In the world of today, standing out is not just a nice-to-have but the only way to survive. Through a series of award-winning case studies, Burger King will share some of the principles on how to develop work that truly stands out and how that creates value for the brand and the business.
Today's global climate has shifted the consumer landscape across industries—from food to home entertainment and even wedding planning. With the rise (and fall) of startups in these spaces, leading heritage brands are leaning into collaboration as well as internal incubators to innovate and be at the forefront of consumer desires. In such a globally diverse and competitive market, heritage brands are more significant to us than ever before, but how can companies continue to grow and maintain loyalty?
Editor, Ad Age
CMO, The Knot Worldwide
Senior Vice President of Marketing, LG Electronics
Director of Global Corporate Affairs, Ocean Spray
Dustin Cohn, head of brand & marketing of the Consumer Investment Management Division at Goldman Sachs, discusses how a classically trained marketer helped one of the most storied financial institutions begin marketing to main street consumers. From the development of the Marcus by Goldman Sachs® brand to Goldman Sachs first foray into advertising, Dustin will detail how a fixation on consumer centricity and disruption has driven the growth of the firm’s consumer businesses.
Head of Brand & Marketing of the Consumer Investment Management Division, Goldman Sachs
Entertainment & Media Correspondent, CNBC
At a time when the role of marketing is being question in multiple organizations and by various stakeholders, Coca-Cola is reimagining “Marketing for Growth”- M4G. Via disciplined fusion of science and art, Coca-Cola is leveraging marketing to re-energize its core, reshape new bets in critical category-country combinations. In short, marketing is driving growth.
Marketers are beginning to realize that humility isn't a weakness, in many cases it's a strength. How can brands deliver on today's objectives while deepening their client relationships through humble actions? Steve Nottingham, SVP of Strategic Brand Solutions at WSJ Barron's Group would like to share the Journal's thoughts on what it means to serve with humility.
SVP, Strategic Brand Solutions, The Wall Street Journal | Barron's Group
For 20 years, Chipotle was a pioneer in the Fast Casual dining industry, experiencing rapid growth and intense customer loyalty. In recent years, however, the brand faced a number of significant challenges from food safety issues, to a lack of innovation and cultural relevance. Hear from Chipotle's CMO and agency partner Venables Bell & Partners on their amazing brand turnaround, and the things you need to do in order to get your brand back on track and unlock game-changing new potential.
Chief Marketing Officer, Chipotle Mexican Grill
Partner, President, Venables Bell + Partners
In an era of digital everything, marketers everywhere are turning to experiential branding to connect with clients and consumers to cultivate passionate brand advocates through brand experiences. Promotional products, the only medium invited into spaces and places other media can't touch, deliver the best reach, recall, response rates and return on investment for marketers and advertisers.
Chief Development, Marketing & Communications Officer, American Cancer Society
President and CEO, Promotional Products Association International (PPAI)
Managing Director The Annex Network, Havas
Chief Marketing Officer, Panda Express
5G is poised to transform media and content as we know it, making way for richer, deeper, and faster content experiences. Brave early adopters will be the first to create innovative advertising work that will reshape the way consumers interact with brands. Join leading marketers as they discuss what it takes to create trendsetting, brand building work today and what that will mean for the future in a world of 5G.
VP, Head of North American Sales & Global Client Solutions, Verizon Media
Vice President, Grocery Marketing, Walmart
Head of Nameplate Marketing, Toyota
VP of Branding and Executive Creative Director, Purple
In this session, attendees will learn best practices for rebranding when your brand is well known or beloved by many. Hear from expert marketers across a wide range of industries who have recently gone through the rebranding process. Why did your company decide to take on this endeavor, what lessons did you learn and if you could go back in time would you do it all over again? The discussion will hone in on the realities of rebranding in a media landscape that offers consumers more touch points with brands than ever before. Speakers will discuss leveraging podcasts, social media, stunts and more!
Chief Communications Office, DuPont
CMO, Coldwell Banker
President, Third Way Brand Trainers
VP Brand Stewardship, Dunkin
VP Global Creative & Content Marketing, Marriott International