Direct to Consumer brands are all the buzz lately, but what do they do when their online growth has reached a plateau? One emerging solution is collaborating to gain larger audiences using common commerce platforms. This session will highlight how D2C brands can acquire customers faster using online and offline strategies.
Executive VP of Product and Market Strategy, Quad
Chief Revenue Officer, the dtx company
John Puterbaugh, Ph.D.
Executive Director, Multichannel and Emerging Media, Quad
Join Huge’s Global CEO Pete Stein and Brooks Running’s CMO Melanie Allen for an intimate fireside chat as they discuss the advertising industry’s next frontier: bringing emotions to brand experiences. From creating the first-ever AI advertising judge, redesigning cycling helmets for real Tour de France riders and even creating bespoke retail experiences for SK-II’s consumers, Huge is at the forefront of this trend. Learn more about the agency’s collaboration model with Brooks, as Pete and Melanie provide an inside look at their new relationship and new work.
Senior Vice President, Chief Marketing Officer, Brooks
What was once tuned out or skipped is now content that is relevant, sharable and purchasable. Through new collaborations and business model strategies, advertising is resonating with audiences of all ages like never before. Hear from a combination of storytellers and ad placement architects on how their collaborative work is influencing he future of advertising, as well as today’s reality.
Chief Creative Officer, Courageous
Senior Vice President of Ad Innovation and Programmatic Solutions, Ignite, WarnerMedia Ad Sales
VP, Sales Planning & Operations, Xandr Media
Managing Editor, AdExchanger
Head of Acquisition Marketing, US, Invesco
Peloton’s SVP and Head of Global Brand Marketing Carolyn Tisch Blodgett and LinkedIn’s Senior Director of Global Brand Management Peter Maxmin sit down to discuss their roles and the learnings they’ve gleaned being at the helm of LinkedIn and Peloton’s brands. Despite driving brand strategy for companies of different sizes, stages and industries, they’ll highlight the parallel roles purpose, authenticity and community have played in the growth and evolution of the two brands.
Senior Director, Global Brand Management, LinkedIn
Carolyn Tisch Blodgett
Senior Vice President and Head of Global Brand Marketing, Peloton
For the past two decades, artistic entertainment pioneer Cirque du Soleil and global creative company Sid Lee have partnered to create a virtuous cycle of innovation and exceptional creativity.
In this presentation, lead by Kris Manchester, global executive creative director at Sid Lee, and Sheila Morin, senior director, marketing and brands at Cirque du Soleil, you will get an exclusive look at a one-of-a-king client-agency relationship as they break down the steps that led to an almost perfect creative marriage.
Global Executive Creative Director, Partner, Sid Lee
Senior Director, Marketing Strategies and Brands, Cirque du Soleil
As advertisers go through journeys of digital transformation, they are demanding more from programmatic to help them get there - more control of their data and brand, more efficiency and effectiveness to ensure their media dollars are invested not spent, and more innovation to help them take advantage of omni-channel programmatic, including TV.
Our panel of industry leaders will examine what needs to be done, and by whom, to help programmatic media evolve to help deliver on its promise and secure greater investment.
Global CEO, Xaxis
President & CEO, 4A's
Editor, Ad Age
VP, Programmatic Solutions and Partnerships, WarnerMedia
VP, Performance Advertising, The Walt Disney Company
In an age when consumers value and seek experience, the need for brands to think creatively about how they deliver relevant experiences while growing is paramount. This session, Ed Pilkington, chief marketing & innovation officer, Diageo North America, talks about some of the big trends shaping the drinks industry and how the industry is well placed to succeed in a world where experience, convenience and quality over quantity, matter more than ever.
The media environment is no longer a linear model, but rather a decentralized, dynamic matrix that demands new ways of thinking. This session will focus on how certain collaborative models can streamline overall brand strategy and create a seamless consumer experience in a multichannel marketing world.
Executive VP of Product and Market Strategy, Quad
Chief Product Marketing Officer, OUTFRONT Media
Head of Americas Sales, Adobe Experience Platform/Adobe Audience Manager, Adobe
Noah Friedman. COO of 3x3 Insights, sheds light on the unique way that his company partners with independent beer, wine and spirits retailers to develop a more connected, collaborative, and data-driven ecosystem.
COO, 3x3 Insights
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