Social Media , MediaCom
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