Tech leaders building AI at the worlds leading brands discuss how data and machine learning are adding value to organizations in a meaningful way right now. The panel will focus on approaches that are working right now with specific examples and takeaways. This is not about the future or the past - this is about application and use cases that create value or cause pain in the present day.
Advances in cloud computing and machine learning make it possible for brands to predict what their customers want and how people will respond to their messages. Join Sean Downey, VP of Media Platforms at Google, and Martijn van der Zee, Chief Digital Officer at Rituals, to learn how innovative brands are preparing for the future of predictive marketing.
Martjin van der Zee
Chief Digital Officer, Rituals Cosmetics
The evolution of AI has been at warp speed—faster, in fact, than its governance. While AI has shown great promise in the advertising industry, could debates about data privacy and algorithmic fairness derail the future of AI?
In this session, 4A's SVP of Government Relations Alison Pepper will lead a conversation with experts in AI and regulation about how AI governance could impact the industry and what the industry needs to do to ensure a path forward.
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