Jo Cronk, Whalar's North America MD, is joined on stage by three creators to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
There is no screen more personal that the mobile phone -- and that makes it both easier AND more important than ever for brands to create relevance with their audience. Consumers expect a deeper level of engagement from brands, and impactful storytelling can no longer rely on a single focus group, hero asset or distribution channel. Learn how Kraft Heinz tapped into Twitter’s audience to create connection and catapulted Mr. Peanut, a 108-old icon with high awareness, to the forefront of the cultural conversation.
Head of Global Content Strategy, Twitter
Vice President Marketing- U.S. Beverages, Snacks, Desserts, Kraft Heinz
Fresh Air with Terry Gross, produced by WHYY in Philadelphia, is one of public radio's most popular programs. Each week, 6 million people listen to the show's intimate conversations on contemporary arts and issues, broadcast on more than 625 NPR stations across the country. Fresh Air has ranked as the No. 1 most downloaded podcast on iTunes. Terry Gross has been awarded the National Humanities Medal by President Obama, twice been a voice on The Simpsons, has appeared on The Tonight Show with Jimmy Fallon and played herself on This Is Us. In an interview recorded for a special episode of NPR’s Pop Culture Happy Hour, Linda Holmes turns the mic on Terry Gross, interviewing the award-winning host about getting to a place of candor during an interview, how the age of personal branding has affected the way public figures tell their stories, how her interview approach has evolved through her career, the role public media plays in people’s lives today and more.
Every brand has a story. But in order to break through the noise, they have to be creative about how, and where, they choose to tell it. Chas Edwards, co-founder of Pop-Up Magazine Productions, moderates a conversation on the rising trend of 'live' events and journalism; the power of print and new ways to bring it to life in 2019; and the importance of ephemeral storytelling and advertising in our 24/7 news cycle.
The key to brave and brilliant work lies in collaboration. This session brings collaboration and shared experiences to life through personal and professional stories from creatives and marketers alike. These stories let us peek into the industry’s most respected to what inspires them, what moves them, and what propels them to do the work.
Jenny Han, author of the bestselling book series To All The Boys I've Loved Before, sits down with Michelle Weiner, head of Creative Artists Agency's Books department to discuss the creative process in crafting diverse characters and voices—and the impact of bringing characters off the page.
The Outloud Group leads influencer marketing strategy and campaigns for over 30 leading brands including Grubhub, Wix, and SimpliSafe. Succeeding in the space requires effort from the brand and a willingness to trust influencers, which means thinking beyond Instagram and micro-influencers. In this session, we will walk through platform choice, micro vs. macro-influencers, and how to measure success. We will also dive into research on how to measure unattributable traffic from influencer campaigns.
Chief Growth Officer, The Outloud Group
It’s important to consumers that brands are involved in culture - 23% of a consumer’s purchase decision is based on how culturally relevant a brand is. Conversation on Twitter enables brands to understand growing interest areas, some of which have already been adopted into broader culture, and some that are emerging, so they can create more culturally relevant campaigns. Learn how leading brands have tapped into these trends, and the power of conversation on Twitter, to drive campaigns that resonate with consumers.
Global Director, Culture and Community, Twitter
Senior Manager, Agency Research, Twitter
Director, Head of Music Marketing, Spotify
Senior Vice President, North America Communications and Digital Marketing, Mastercard
Beauty guru, makeup expert and Founder & CEO of his own cosmetics line Lunar Beauty sits down to discuss the power and influence of makeup, and what he's learned so far. Leave with a unique point of view on the intersection of digital and business, and how influencers and brands can propel their success in the digital age.
Participation is too important to be left for chance. This session from Twitter and Contagious presents an analysis of years worth of brand activations that rallied communities to influence culture - from the iTunes charts to Wall Street stock prices. The Participation Playbook questions traditional reach-and-frequency marketing "gospel" from the likes of Byron Sharp and leaves marketers with six steps to unlock audience participation when launching something new or connecting their brand what's happening in culture.
Head of Global Brand Strategy, Twitter
Editor at Large, Contagious
Senior Manager, Public Relations & Digital Engagement, Unilever
Join Facebook’s VP of Global Business Marketing and Chief Creative Officer, Mark D’Arcy, for a talk on the future of creativity and how businesses large and small use creativity to unlock the potential of technology.
Influencer fraud is nothing new and a continuous battle for the industry, it undermines one of the core strengths of influencer marketing as a whole—brands can use it to tap into authentic, engaged audiences for their campaigns. Trust and clarity are the most important factors for influencer marketing. But how do we prevent this from breaking down?
Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing and how we can overcome it.
Managing Partner, Head of Social Media , MediaCom
The OTT landscape today is seemingly crowded and confusing. Hear from top agencies and their advertising partners about challenges and solutions for today and tomorrow—how they are making sense of OTT, why they are using it and how they are building their media mix for a balanced overall strategy.
As part of Innovid's The Future of TV's Now Series, this session will focus on the fact that Modern consumers are accustomed to personalized experiences and brands are rising to the challenge, amassing huge stores of data to power direct relationships. Our panel experts are making big investments in personalization. Learn how they plan to leverage connected TV to scale those investments by combining the addressability and interactivity of digital with the reach and prestige of TV.
Sir Martin Sorrell
Chief Chairman, S4 Capital
Global Chief Marketing Officer, Cadillac
There is no 'one size fits all' when it comes to a consumer's digital savviness. In 2018, we unveiled the digital fluency spectrum, but that was only the beginning. What should digital fluency really mean to marketers? What messages resonate best with a consumer who over-indexes on technology vs. someone who only uses technology when they absolutely have to? Hulu's Head of Research, Julie DeTraglia, explores consumers attitudes and interactions when you go beyond the :30-second ad alongside two top brands.
We've entered a golden age of video - people have seemingly infinite choice on what to watch and are masters at curating what they want to see. As a result, opportunities for digital first creators have exploded, and traditional publishers and broadcasters have new testing ground to experiment and push storytelling to new heights. In this intimate chat we'll uncover how premium content creators build and create communities to unlock new storytelling opportunities on Facebook Watch.
CEO & co-founder, Crypt TV
Managing Director – Entertainment, Media & Technology, Global Marketing Solutions , Facebook
TikTok has quickly become one of the most popular short-form video apps in the world, and it continues to grow. Come learn how to leverage the platform and hear new marketing approaches that resonate with the next generation.
Through videos, case studies, and lively conversations, TikTok brings together a panel of brands and pros to discuss what resonates with today's consumers and how to make an impact on TikTok. The panel will explore opportunities for brands to join in the conversation, support the creativity and authenticity of the community, and enhance storytelling on this emerging video platform.
Video has an infinite number of frontiers in a digital world. RTL discusses the creative and business strategies for identifying the right platforms and the right partners to inspire truly ground-breaking work, providing a clear insight to help brands negotiate a world of total video.
Creative Strategist, Coca-Cola
Global SVP Branded Entertainment , Fremantle
In an increasingly fragmented media environment, Twitter's recent major partnership announcements put the fan in the driver's seat of their content experience. From the PGA Tour to the NBA, MLB, and the MTV VMAs, it now takes just a simple Tweet for fans to choose their own adventure - to see custom content featuring their choice of player or entertainer. Hear from a trifecta of partners who seamlessly built relevance by connecting with massively popular events and topics on Twitter.
VP, Global Media and Business Development, Major League Baseball
Head of U.S. Content Partnerships, Twitter
Head of Consumer and Athlete Engagement, Gatorade, PepsiCo/Gatorade
Budgets for content marketing nearly doubled in 2019. How do top marketers ensure their messages are heard and show executives that they're moving the needle on brand awareness, customer acquisition, and revenue? In this panel, some of the most influential female content marketers—including winners of the Women in Content Marketing Awards, created by Masthead Media Company—will share how they're leading trends and pioneering techniques to share powerful, impactful stories that create relationships with customers.
Brand Content Lead, Amtrak
Director of Content, The Foundry @ Meredith Corp
Global Head of Twitter Arthouse, Twitter
General Manager, Content Marketing Institute