We currently have four generations playing a significant role in culture (Boomers, Xers, Millennials and Gen Z). Although each has a role, the cultural conversation is being driven not only by Millennials but by the newest generation entering the scene, Gen Z.
Generation Z. We've all heard of their growing influence, but are brands adjusting and evolving to truly capture their attention? With so much buying power in the marketplace ($44 billion to be exact), brands must get creative in how they market to them. Hear from a panel of clients and their experiential partner, We're Magnetic, on how top brands execute experience-first marketing strategies to cater to the biggest and most diverse generation of consumers to date, and how other brands can benefit from the same approach.
President, We're Magnetic
Vice President, Strategy and Transformation, Samsung Electronics America
In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their premium content solution. Hear new research commissioned by Snapchat, Nielsen and NCS that proves the value of 6s commercials in a mobile consumption world, and the power of influence this critical generation has on household purchase.
Marketing Science Group Lead, Snapchat
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