Thirty years ago, NCC showed the TV world the power of working together, unifying the fragmented cable TV ad market and helping MVPDs cooperate to drive success for all. Now, with the increasing complexity of the advanced TV ecosystem, it's time to do the same thing again. Join us to learn how NCC is putting this plan into action and our vision for the next stage in TV's, and NCC's, ongoing evolution.
With the growth of the advanced TV ecosystem, the traditional relationship between programmers and distributors is changing. In this discussion, we'll examine the new ways these major players are working together to bring audience-based advertising to national TV inventory. Learn how programmers and distributors, together, are evolving the future of TV advertising.
Reach and frequency on your mind? Join former Nielsen exec Jessica Hogue, GM Measurement and Analytics at Innovid and Roku's Allison Levin to discuss this fundamental shift and what it means for TV advertisers as they look to compare linear and connected TV performance. This session will unpack the debate on whether connected TV is better as a brand vehicle or performance driver, and how to measure it all.
As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to measure the consumer experience seamlessly across channels. In this panel, we'll explore how some of the world's largest brands are advancing their measurement practices in a way that is redefining what's possible in TV to deliver real business impact and what they are doing to prepare themselves for a future with TV fully integrated into the digital ecosystem.
Advanced TV Measurement Lead, Adobe Advertising Cloud TV
Senior Advertising Reporter, Business Insider
While everyone may be talking about it, not everyone is doing it. Thus runs the story of addressable advertising. In this discussion, three brand marketers provide a clear-eyed overview of their addressable advertising experiences—what works, what doesn’t and what they hope to see in the future.
Today's technology has given viewers the ability to watch TV anywhere in the world, at any time. But while the evolution of TV has made it more convenient and easier to watch what you want, whenever you want, it's created challenges for advertisers hoping to better connect with people. Fortunately, TV advertising is evolving and getting smarter. Two leaders in the TV space, Experian and TIVO will discuss how their partnership allows them to use data more efficiently, identity their targets and measure the effectiveness.
Today's consumer is empowered, motivated by choice and control and expect to be reached in interactive and customized ways. Meanwhile, marketers are soul-searching for ways to go beyond short-term acquisition to build lifetime relationships. So how exactly can television platforms meet the needs of clients and consumers in a new era of TV? Join the leaders from across the television ecosystem as they reveal how their companies are shaping the next era of the TV ad experience and what it will take to win.
VP, Head of Advertising Platforms, Hulu
Tying TV performance to business outcomes is increasingly important for the entire advertising ecosystem - from brands and agencies to publishers and networks. While many of us consider each other "frenemies," we all want to change the market and preserve TV as a dominant, powerful marketing channel, across local and national and all forms of content delivery -- from linear to digital TV. In this panel, we’ll focus on how to take action and embrace proof of performance, transparency and optimization for TV advertising.
EVP & Chief Revenue Officer, TVSquared
With the rapid advancement of technologies, the lines between the physical and digital worlds have blurred. The marketer is now tasked with building comprehensive, connected brand experiences—in short, designing worlds. That's something game designers have long done, with massive commercial success, imagining experiences, encounters, emotions, progress and rewards.
Head of Detroit Lab, Epic Games
Co-founder and Managing Director, Part and Sum
Group Technology Director, Creative Technology, Critical Mass
With viewership and popularity soaring to record-breaking heights, esports is capturing the attention of global brands interested in reaching Millennials and GenZ – a new generation of consumers who are increasingly hard to reach. Katrina Palanca, Director of Sponsorship Operations at Twitch, sits down with Steve Arhancet, Co-CEO and Owner of Team Liquid, to discuss how brands can seize the opportunity to connect with a massive esports audience, what fans expect from sponsors and why esports is not a one-size-fits-all opportunity.
Director of Sponsorship Operations, Twitch
Studios have traditionally been at the forefront of creative activations and campaigns when it comes to promoting new theatrical releases. But how do you move a young, digitally native audience away from their PCs and consoles and into a theater? Join Super League Gaming Chairman and CEO Ann Hand and Chad Stoller, Global Chief Innovation Officer for UM Worldwide as they dive headfirst into the kid space- by way of esports.
Chairman & CEO, Super League Gaming
Global Innovation Officer, UM Worldwide
Join Chipotle CMO Chris Brandt and TSM (Team SoloMid) CRO Brad Sive for a fireside chat. The two will discuss how Chipotle initially partnered with TSM to organically integrate into the gaming/pop culture by way of TSM's Fortnite team and high profile influencers. The year following, TSM partnered again with Chipotle on an overall brand campaign that seamlessly aligned gaming, esports, and pop culture with Chipotle's unique brand message.
Chief Revenue Officer, Solomid Corporation
Chief Marketing Officer, Chipotle Mexican Grill
As the definition of TV expands and human culture evolves, engaging diverse audiences as talent, content producers and valuable consumers can’t be overlooked. Television is quite literally a lens into culture and society—while the people on screen don’t always reflect the viewers watching. The impact meaningfully affects a brand’s perception, as well as its bottom line.
The very definition of media has been reimagined and reinvented right under our feet. This eclectic group cutting across the rapidly changing media eco-system offers insights and fearless forecasts on where we have been, where we are now, and where we are going.
In case you haven't noticed, live streaming social media is blowing up the scene. Why is it so popular? Hear from Twitter on the latest insights on how Hispanics are behaving on social and how brands can stay ahead of the game and win with social live streaming.