Whether it's through products and services or portraying the 50-plus in an accurate way, we want to start the conversation about who is getting it right in the advertising/marketing world when talking about the 50-plus. Far too often the category is misrepresented, and brands fall short.
One critical factor in any agency’s financial success is its commitment to workplace inclusivity. The 4A's workplace enlightenment program is designed to provide members and agencies the tools and training to build more inclusive, equitable, engaged workplaces. In this three-part session, speakers will address the influence of workplace inclusivity and fairness on employees’ career success; how having candid discussions about mental health can improve employee and business performance; and, in a culture that celebrates youth and innovation, the importance of identifying casual ageism in an agency and tackling it head-on.
Diversity is top of mind in the ad industry, but are ads actually getting more diverse? And does it really matter to the brands' business? Heat has developed a way to measure the impact of diversity within advertising, and can show what getting it right (and wrong) mean to the bottom line. In this seminar, we'll share the insights we learned about what makes an ad truly diverse, the business impact it has, and dig into the deeper industry obstacles stagnating diverse advertising.
Head of Strategy, New York, Heat + Deloitte Digital
SATURDAY MORNING and P&G talk about shifting perceptions on unconscious bias with their campaign “The Look”, creating work with deep social impact and new models of partnership between creative agencies and marketers.
VP Corporate Communication, P&G
ECD, 72 & Sunny, Saturday Morning
A New Majority is forming in America. By census year 2020, ethnically and racially diverse individuals under 18 years old will account for 52% of the population and by year 2045, it is predicted that the U.S. will become a majority-minority nation. While this demographic transformation is fueling the economy, ad dollars committed to this emerging new majority are disproportionately low…
Every election, voters are inundated with messages from brands urging them to vote. But what combination of strategies actually work to drive voter turnout? It's National Voter Registration Week, so show your civic pride by coming to learn from industry experts who've grappled with some of the hard questions around mobilizing more Americans to the polls. We'll dissect whether messages and media alone can truly drive get out the vote efforts, and answer what encourages voter turnout and ultimately, civic engagement.
Managing Director, Ad Council Edge
Belonging is a fundamental need, yet in today's hyper-connected era there is a growing crisis of belonging. Despite technology's ability to bring people together, it also plays a role in social isolation, as people are replacing deep, emotion-driving in-person relationships with superficial online relationships. Almost 90% of Americans used a cell phone during their last interaction and felt it degraded the conversation; 40% of Americans today identify as lonely and one in four Americans say they have no trusted confidante. What role then can brands play in addressing the 'belonging' deficit?
The next frontier for great brands is to cultivate brand belonging—the set of experiences that address the cultural need and market opportunity for real-world, person-to-person connection. Today, Americans are placing increased importance and emphasis on family and community, and businesses must understand what their customers value and long for in order to truly connect with them. Brands who embed community in their brand DNA will forge meaningful connections and win deep loyalty. Bonnie Kintzer, CEO of Trusted Media Brands, and a panel of industry experts will discuss the business of brand belonging, how it engenders deep brand loyalty and how it opens up new commercial opportunities.
Lost in translation not only means losing sales, but also alienating growing markets in different parts of the current global and multicultural business world. In the panel we'll discuss do's and dont's in the quest to engage Latin American customers, a vibrant and rising community with relevant cultural subtleties that all savvy international marketers should be aware of.
VP Executive AMAI Mexico and Partner, GreenBook LATAM
Jeannette J. Ruiz Reyes
Director, Local & Cultural Innovation, The Americas, The Estée Lauder Companies
Today, it is virtually impossible to drive growth in the luxury automotive segment without multicultural consumers, primarily Hispanics. While many brands have been targeting Hispanics for years, the affluent Hispanic is a mystery to most. Many brands and agencies mistakenly assume that, given their affluence, this target can be reached via general market media and with general market concepts, when the reality is that there is actually a strong correlation between affluence, higher education and a desire to connect.
Every minute, 24 people around the world are forced to flee their homes. That’s 34,000 people a day who leave everything behind in the hope of finding safety and a better tomorrow. Refugees and those living through conflict and war often live in the shadows, embarking on treacherous journeys during which they are at risk of hunger, sexual abuse and other unthinkable horrors. And these types of danger inform what we hear about refugees in the news and other media. We think about them as a collective, 65 million nameless, faceless people in trouble far away. But those 65 million people have hopes, dreams, talents, and important contributions to make, especially as the world works to find a solution for ending human-caused global atrocities.
During this conversation, we will explore ongoing international conflicts and crisis situations (Venezuela, Yemen, Syria, Somalia, etc.), focusing on how we can best tell the human stories at their center. We will focus specifically on the plights’ of girls and women, who are the most at risk in these situations. Attendees will come away with a better understanding of why it’s so critical to keep telling the stories of people facing crises and giving a voice to the world’s most vulnerable.
It’s no secret that advertising has become a numbers game. But are we getting too good? This session will break down what it means to be an inspirational brand, and what brands can do to create content that bridges that gap between inspiration and action.
Next year, Gen Z will represent almost a quarter of the workforce. With that comes an expectation that their employers have a social and environmental stance on issues. Hear first-hand feedback from a panel of Gen Z employees and their social good expectations of their employers.
Student voters played a critical role in the 2016 election and their presence will be felt even more in 2020. In this session, Flytedesk Founder & CEO, Alex Kronman, will unveil new data underpinning the power, influence and preferences of this untapped demographic. He'll be joined by CP+B Partner & Chairman Chuck Porter and Vote.org CEO Debra Cleaver to discuss how student voters impact elections and why brands should take notice.
Jeremy Heimans is the co-founder and CEO of Purpose, a global organization headquartered in New York that builds and supports movements for a more open, just, and habitable world. Purpose has advised organizations such as the Bill and Melinda Gates Foundation, Google and UNICEF. Aria Finger is the CEO of DoSomething.org, a global non-profit organization with the goal of motivating young people to make positive change both online and offline through campaigns that make an impact. Bill Koenigsberg will cultivate a lively discussion on brand purpose and marketing engagement. What are these icons of purpose doing to lead the way, and just as important but often ignored… why are they doing it? The trio will discuss how brands and marketers are getting it right, and how so very many are getting it wrong.
President, CEO, & Founder, Horizon Media
It's no secret there's a shockingly low number of women who make it to the C-suite in Corporate America. In this session, we'll unpack the stories and trajectories of some of the impressive leaders that challenge this reality. Attendees will walk away inspired by the unique roadblocks and universal commonalities of heavyweights in the world of banking, motorbikes, finance and food.
Chief Marketing Officer, Harley-Davidson Motor Company
Gender equality is an honorable pursuit, but not if the efforts only benefit white women. Successful companies recognize the intersectionality of gender, and they activate programs that lift women of all colors, cultures, choices and identities. This session will spotlight some of the most inclusive practices and programs orchestrated by leading companies – many of them surfaced through #Inclusive100* – that effectively lift all women. Recognizing that Inclusion is a shared pursuit across marketing, media and tech, the panelists want to arm you with actionable ideas to create more inclusivity and diversity in your work, workforce and workplace.
*#Inclusive100 is an initiative launched by She Runs It and Diversity Best Practices; for more information visit sherunsit.org or diversitybestpractices.com/dbp-inclusion-index
Three women leaders share their paths and stories while they pave the way for the next generation of marketers. All are now members of the Marketing Standards Board, a group building a curriculum and testing program to certify marketer skill levels and readiness to rise within the industry.
CMO, Calvin Klein & CDO, PVH Corp
President & CEO, Nucleus Marketing Solutions
Women in the United States make 20% less than men, and the statistics are even worse for women of color. When you add it up, women of color will make a million dollars less than their male counterparts over the course of their careers. And at its current pace, the pay gap in the U.S. is not projected to close for over 100 years. This is a call-to-action for us all. Join Christena Pyle, Executive Director of TIME’S UP, Advertising, and Kendra Clarke, Vice President of Data Science and Product Development at sparks & honey,
Christena J. Pyle
Executive Director, Advertising, TIME'S UP
VP of Data Science and Product Development, sparks and honey
Join Madeline Nelson, CEO of Heads Music and manager of Wyclef Jean, for an exploratory conversation on how female leaders are trailblazing through the music industry and changing the way artists create, collaborate and distribute their work.
CEO & Founder , Heads Music
SVP, Creative Content and Licensing , Columbia Records
Global Head of Independent Label Support, Spotify
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