With the rapid advancement of technologies, the lines between the physical and digital worlds have blurred. The marketer is now tasked with building comprehensive, connected brand experiences—in short, designing worlds. That's something game designers have long done, with massive commercial success, imagining experiences, encounters, emotions, progress and rewards.
Head of Detroit Lab, Epic Games
Co-founder and Managing Director, Part and Sum
Group Technology Director, Creative Technology, Critical Mass
With viewership and popularity soaring to record-breaking heights, esports is capturing the attention of global brands interested in reaching Millennials and GenZ – a new generation of consumers who are increasingly hard to reach. Katrina Palanca, Director of Sponsorship Operations at Twitch, sits down with Steve Arhancet, Co-CEO and Owner of Team Liquid, to discuss how brands can seize the opportunity to connect with a massive esports audience, what fans expect from sponsors and why esports is not a one-size-fits-all opportunity.
Director of Sponsorship Operations, Twitch
Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.
Chairman & CEO, Super League Gaming
Global Innovation Officer, UM Worldwide
Join Chipotle CMO Chris Brandt and TSM (Team SoloMid) CRO Brad Sive for a fireside chat. The two will discuss how Chipotle initially partnered with TSM to organically integrate into the gaming/pop culture by way of TSM's Fortnite team and high profile influencers. The year following, TSM partnered again with Chipotle on an overall brand campaign that seamlessly aligned gaming, esports, and pop culture with Chipotle's unique brand message.
Chief Revenue Officer, Solomid Corporation
Chief Marketing Officer, Chipotle Mexican Grill