With the proliferation of platforms and varying content distribution strategies, just how much content should your brand produce? In this presentation, Gary will share his thoughts on content creation to garner maximum consumer attention.
Jo Cronk, Whalar's North America MD, is joined on stage by three creators to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
There is no screen more personal that the mobile phone -- and that makes it both easier AND more important than ever for brands to create relevance with their audience. Consumers expect a deeper level of engagement from brands, and impactful storytelling can no longer rely on a single focus group, hero asset or distribution channel. Learn how Kraft Heinz tapped into Twitter’s audience to create connection and catapulted Mr. Peanut, a 108-old icon with high awareness, to the forefront of the cultural conversation.
Head of Global Content Strategy, Twitter
Vice President Marketing- U.S. Beverages, Snacks, Desserts, Kraft Heinz
Fresh Air with Terry Gross, produced by WHYY in Philadelphia, is one of public radio's most popular programs. Each week, 6 million people listen to the show's intimate conversations on contemporary arts and issues, broadcast on more than 625 NPR stations across the country. Fresh Air has ranked as the No. 1 most downloaded podcast on iTunes. Terry Gross has been awarded the National Humanities Medal by President Obama, twice been a voice on The Simpsons, has appeared on The Tonight Show with Jimmy Fallon and played herself on This Is Us. In an interview recorded for a special episode of NPR’s Pop Culture Happy Hour, Linda Holmes turns the mic on Terry Gross, interviewing the award-winning host about getting to a place of candor during an interview, how the age of personal branding has affected the way public figures tell their stories, how her interview approach has evolved through her career, the role public media plays in people’s lives today and more.
Every brand has a story. But in order to break through the noise, they have to be creative about how, and where, they choose to tell it. Chas Edwards, co-founder of Pop-Up Magazine Productions, moderates a conversation on the rising trend of 'live' events and journalism; the power of print and new ways to bring it to life in 2019; and the importance of ephemeral storytelling and advertising in our 24/7 news cycle.
The key to brave and brilliant work lies in collaboration. This session brings collaboration and shared experiences to life through personal and professional stories from creatives and marketers alike. These stories let us peek into the industry’s most respected to what inspires them, what moves them, and what propels them to do the work.
Sign up to receive the latest announcements, seminars & speakers, special events, and more.