In this era of tech disruption and changing consumer behavior, audio has evolved from a medium for sharing culture to one that’s shaping it. The Power of Audio Summit explores how audio is changing the way we communicate, consume content and navigate daily life, as well as the new creative possibilities these changes are ushering in for advertisers.
10:15 AM: THE STATE OF LISTENING, 2019
How does audio fit into larger trends happening across the media landscape today? Drawing on the latest data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how – and where – consumers are engaging with audio, and what factors are driving growth.
SVP, Strategy & Marketing, Edison Research
10:30 AM: THE VOICE SHIFT
Voice-activated technology is already changing consumer behavior and media consumption patterns, and is poised to continue doing so. How does the shift to voice differ from the shift to mobile? And how is voice changing the consumer and the marketer relationship to audio? voicebot.ai Editor Bret Kinsella explains.
Founder & CEO, Voicebot.ai
10:50 AM: A BRAND STRATEGY, IN AUDIO
Audio is thriving. On mobile, people spend more time with audio than any other media including social (eMarketer), and in the last five years, people have increased their daily use of spoken word audio specifically by 12% (Edison Research/NPR). What’s more, technology is enabling opportunities to engage this growing audience in new ways through sound. It’s no surprise, then, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies.
President & CEO, National Public Media
Global Director, Creative Solutions, Spotify
11:30 AM: MAKE YOUR BRAND MEMORABLE: THE NEURO-SCIENCE OF AUDIO MESSAGING
In a time when people encounter roughly 5,000 brand messages every day and are becoming increasingly numb to many advertising tactics, it’s the marketer’s challenge to break through the noise and earn meaningful attention. What does neuroscience tell us about the way people process audio and indicate about the role audio can play in solving for this challenge? Neuro-Insight CEO Pranav Yadav shares his latest research on how audio format advertising affects the human subconscious and consumer behavior.
CEO, Neuro-Insight, US Inc.
11:55 AM: THE BUSINESS OF AUDIO, TODAY & TOMORROW
Between acquisitions, advertising influxes, VC investment, partnerships and interest from Hollywood, the business of digital audio alone has seen significant activity in the last year. And these changes have ripple effects across the distribution landscape and accessibility for consumers. What’s the significance of these changes in relation to the wider landscape of media money, influence and business models? And what can we expect in the next year?
Chief Financial Correspondent & Author, Axios
Join Wondery, the largest independent podcast publisher and the company behind hits like "Dr Death", "The Shrink Next Door" and "Business Wars", for a powerful presentation on emotionally immersive storytelling using sound. Includes the neuroscience study "Your Brain On Podcasts", conducted in partnership with Mindshare's Neurolab.
Podcasts have emerged as a key part of the audio renaissance, with nearly 100 million listeners each month. How should a brand navigate this exciting new opportunity to build awareness
with these highly engaged audiences?
Join for a discussion highlighting the role podcasts play in the audio universe, their unique value for advertisers and examples of how top brands are leveraging this new audio frontier.
Entercom, Chief Digital Officer
Co-Founder, Pineapple Street Studios
Co-Founder, Pineapple Street Studios
Podcasting is predicted to pass the billion dollar revenue mark by 2021. This panel will discuss the key challenges and opportunities that the podcast industry faces in the next stage of its evolution.
US Director of Brand Partnerships, Acast
Growth Marketing Consultant, Right Side Up
Leader, Invention+, Mindshare
Director, Strategic Partnerships, Complex Media
Creating true business impact through the strategic use of music. From strategy to creative, music went from being in the background to leading the charge in making brands culturally relevant and helping them capture their audiences' attention.
SVP & Executive Integrated Music Producer, McCann NYC
Director of Music, Leo Burnett
Executive Music Producer, Y&R NY
Head Of Music & Entertainment, PepsiCo
Bumble, the women-first social networking app, along with agency partner FlyteVu, will come together for an industry discussion on 'Empowered by Bumble Bizz,' a multi-year initiative to address a fundamental issue of gender disparity in the music industry. A 2018 survey by Pitchfork found that women make up only 19% of the average music festival lineup.
VP, Marketing, Bumble
Global Partnerships Director, C3 Presents
Marketing Editor, Digiday
Sign up to receive the latest announcements, seminars & speakers, special events, and more.