As the definition of TV expands and human culture evolves, engaging diverse audiences as talent, content producers and valuable consumers can’t be overlooked. Television is quite literally a lens into culture and society—while the people on screen don’t always reflect the viewers watching. The impact meaningfully affects a brand’s perception, as well as its bottom line.
The very definition of media has been reimagined and reinvented right under our feet. This eclectic group cutting across the rapidly changing media eco-system offers insights and fearless forecasts on where we have been, where we are now, and where we are going.
The advertising ecosystem is more complex than it's ever been, and for sellers, that means keeping up with more players, putting more irons in the fire and staying ahead of new trends in media, technology, advertising and beyond. Three new business professionals at the top of their game will share a day in their lives, shedding light on the weapons in their sales arsenal that help them cut through the clutter and win new business with major brands.
EVP Growth & Marketing, Integer Group