Creating true business impact through the strategic use of music. From strategy to creative, music went from being in the background to leading the charge in making brands culturally relevant and helping them capture their audiences' attention.
SVP & Executive Integrated Music Producer, McCann NYC
Director of Music, Leo Burnett
Executive Music Producer, Y&R NY
Head Of Music & Entertainment, PepsiCo
The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.
Managing Director, Global Partnerships, AEG
SVP, Advertising Sales Marketing, FOX Sports
SVP, Marketing, Condé Nast
Leading Experience, Content, Sponsorships, Wavemaker North America
SVP, Brand Management, Live Nation Entertainment
VP Marketing, Colas, Pepsi
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