Whether it's through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus. Far too often the category is misrepresented, and brands fall short.
One critical factor in any agency’s financial success is its commitment to workplace inclusivity. The 4A's workplace enlightenment program is designed to provide members and agencies the tools and training to build more inclusive, equitable, engaged workplaces. In this three-part session, speakers will address the influence of workplace inclusivity and fairness on employees’ career success; how having candid discussions about mental health can improve employee and business performance; and, in a culture that celebrates youth and innovation, the importance of identifying casual ageism in an agency and tackling it head-on.
Diversity is top of mind in the ad industry, but are ads actually getting more diverse? And does it really matter to the brands' business? Heat has developed a way to measure the impact of diversity within advertising, and can show what getting it right (and wrong) mean to the bottom line. In this seminar, we'll share the insights we learned about what makes an ad truly diverse, the business impact it has, and dig into the deeper industry obstacles stagnating diverse advertising.
Head of Strategy, New York, Heat + Deloitte Digital
SATURDAY MORNING and P&G talk about shifting perceptions on unconscious bias with their campaign “The Look”, creating work with deep social impact and new models of partnership between creative agencies and marketers.
VP Corporate Communication, P&G
ECD, 72 & Sunny, Saturday Morning
A New Majority is forming in America. By census year 2020, ethnically and racially diverse individuals under 18 years old will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a majority-minority nation. While this demographic transformation is fueling the economy, ad dollars committed to this emerging new majority are disproportionately low…
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