Hear the brand, agency, media + tech point of view on the current state of AI: from opportunities in new tech and measurement mechanisms, to changes in creative and talent resources, to risks in brand safety & fraud.
Head of Product, Copilot,, Xaxis
Head of AI, Heat
Chairman and Co-Founder, METEOR NOW
President, IRI Media Center of Excellence, IRI Worldwide
Head of Agency Development, Microsoft Advertising
Will the new creativity of brands be measured on the success of the customer experience? How can Agencies multiply their creative efforts to the power of X, using AI services to create human centered experiences focused on customer engagement?
VP of Global Corporate Sales, Microsoft Advertising
Reaching the right audiences is about seeing people behind numbers, respecting their privacy and understanding what they want and need. Messaging custom audiences for omni-channel activation delivers a clear, concise and consistent message and stream of communication to attract and retain customers. This session will explore how advanced analytics and machine learning techniques enable activation of best-suited audiences across integrated online and offline channels to effectively reach custom audiences across all channels.
President, Data Practice, Epsilon and Conversant
Head of Growth Solutions, Mars Petcare
Senior Marketing Manager, Freshly
Vice President, Direct Response, National Audubon Society
C-level leaders building AI at the world's biggest brands discuss how data and machine learning are adding meaningful value to organizations in the present day. The panel will focus on approaches that are working right now with specific examples and takeaways. This is not about the unknown AI future or the winters past - this is about application and use cases that create value or cause pain right now.
Advances in cloud computing and machine learning make it possible for brands to predict what their customers want and how people will respond to their messages. Join Sean Downey, VP of Media Platforms at Google, and Martijn van der Zee, Chief Digital Officer at Rituals, to learn how innovative brands are preparing for the future of predictive marketing.
Martjin van der Zee
Chief Digital Officer, Rituals Cosmetics
John Corrigan, founder and CEO of SummitSync, will discuss the meeting automation platform that allows companies to maximize their investment on conferences and trade shows by providing a higher quality and quantity of sales meetings scheduled.
The evolution of AI has been at warp speed—faster, in fact, than its governance. While AI has shown great promise in the advertising industry, could debates about data privacy and algorithmic fairness derail the future of AI?
In this session, 4A's SVP of Government Relations Alison Pepper will lead a conversation with experts in AI and regulation about how AI governance could impact the industry and what the industry needs to do to ensure a path forward.
SVP, Government Relations, 4A's
Partner, Venable LLP
Global VP of Emerging Technologies, GroupM
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